Leveraging LinkedIn

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COMM 202
Career Fundamentals
T23 & T30
Lyndan Lam
Name tags up and pick up
your Strengths Quest at the
front!
LEVERAGING LINKEDIN

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Today’s Agenda
1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work, work, work
4. Action Items

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Where We are Today
Week 5 Week 7Week 6
• Tutorial: Getting set up on
LinkedIn
• What’s due: Skills Matrix
Final (6 success and 2 failure)
on January 31st @ 11:59PM
on Turnitin
• Lecture: Networking and how to
leverage your LinkedIn profile
• What’s due: Job Post Research
Assignment on February 7th @
11:59PM on Turnitin
• Lecture: Introduction to Resume/Cover
Letter
• What’s due: Complete LinkedIn
assignment due by Feb 14th @
11:59pm – fill out form + add TA on
LinkedIn

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1. LinkedIn Crash Course

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What is the Point of LinkedIn?

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It is Not the Same as your Resume
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for a
specific role

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It is Not the Same as your Resume
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
RESUME
• direct & formal
• company-specific
• portrays your
qualifications for a
specific role

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Tips for Getting Started
Turn off notification feature
when making small
changes

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Tips for Getting Started
Turn off notification feature
when making small
changes
Avoid marking connection requests
as “I Don’t Know”; if you do too
many LinkedIn kicks you off the
platform

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The Keys to [LinkedIn] Success

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1. a professional
headshot

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2. a captivating headline

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3. interesting summary that shows
your personality

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4. custom URL
and contact info

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5. complete experiences
with explanations & media

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Make Sure You Have a Good Headshot
• Reasonably close up
• High quality, good
lighting, etc
• Looks like you
• A coloured photo with a
slight head tilt makes
you more likeable
• CUS visual media

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• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do
Headlines are your Hook

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• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do
Headlines are your Hook

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• Include all roles (in reverse chronological order)
• Use first person & a conversational tone
• Not a repeat of your resume
• Show examples of your work if you have them (videos,
presentations, reports, etc)
• Be concise!
Listing Experiences on LinkedIn

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Example of Some of My Recent Experiences

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• 2000 characters (don’t use it all)
• Summarize your background
• Tell us about your future goals
• What makes you tick?
Summary Section

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An Example of A Summary

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Another Summary Example
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companies
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencers
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues
Stay Up to Date and Motivated on LinkedIn

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2. Leveraging LinkedIn

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Be Smart in Looking for Jobs!

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• You will rarely be offered a job from
someone straight from LinkedIn
• In fact, be wary of strangers who offer
to hire you on the spot
• This is a tool to make connections that
will open up your options in the hidden
job market
Managing Expectations

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• Connect with professionals
you meet at networking
sessions
• Find and connect with
recruiters for your favourite
companies
• Stay connected to mentors,
past co-workers, and
managers
• Connect with people from the
BCC
Who Do I Connect With?

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Sample Invitation Messages
Hi Rihanna, I notice that you’re the CEO of Fenty Beauty. Your
launch was truly a master class in branding. As an aspiring
marketer, I’d love to pick your brain over a cup of coffee
sometime.
Hello Beyonce, it was a pleasure meeting you at last week’s VMA’s.
I enjoyed our conversation on your 5 incredible key changes in
‘Love On Top’! Let’s connect and stay in touch.
“
“
”
”

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3. Your Turn!

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• Make a LinkedIn
• Work on your headline (ask me
or your seatmates for help)
• Connect with 5 people today
(hint: there are 10 TA’s and a
classroom full of potential
connections)
Time to Make a LinkedIn

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4. Action Items

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Action Items
1. Job Posting Research
Assignment by Feb 7th @
11:59pm on Turnitin
2. LinkedIn Workshops with the
BCC (for bonus marks) on
COOL + livestream
3. Get a headshot (hint: check
out CUS Visual Media)

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Questions? Here’s How You Can Get in Touch with Me
Email: comm202.6@sauder.ubc.ca
Tutorials: feel free to approach me before or after
Office hours: available throughout the term as
assignments come up
Call me
maybe?

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Thanks &
see you next week
(at lecture)