The Rise To The Top - Facebook Ads
•Download as KEY, PDF•
0 likes•435 views
Get an overview of how to create effective Facebook Ads for your bu
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to The Rise To The Top - Facebook Ads
Similar to The Rise To The Top - Facebook Ads (20)
Recently uploaded
Recently uploaded (20)
The Rise To The Top - Facebook Ads
- 1. Use Facebook Ads To Get Your Brand Noticed, Drive Traffic & Build A List Of Targeted Buyers Victoria Gibson Facebook Ads Specialist
- 2. What Are Facebook Ads? Self-Serve Ad Platform - Bid for Space - Cost Per Click (CPC) - More clicks you get, the cheaper they become You create the ad and control the budget and the targeting Advantages: Scale * Engaged Users * Targeting * Social Proof * Value
- 3. What Can They Do? Engagement Awareness Traffic Likes List Building
- 4. Ask Yourself
- 5. Ask Yourself • WHY do you want to advertise?
- 6. Ask Yourself • WHY do you want to advertise? • WHAT do you want to advertise?
- 7. Ask Yourself • WHY do you want to advertise? • WHAT do you want to advertise? • WHO do you want to advertise to?
- 8. Ask Yourself • WHY do you want to advertise? • WHAT do you want to advertise? • WHO do you want to advertise to? • WHAT action do you want them to take?
- 9. Ask Yourself • WHY do you want to advertise? • WHAT do you want to advertise? • WHO do you want to advertise to? • WHAT action do you want them to take? • HOW MUCH do you want to spend?
- 11. Image Is Everything • High Impact
- 12. Image Is Everything • High Impact • Relevant
- 13. Image Is Everything • High Impact • Relevant • Faces
- 14. Image Is Everything • High Impact • Relevant • Faces • Text Overlay
- 15. Image Is Everything • High Impact • Relevant • Faces • Text Overlay • Graphics
- 16. What Should You Say?
- 17. What Should You Say? • Ask A Question or Make Statement
- 18. What Should You Say? • Ask A Question or Make Statement • Include A Call To Action
- 19. What Should You Say? • Ask A Question or Make Statement • Include A Call To Action • Focus On Benefits
- 20. What Should You Say? • Ask A Question or Make Statement • Include A Call To Action • Focus On Benefits • Connect To Target Audience
- 21. Where Do You Send Them?
- 22. Where Do You Send Them? • On Or Off Facebook
- 23. Where Do You Send Them? • On Or Off Facebook • Capture The Lead & The Like
- 24. Where Do You Send Them? • On Or Off Facebook • Capture The Lead & The Like • Use Video
- 25. Where Do You Send Them? • On Or Off Facebook • Capture The Lead & The Like • Use Video • Sell By Webinar
- 26. Where Do You Send Them? • On Or Off Facebook • Capture The Lead & The Like • Use Video • Sell By Webinar • Make It Relevant To Ad Copy
- 27. Who To Target? Go to www.facebook.com/advertising Get granular Power in Keep your reach Precise Targeting under 200,000 Research your audience online www.fbadqueen.com
- 28. What Type Of Ad? Sponsored Story Page Post Ad Events Ad To Page App
- 29. How Much Will It Cost?
- 30. How Much Will It Cost? • CPC or CPM?
- 31. How Much Will It Cost? • CPC or CPM? • Use Advanced Bidding Mode
- 32. How Much Will It Cost? • CPC or CPM? • Use Advanced Bidding Mode • Bid in Suggested Range
- 33. How Much Will It Cost? • CPC or CPM? • Use Advanced Bidding Mode • Bid in Suggested Range • Watch Impressions and Adjust Your Bid
- 34. Optimization
- 35. Optimization • Test Campaign Groups
- 36. Optimization • Test Campaign Groups • Refresh Ads
- 37. Optimization • Test Campaign Groups • Refresh Ads • Increase Bid To Get More Impressions
- 38. Optimization • Test Campaign Groups • Refresh Ads • Increase Bid To Get More Impressions • Follow a Theme or Category for Precise Interests
- 39. Test Your Offer
- 40. Test Your Offer • Not testing is the biggest single mistake people make
- 41. Test Your Offer • Not testing is the biggest single mistake people make • Make several variations of each ad and test
- 42. Test Your Offer • Not testing is the biggest single mistake people make • Make several variations of each ad and test • Pause under-performers
- 43. Test Your Offer • Not testing is the biggest single mistake people make • Make several variations of each ad and test • Pause under-performers • Only put a couple of ads in each campaign
- 44. Test Your Offer • Not testing is the biggest single mistake people make • Make several variations of each ad and test • Pause under-performers • Only put a couple of ads in each campaign • Targeting and testing have the most influence on performance
- 45. Test Your Offer • Not testing is the biggest single mistake people make • Make several variations of each ad and test • Pause under-performers • Only put a couple of ads in each campaign • Targeting and testing have the most influence on performance • Performance = Value
- 46. Take Action Now Want Hands On Support? www.fbadqueen.com/rise
Editor's Notes
- \n
- \n
- Blogging and guest posting alone is free but takes time, Facebook Ads are a fast track to building a community and trust\n\n
- \n
- \n
- \n
- \n
- \n
- Use the person’s image\nText overlay works well\nContrasting Colours\n
- Use the person’s image\nText overlay works well\nContrasting Colours\n
- Use the person’s image\nText overlay works well\nContrasting Colours\n
- Use the person’s image\nText overlay works well\nContrasting Colours\n
- Use the person’s image\nText overlay works well\nContrasting Colours\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n