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Monitor Social? Nope. Social Leads. Yup.
Aseem Badshah Founder & CEO of Socedo @aseemb
@aseemb
Use social media to
drive new leads and
sales.
@aseemb
Broadcast Reactive
Engagement
Proactive
Outreach
Marketing & PR Customer Service Sales & BizDev
@aseemb
@aseemb
@aseemb
BioBio
Interest SignalsInterest Signals
@aseemb
• Job Title (VP)
• Company (Microsoft)
• Profession (Marketing)
• Interests (Hiking)
• Location (Seattle)
Bio Criteria
@as...
• Competitors
• Events
• Keywords / Hashtags
• Influencers
• Articles
Interest Signals
@aseemb
@aseemb
@aseemb
Get contact information:
•Start a conversation
•Send them to gated
content
@aseemb
• Follow
• Favorite
• ReTweet
• Like
• Share
• View
Light Touch
@aseemb
• Use the lead’s name
• Ask a question
• Use context
Medium Touch
@aseemb
• LinkedIn InMail
• Direct Call
• Email
• FB Message
Heavy Touch
@aseemb
@aseemb
@aseemb
Leads
Discovered
Review for
Relevancy
Tweet is
Favorited
1 hr.
Later
Lead is
Followed
Lead
Follows
Back
1 hr. Later
Direct...
@aseemb
aseem@socedo.com
blog.socedo.com
@aseemb
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Social media marketing should be so much more than just monitoring and broadcasting messages. Use targeted proactive outreach to engage with your best potential customers and actually drive sales. In this presentation from Tech Marketing 360, we break it down into two easy steps. 1. Identify Your Target Customer and 2. Connect and Gauge Interest.

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Monitor Social? Nope. Social Leads. Yup.

  1. 1. Monitor Social? Nope. Social Leads. Yup. Aseem Badshah Founder & CEO of Socedo @aseemb
  2. 2. @aseemb
  3. 3. Use social media to drive new leads and sales. @aseemb
  4. 4. Broadcast Reactive Engagement Proactive Outreach Marketing & PR Customer Service Sales & BizDev @aseemb
  5. 5. @aseemb
  6. 6. @aseemb
  7. 7. BioBio Interest SignalsInterest Signals @aseemb
  8. 8. • Job Title (VP) • Company (Microsoft) • Profession (Marketing) • Interests (Hiking) • Location (Seattle) Bio Criteria @aseemb
  9. 9. • Competitors • Events • Keywords / Hashtags • Influencers • Articles Interest Signals @aseemb
  10. 10. @aseemb
  11. 11. @aseemb
  12. 12. Get contact information: •Start a conversation •Send them to gated content @aseemb
  13. 13. • Follow • Favorite • ReTweet • Like • Share • View Light Touch @aseemb
  14. 14. • Use the lead’s name • Ask a question • Use context Medium Touch @aseemb
  15. 15. • LinkedIn InMail • Direct Call • Email • FB Message Heavy Touch @aseemb
  16. 16. @aseemb
  17. 17. @aseemb
  18. 18. Leads Discovered Review for Relevancy Tweet is Favorited 1 hr. Later Lead is Followed Lead Follows Back 1 hr. Later Direct Message is Sent Did they respond or fill out form? @aseemb
  19. 19. @aseemb
  20. 20. aseem@socedo.com blog.socedo.com @aseemb

Social media marketing should be so much more than just monitoring and broadcasting messages. Use targeted proactive outreach to engage with your best potential customers and actually drive sales. In this presentation from Tech Marketing 360, we break it down into two easy steps. 1. Identify Your Target Customer and 2. Connect and Gauge Interest.

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