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Video search engine optimisation

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Delivered online via webinar to charitable organisations.

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Video search engine optimisation

  1. 1. Video Search Engine Optimisation Ryan Jones
  2. 2. Conceptual Shift
  3. 3. Search Engine Optimisation
  4. 4. Annotations
  5. 5. Use your online presence • • • • Web site Facebook Twitter Google+
  6. 6. Upload Videos! • • • • Videos are just like any other content SCHEDULE! Make it regular Entice subscribers
  7. 7. Engage with your audience • Reply to comments on your videos
  8. 8. YouTube Nonprofit Program • Similar benefits to being a YouTube Partner • Tailored to not-for-profits youtube.com/nonprofits
  9. 9. Channel branding
  10. 10. Call to action overlays
  11. 11. Donate button
  12. 12. Video sharing • Emotions / high arousal • People are more likely to share funny videos • Celebrities can help sell your videos
  13. 13. Resources • Playbook Guide: YouTube for Good • Playbook: – http://www.youtube.com/yt/creators/playbook. html
  14. 14. Questions

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