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Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention

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This is the presentation given to the AAEP regarding how Facebook is used in our veterinary practice.

Published in: Social Media, Technology, Business
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Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention

  1. 1. Scott Spaulding DVM Badger Veterinary Hospital – CEO Janesville, Wisconsin
  2. 2. Funding Sources – None Financial Interests – None Conflict of Interest - None
  3. 3. Relevance to Clinical Practice • Low Cost Marketing • Facilitate Word Of Mouth Referral • Educate Clients and Prospective Clients • Improves Client Relations • Enhances SEO & Google Rank
  4. 4. How Many People Use Facebook 2013 • 500 Million People Now Use FB • 250 Million Log In Each Day • Each User Has An Average of 130 Friends • 250 Million Access FB Through Mobile Devices
  5. 5. How Many People Use Facebook 2013 • People Spend 700 Billion Minutes Per Month • 1 Million Active Advertisers • They Advertise at Least Once In The Last 28 Days
  6. 6. How Many People Use Facebook 2013 • 2 Billion Connections Between Local Business and People • 645 Million Views • 13 Million Comments http://womeninbusiness.about.comm/ad/facebook/how-many-people-use-facebook.htm http://howmanyarethere.net/how-many-facebook-users-are-there/
  7. 7. Wiggles
  8. 8. Successful Marketing with Facebook • Have a Business Page and Use it Regularly • Personal Pages - Doctors & Staff • Consistent Posts • Timely Responses • Social Media Policy
  9. 9. Facebook Page Basics • Rotate Cover Photos Frequently • Engage Your Clients/Audience • Get More Likes • Encourage Audience to Share Posts • Encourage Audience to Like Business Page
  10. 10. Sample Cover Photos • Cover photos should brand your practice • Cover photo size is 850 x 315 pixels • Rotate frequently
  11. 11. For The Practice • Post 3-5 Times Daily (not at one time) • Post Before and After Photos (include x-rays) • Post Videos • Post Educational Material • Post Newsworthy Pet Related Articles/News • Post Links to Your Blogs
  12. 12. For The Practice • Post About the Local Rescue or Humane Society • Ask Engaging Questions • Capture Your Audience’s Emotion Through Images and Video • Make Your Posts Original, Don’t Just Share Posts • Post Testimonies
  13. 13. Staff’s Dog Bloat Surgery
  14. 14. Client Apartment Fire
  15. 15. Event Invitations
  16. 16. C-Section
  17. 17. Equine Seminar Follow Up
  18. 18. Blog Post
  19. 19. Procedure Before & After
  20. 20. Name That Puppy
  21. 21. Introduce Staff Members
  22. 22. Client: Newfi’s Make It On Animal Planet
  23. 23. Client: How To Care for Tick Removal
  24. 24. Personal Pages • Post Daily • Post Respectably • Post Things You’re Interested In • Post Images • Share Posts from Business Page • Use Privacy Settings on Posts That Are Questionable
  25. 25. Managing Your Page • Primary Staff Member Designated to Post • Have a Small Number of Administrators (Owner a Must) • Implement a Social Media Policy • Respond to Client Messages
  26. 26. Managing Your Page • Respond to Any Adverse Comments • Use Your Insights • Manage Growth • Use to Determine Best Types of Posts • To Determine What You Advertise, if You Choose to Use Paid Advertising
  27. 27. In Our Market Badger Vet has 957 likes Practice 2 has 419 likes Practice 3 has 109 likes Practice 4 has 16 likes Practice 5 has 0 likes Practice 6 has no page
  28. 28. It’s Simple and Effective • It’s One of the Least Expensive Marketing Opportunities You Can Find • It Builds Relationships With Audience • It Brings Value to Your Practice

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