1. Vinay Kant Chaturvedi
Tel: (+91 ) 8454842426
Email: vinaymohini@yahoo.com
Skype Id: vinaymohini1
Overview
 Business strategist & marketing expert with over 24 years of experience in the automotive industry.
 Extensive exposure to Indian and African markets. Currently positioned as General Manager handling countrywide business
development.
 Set up operations from scratch, launched new commercialand passenger automobile brands in India, Ghana, Liberia, Senegal
and Angola.
 Demonstrated excellence in business development of fleet, government, taxi segments and also of wholesaler, dealer, and
retail networks across varied geographies and unique local market conditions.
 Track record of successful new product launches, brand development, after sales support and market expansion strategies and
building and directing multifunctional teams.
 Proficient in the implementation of sound business practices to position companies for optimization of resources, long term
growth and profitability.
Professional Experience
Ango Zara Auto Lda, Angola (South Africa)
September 2014 till date
A subsidiary of Ango-Zara Comercio e Industria Lda, and sole
distributor for Bajaj motorbikes and spares in Angola.
General Manager
Based at corporate office at Luanda, reporting to Chairman
Managing12 branches across Angola.
Overseeing 3S facilities (for sales, service, spares).
Products: Bajaj Motorcycles (100cc, 125 cc, and 150cc).
KRAs
 Planning & implementation of annual business plans for sales
strategy & expansion.
 Managing a sales & support workforce of local & expatriate
professionals.
 Development of wholesalers, retailers, dealers and company
owned showrooms.
 Development of the 2 wheeler taxi market segment.
 Price determination and fixing the margins for wholesalers &
retailers.
 Monitoring competitor pricing and activities.
 Shipment planning and import of motorcycles (SKDs) from
Bajaj plant in India as per annual business plans.
 Managing 12 warehouses across Angola.
 Manpower planning & recruitment.
 Scheduling training programmes for independent mechanics for
servicing, repairs and assembling SKDs.
Achievements at Ango Zara Auto
 Sold 18000 units of motorbikes & generated 20 million
dollar turnover in the first year of operations.
 Successfully made Ango Zara market leader in 100 cc
category and second preferred brand in 125 cc category in
Angola.
 Handled the entire pre-launch of the new business module
in Angola.
 Conceptualised and implemented the entire market
planning for effective ROI.
 Developed SOPs and MIS systems.
 Successfully computerized all departments.
 For the 1st
time made incentive schemes for staff,
showrooms, loyalty schemes/ discounts for customers and
dealers.
 Successfully promoted Bajaj motorcycles as taxis through
a ‘Park by Park’ promotional campaign at 2 wheeler taxi
parking lots.
 Launched several promotional schemes across Angola-
discount coupons, service camps, free test drive schemes,
road shows, service camps, mobile mini service station
facility for breakdowns leading to improved brand
visibility.
 Increased productivity by identifying and recruiting the
right manpower from the automobile industry.
 Reduced imports by streamlining ordering for 3000 parts,
900 mainline items, SKD motorbikes to align with
effective demand forecasting and allocation of stocks.
 Started retailing of parts / items in other showroom
facilities.
 Developed 12 new 3s facilities nationwide.
 Appointed 150 dealers and 8 wholesalers across Angola.

2. Tata Africa Holdings (Ghana) Limited
Feb 2010 to Dec 2013
A 100% subsidiary of Tata.
Auto Head (Sales, Service & Spares).
Heading operations for Tata vehicles & Universal Construction
equipment in Ghana & Liberia. Reporting to Country Manager.
Products: Commercial Vehicles 1-25 tonners - different
application vehicles, buses.
Passengers Cars - Hatchbacks, Sedans, SUVs.
Construction equipment.
KRAs
 Annual business planning, budgeting and implementation.
 New product launch, sales, marketing, network expansion and
advertising planning and implementation.
 Manpower planning.
 Shipment planning and import of vehicles from plant in India as
per annual business plans.
 Expanding sales, service and spare parts division.
 Managing the sales team for wholesale, retail, government, fleet
sales.
 Overseeing company owned retail 3s facility.
 Managing stocks for vehicles in 3 bonded warehouses.
 Managing distribution & retail channel for Tata Ghana.
 Participated in government tenders, meeting government
officials, taxi stand union leaders to generate demand.
 Maintaining good relationship with key / fleet customers.
 Identifying & developing body builders for Tata Vehicles.
 Responsible for CSI & SSI for Tata vehicles.
Fortune Cars Pvt Limited Mumbai
June 2007 to Feb 2010 and June 2005 to May 2006
Unitech Group of companies, group turnover 1000 crore, an ISO
9001-2000 company,
General Manager Sales & Marketing
KRAs
 Heading overall sales and administration of the Tata & Fiat
dealership.
 Making and implementing annual sales plan, budget.
 Making trade schemes as per the market requirement.
 Ordering from the plant as per the annual business plan.
 Implementing Standard Operating Procedures.
 Monitoring SSI scores for the company.
Unitech Motors, Sarl , Senegal May 2006 to June 2007
Group Turnover-1000 Crores An ISO 9001-2000 company.
CEO
KRAs
 Responsible for starting and heading business operations.
 Market analysis for product & segments & product feasibility.
 Tying up with banks & financial institutions for retail financing.
 Responsible for All ATL & BTL activities for vehicle sales.
Achievements at Tata Africa holdings
 Established the brands as market leader in LCV segment.
 Set up the Retail division of Tata Ghana from scratch.
 Successfully launched operations in Liberia, achieving a
sale of 200 vehicles in the 1st
year.
 Successfully launched new vertical for construction
equipment.
 Developed Fleet sales which contributed 60% of total
sales – 14.4 million USD.
 Achieved a 24 million turnover, 1800 vehicle sales P.A.
 Successfully launched TATA Ace commercial vehicles
which contributed 25% sales in Ghana.
 Successfully launched TATA Vista Tata ARIA passenger
vehicles.
 Introduced new 709 EX2 model which became making
leaders in light commercialvehicles.
 Established 30-40 % market share in different segments.
 Developed SOPs for Tata Ghana retail team.
 Developed financial institutions for providing interest free
finance schemes for 2 years.
 Started 4 mobile breakdown services for 24x7 support.
 Maintaining CSI and SSI score above 80 %
 Expanded 3S networks across the country.
Achievements at Fortune Cars
 Dealership was rated as the best & ideal dealership for
Tata motors and the 2nd largest dealer in Maharashtra.
 Managed above 80 % SSI scores in three showrooms.
 Achieved 2nd highest seller in Sedan segment in India,
and 3rd highest sale in hatchback category.
Achievements at Unitech Senegal
 Started the Tata commercial vehicle & passenger vehicle
dealership operation from the scratch in Senegal (West
Africa).
 Successfully launched LCV,HCV, bus & passenger
vehicle range in the country.
 Sold 300 vehicles in the first year of the operation.
 Developed the 3s facility in Dakar from scratch.
 Developed & trained the complete team.
 Developed effective systems for different departments.

3. Heritage Honda, Agra 2003 to May 2005
Sales Manager
KRAs
 Responsible for all sales and the service operations.
 Inventory planning & ordering as per market demand.
 Brand identity compliance as per Honda requirement.
 Monitoring competition to maintain market share.
Polar International Ltd.
Jan 2001 to Jan 2003 and April 1997 to October 1999
One of the most reputed brands in the fan industry in India.
Sr. Area Sales Manager – Heading Delhi sales / collections.
KRAs
 Selling Fans through 70 dealers & wholesale dealers in
Bhagirath Palace, India’s largest wholesale electrical market.
JK Cement Works, Delhi - Nov 99 to Dec 2000
A division of J.K. Synthetics Ltd.
Area Manager –Marketing
 Heading overall Delhi sales operation.
 Managing the C & F, distributor operations.
 Rolling out schemes / incentives.
Usha International Limited, Ghaziabad
September 1993 to March 1997
A ShriRam Group Company
Area Sales Manager
Responsible for sewing machines sales and collections in West UP.
KRAs
 Responsible for trade schemes in all 3 distribution channels.
 Participating in trade shows to enhance brand visibility.
 Selling machines thru CSD at unit level.
 Day to day operations of 55 dealers and showrooms.
 Responsible for dealer network management activities (DNM).
Goodlass Nerolac Paints Ltd, Kanpur July 1991 to Aug 1993
A unit of Kansai, Japan.
Executive Sales
Responsible for sales, collection, dealer network management.
KRAs
Handling day to day operations of 50 dealers in Eastern UP.
Date of Birth
01/12/1967
Passport
Valid Indian Passport
Achievements at Heritage Honda
 Started the Honda passenger car dealership from scratch.
 Developed all the systems for all the departments.
 Developed the entire sales, service & parts division.
 Maintained above 85 % SSI & CSI scores.
 Awarded the 2nd dealership for Bareilly by Honda.
Achievements at Polar
 Successfully qualified 30 dealers for international trip.
 Appointed 20 multi brand dealers in different regions of
Delhi.
 Successfully launched the Cool Cat range in Delhi
market.
Achievements at JK Cements
 Increased the penetration & appointed 20 main dealers in
Delhi region.
 Increased the sales from 14 racks to 19 racks per month.
Achievements at Usha International
 Became market leaders in Western UP.
 Successfully launched Janome range in Western UP.
 Appointed & developed 10 new dealers.
Achievements at Goodlass Nerolac
 Started and managed the first rural campaign for
decorative paints.
 Appointed & developed 12 dealers.
Academics and Training
Post-Graduation Diploma in Business Management
BE from Rajasthan University.
Diploma in System Management from NIIT.
SWIFT Expert Course in Computer under JK Cement
Company management programme.
Attended TBM assessor programme in TATA.
Attended Sales Training from Mercury.