BKC C V Marketing

1. Biplob Kumar Chattopadhyay
A 202 Lotus, Sector 14, Plot-16, Koparkhairne, Navi Mumbai-400709 | +91-7030203111/8291209728 /Mail- biplobkumar@hotmail.com
Seeking Senior Level Assignment in…
MARKETING – TEXTILE (FABRIC & APPAREL)
Marketing Specialist with 24 years’ techno-commercial experience in Textiles & Apparel domain; proven success in
streamlining processes, exploring & developing new markets, invigorating business, enhancing productivity, and designing
& executing winning strategies to maximize top & bottom line growth. Build & maintain strong relations with corporate &
LFS customers, key technical persons and consultants in processing field along with leading team & aligning their efforts
towards organizational goals. Core Competence includes…
Marketing |Apparel Sales / Institutional Sales I Business Development | Strategy Planning | New Product /
Market Development/ Fabric Marketing/
Retail Operations and distribution | Channel Management | Sourcing & Negotiation | Key Account Management |
Budgeting/
Portfolio Management | Relationship Management & Networking | Customer Service | Team Development & Training
PROFESSIONAL EXPERIENCE
Reputed textiles conglomerate (June 2016 to Continue as on date)
A conglomerate and marketing leader in textile Industry.
Reputed as innovative uniform and fashion fabrics and technical textiles manufacturer
Corporate has rich experience to cater prominent sales channel and facility management sector by providing
value added garments.
Corporate has infrastructure to cater value added fabrics and uniforms.
Senior Manager- Marketing-Institutional channel
Report to Director –Marketing. Lead a member of three persons. Marketing of apparel fabrics and uniform to
prominent corporates and facility management distributor across Pan India level.
Contributed to augment sales through institutional channel and LFS of an amount INR 80 M.
Manage twenty new customers of uniform garment manufacturer and safety apparels in PAN India level.
Scaled up gross margins and channelized prompt delivery.
Current budgeted turnover for 2016-17, Rupee Twenty crores.
Clothing culture Limited-BKT Group (December 2014 To May 2016)
A Leading brand in Denim market, Brand-Sin
Reputed as sister concern of BKT group-International Tire business
Corporate has PAN India retail business of Denim and casual wear
Corporate was associated with Oxemberg (Siyaram) business last thirty years
Turnover of business Rupee Two hundred crores.
Senior Manager- Marketing-Institutional channel
Reported to Director .Lead a team of three. Marketing of corporate gifting apparel and denims
to distribution channel and corporate business in PAN India level.
Contributed to augment institutional business through Formal stores channel.
Last budgeted turn over Rupee twelve crores.

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CENTURY TEXTILES AND INDUSTRIES LIMITED, Mumbai (June 2011 – October2014)
A textile, cement, paper manufacturing & export company based in Mumbai, a trendsetter in cotton textiles. It has
substantial dominance in the international textile markets and exports its products to >45 countries worldwide.
Senior Manager - Sales
Report to COO; lead 8-member team, including 4 direct reports to drive marketing of men’s apparels sales and corporate
sales and retail sales through own retail corporate outlets,
Business at PAN India level while achieving target with a better realization compared to the retail market.
 Contributed in augmenting apparel institutional sales which resulted in growing turnover from INR 50M to 200M p.a.
and scaled-up gross margins from 10% to 25% in 3 years by invigorating corporate business Pan India
 Manage 100 clients, including 40 new clients developed in 3 years for establishing apparel business across India
 Brought down production cycle time from 90 to 60 days with 15% cost reduction by identifying & sourcing products at
cheaper rate along with on-time delivery
 Capitalize brand name to obtain business and market fabrics of men’s wear, customized garments to leading PSUs /
prominent corporate customers PAN India
 Establish brand image by developing market & positioning products to target corporate buyers in various sectors
 Participated in tenders and obtained prestigious uniform orders worth INR 15M of NPCIL & 12.5M of ONGC
 Played a key role in finalizing garments business with LFS business worth INR 20M with METRO & D Mart through
strategic negotiation and seamless sourcing
 Involved in developing & outsourcing products at attractive rates through cost effective production & quality plans
 Sales of cotton and multi blended denims and RMG fabrics to various garment manufacturer and reputed readymade
branded garment manufacturer in PAN India level.
S. KUMAR’S NATIONWIDE LIMITED, Mumbai (Jul 2005 - May 2011)
One of India's leading Textile & Apparel Company. With expertise in multi-fiber manufacturing, the company has extended
its presence worldwide in multiple product categories from Fabrics to Apparels and Home Textiles.
Senior Manager - Institutional Sales
Reported to Director-Marketing; led 4-member team, including 2 direct reports.
 Contributed in achieving INR 150M turnover by identifying target customers and developing business strategies for
corporate uniform, government uniform and other fabric businesses for the company
 Catered to potential corporate, defense & educational institutes for uniform & other fabric business worth INR 30M
 Participated in devising quality plan to introduce durable product at cheaper source of fabric with better realization
 Initiated direct participation of school uniform business instead of fabrics supply; introduced Kumar’s school uniform to
prominent Mumbai schools and achieved breakthrough of INR 20M business in 2006-07
 Appreciated by management for obtaining corporate uniform business worth INR 70M of Essar Steel, BPCL, HPCL,
ONGC along with attaining government uniform business worth INR 50M from Indian Navy
 Trained and mentored junior sales staff on apparel business tactics
RELIANCE INDUSTRIES LIMITED, Ahmadabad (Apr 1993 - May 2001)
The flagship company, prior known as Reliance Textiles Industries Ltd.; is a Fortune Global 500 company and is the
largest private sector company in India.
Manager - Marketing
Reported to VP–Marketing; led 3-member team, including 2 direct reports to handle institutional sales to government &
private sector along with marketing, new product development, sales distribution, vendor development and collections.
 Contributed in achieving INR 150M p.a. uniform sales business by executing institutional sales strategies
 Attained better margins by outsourcing & marketing of lower budgeted uniform fabrics to wholesalers pan India
 Developed 11 new vendors and managed uniform fabric division through 25 authorized vendors pan India
 Contributed in obtaining ISO-9001 certification and maintained system through regular follow-up
 Participated in tenders and achieved sales of corporate government business from Indian Navy, Indian Air force &
Shipping Corp. of India worth INR 100M
 Offered services to prestigious retail channel pan India and developed institutional channel as per buyer’s needs
 Involved in achieving customized monopoly product development

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PRIOR EXPERIENCE
JCT LIMITED, Mumbai (Jul 1989 - Mar 1993)
Deputy Manager - Export
NEW COTTON MILLS LIMITED, Ahmadabad (Jul 1984 - May 1987)
Manager- Production
EDUCATION
Master in Business Administration (Marketing) South Gujarat University (1989)
Bachelor of Science (Textile Technology) Kolkata University (1984)
TRAININGS
Management Development Program Lalbhai Management, Ahmedabad (1986)
ISO-9001, SAP Training Reliance Industries, Ahmedabad (2000)
PERSONAL
Date of Birth: 24 January 1964
Family- Wife and two children