1. Profile of the CEO
Prof
ofile CEO
K. Rajan George
Marketing Consultant
He has specialized in Marketing and Frontline Sales and is actively associated with many corporates in the field of
Marketing Strategy, Marketing Functions, Marketing Audit and Frontline Sales Force Management. He has around 35
years of experience in advisory/ consultancy services as well as with industry.
He has undergone the follow ing training programmes on consultancy
underg follow training pro consultanc
onsultancy
a. Effective Business Counseling conducted by Entrepreneurship Development Institute of India during 3-8, May
2005 at Cochin
b. Development of National Consultant Services by ADB during 9-10 Nov 2006, at Mumbai
He has been a director in a number of companies, marketing consumer durables, home appliances, electronics and
building materials. He is guest faculty in many prominent B-Schools in Cochin, a speaker in many marketing conferences
and seminars and has won several awards for his outstanding contributions to the Marketing field. Besides these, he is
a trainer and has successfully trained a number of sales professionals in India.
He was Chairman-Management Students Forum and Managing Committee Member of Kerala Management Association.
His organization, RG Marketing Consultancy, has carr ied out more than 100 assignments in
organizat RG Market
arketing Consultancy carr more assignments
arketing fe
ing. assignments are show below
marketing. A few of his assignments are show n below.
1. V – Guard Industries Ltd, Cochin — Assignment was to develop North Indian market — The result was a growth
of 120% than the previous year.
2. Swasraya Coir products P Ltd, Allappuzha .— Assignment was to develop the domestic market by training their
sales personnel—Proper training was given and now they are capable of taking orders from local market
3. Alappuza BDS – Won Best BDS provider award for the meritorious services rendered for the market development
of coir units.
4. Labour India Publications Ltd, Maragattupilly, Palai — Assignment was Recruitment and training of Sales personnel
for All India marketing—successfully completed the assignment.
5. Wistha Wooden Flooring, Kottayam — Assignment was Marketing including the Product Launch—Opening a
branch office at Cochin and recruit and train marketing people — organize marketing tools, advertisement etc. –
the project is being implemented.
6. Anand Watermeters Ltd, Cochin — Assignment was strengthening the All India Marketing — Done successfully
by recruiting, training, motivating, monitoring and reviewing the front line sales force.
7. Classic Paints and Chemicals, Cochin — Assignment was management and marketing consultancy from the
beginning of the company — The assignment was for 20 years. The company achieved targeted turnover within
this period.
8. Team Front Line, Ltd, Cochin — Assignment was restructuring and reorganizing the company and marketing the
marketing set up — The company’s expenses were reduced considerably by cost cutting. New products were
launched successfully.
9. Conducted several training programmes on Sales and Marketing
Market
arketing
2. 10. Impart on- the job training by hand holding the sales people, is one of his masterpieces.
He has served in different companies in senior levels
serv differ companies
erent levels
1. Hawkins Cookers Ltd., Mumbai—Served in varies capacities in the front line sales for 10 Yrs and finally as Head,
Regional Sales .
Won All India Best Performer Award from MD of HAWKINS.
Bagged the single largest order in the history of the company( Hawkins).
2. GBM Soldat (P) Ltd, Cochin—Served as Marketing Director, Marketing Voltage Stabilizers in South India For
5 yrs.
Made marketing set up single handedly right from launching, for All Kerala operation
3. Voltamp Controls (India) Pvt Ltd, Mumbai—Served as a Marketing Director with for 6 Yrs Looking after All India
Marketing of Transformers.
Made channel partners all over India and achieved highest growth in the history of the company.
4. Truecoat Paints (P) Ltd, Cochin—Served as Marketing Director with for 10 yrs
Successfully launched the product and sold through newly made 1000 dealers in Kerala.
5. Printing and Publishing Co Ltd, Cochin—Served as a General Manager of the Veekshanam Printing and Publishing
Company, publishers of Veekshnam, Malayalam Daily news paper, for 1 year.
Made an organizational set up by creating — Administrative, accounts, space selling and Circulation departments.
Now he is running his own consultancy, RG Marketing Consultancy at Cochin catering to many companies and
SME’s, for the last 15 yrs.
