1. RAM SOLANKI
Phone +91 9694940893
Email: solankiramudr@yahoo.com
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Professional Synopsis
MBA, Rajasthan Technical University Kota, Udaipur( Major: Marketing
& HR) with over 10 years of rich experience in Industrial Marketing,
Key Account Management, Market Research & Analysis, Logistics
Management, Channel Management & Team Management.
Presently working with M/s ARABIAN PETROLEUM Limited as Head-Sales
& Marketing (Automotive and Industrial Lubricants marketing) at the
Mumbai HQ.
Responsible for Business Development,Sales of Automotive &
Industrial Lubricants through C&F Agents & Strong Dealer Network in over
all India covering North, South, East and West.
The Sales & Business Volume growth in CY 2015-16 was in %+75
YOY bases by spreading C&F Agent in Pan Indian Region.

2. A keen Planner & Strategist with demonstrated abilities in Business Development,
Planning & Implementing Marketing Activities & accelerating Business growth.
Proven skills in Managing Teams to work in sync with corporate objectives
& motivating them for Achieving Business goals & Individual satisfaction.
An Effective communicator with excellent relationship Building &
interpersonal skills in liaising across department as well as boundary
management with stakeholders/external agencies.
Strong Analytical Aptitude towards problem solving & keen desire for
continuous learning & innovation.
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Organizational Experience
Tenure Organization Designation
Since FEB 2011 ARABIAN PETROLEUM LTD
Head- Sales &
Marketing
Looking after the Business development & sales of Automotive & Industrial
Lubricants through Sales Teams & C&F Agents & Strong Dealer Network in
over all India covering North, South, East and West. Clocked a growth of 100% YOY
basis. Developed the Lubricants market in overall India ensuring future growth.
GROWTH YEAR ON YEAR

3. Monitored Growth in sales and company target achievement index. Developed
training plans for Team development and team motivation. Ensured close
coordination with vendors for in-store branding and promotional activities.
Improving customer channel contribution in these accounts and sales analysis
to monitor emerging market trends, critical comparison between different
brands/competitor and redirection. Managed Product Life cycle, Product
changes, New Model Launching, Sales Promotion, Media Campaign and
Advertising Functions
Leading a sales team 4 Regional Manager, 10 State Mangers and 10
executives & 10 consignments stockiest (with their own marketing team)
and assisted by technical support.
Skills & Expertise- Strategic Business planning, Team Leadership, B2B & B2C
Sales, 360 degree Marketing Communication, self starter, Negotiation expert,
Product Launching, Planning Master.
JAN 2010 SHUBH GROUP Head-Sales & Marketing (Lubes)
Heading the Lubricants Marketing Division sales Group at Rajasthan HQ .
Automotive & Industrial sales volume increased from % 40 to % 60 sales in
shortest span of time. LLP and LDO products also registered quantum jump.
Robust and extensive exposure to B2B, OEM after market & channel sales
having handled critical institutional accounts. Proven prowess in Sales &
Marketing, Budgeting, Credit Management, Key Accounts Management, Inventory
Management & implementation of promotional activities. Lead presentations to
prospective purchasers who were interested in buying the business .Participated
in developing business in upstart markets, Designed, coordinated and enhanced
sales and marketing activities and relationships in identifying business customers.
Sound experience in recruiting/training and developing sales and marketing
personnel. Leading a sales team 4Regional Manager, 5 State Mangers and 7
executives & 4 consignment stockiest (with their own marketing team) and
assisted by technical support. The above responsibilities includes Setting
up systems and procedures, Inventory Management, Infrastructure
planning and implementation &Transportation.
Skills & Expertise - I am a distinguished Techno-Commercial Professional with
Expertise in Direct and Indirect Sales, Business Development, Product Launching,
Technical demonstration, Market Penetration, Target Achievement,
360 degree Marketing.

4. March 2008 Hindustan Petroleum Corp. Limited Manager-Marketing
Looking after the Business development & sales of Industrial Lubricants through
Sales Teams & C&F Agents & Strong Dealer Network at Rajasthan HQ.
Responsible for overall business development and sales solicitation. During my
tenure, has efficiently handled Sales Solicitation, Finance, Supply Chain and
Inventory for Lubricants at the location. I would like to point out that while they
were the new entrants in the lubes domain, their competition was with age old
stalwarts like IOCL. And in this kind of a cut throat competition, I was
instrumental in getting us a number of prestigious accounts. Served as an
interface between production and marketing to ensure and improve adherence
to delivery standards. Achieved a sales growth of 100%. Managed Automotive
Lubricants Sales in Major Markets of Rajasthan Region. Conducted both B2B
and B2C Sales in the given segment.
Managed and maintained sales volume in line with set Targets through
Distribution network.
Direct sales in Big Industries and Key Accounts Management. Managed junior
sales force for optimum Performance. Made Agreements with OEM,s to capture
first fill business. Arranged Seminars/Training sessions in Industries to
demonstrate best use of Lubricants in Machinery. Held Technical Analysis and
Machinery Surveys in industries to recommend HP Lubes. Maintain Long Lasting
Relationship with Big Groups.
June 2006 Bharti Airtel Team Manager-Marketing
Played a key role in gaining the market leadership position in a span of 2 years by
managing the postpaid business contributing 90% to total business. Cross-functional
assignments in Sales & Marketing - Brand and Marcom, VAS, Prepaid & Postpaid
Conceptualized & launched new businesses Regional level covering Strategy,
Business Planning, Product portfolio, Proposition & Go to market with a team of
managers spread across various regions. Deals with Major Corporate CUG plan in
Bajaj Alliance and HDFC JK Laxmi. -Field operations managing end to end sales &
marketing responsibility from planning to execution

5. ________________________________________________________________________________________
Core Competencies
Key Account Management
o Interfacing with Institutional & corporate clients for devising the most
viable energy/feedstock solutions & services & cultivating long term
relationship for steady revenue stream.
o Developing relationship with target organizations for business development
o Managing activities pertaining to contractual negotiation /finalization of
techno commercial deals for closing the sales
Business Development and Market research & Analysis
o Identifying streams of revenue growth & developing marketing plans to
address the opportunities.
o In-depth analysis of customers needs , Gap analysis & positioning of
product for developing new markets .
o Overseeing the sales & marketing operations, thereby achieving
increased sales growth & higher margins.
Strategic Planning
o Analyzing the trends & scanning environment for long term business prospects
o Business Planning and analysis of assessment of revenue potential in
various business opportunities.
o Development of new initiatives & innovation in the existing operations to
fuel growth.
Team & Channel Management
o Leading, mentoring & monitoring the performance of the team members
to ensure better customer satisfaction & higher operational efficiencies
with Target achievement.
o Creating & sustaining a dynamic environment that fosters dedication,
creativity & innovation thereby achieving high performance from the
motivated team members.
o Developing channel partners to enhance the reach & perform the
marketing operations more efficiently.
REFERENCES:
Mr. Kunal Mathur Mr. Virendra Singh
Manager- Sales
(Hindustan petroleum
Corp ltd.)
Mo. No. 8800566550
Managing Director
Shubh Group
Mo.no.9602203081
Date:
Place: (RAM CHANDRA SOLANKI)