3. Introduction
A global group of energy and
petrochemicals company .
Use 2 elements of
communication
Importance of
Listening
Communication
Technology
Focus on 3 objectives
4. Objectives
To determine the great
significance of listening to
achieve effective
understanding.
To find out the importance
of listening in
communicating within a
team.
To certify the skills of a HR
advisor in using
technology as a channel to
communicate and listen to
their employees
6. Shell
The biggest oil and gas company
1910: Discovered 1st Malaysian oil well
(Miri, Sarawak)
1914: Built Malaysia’s first oil refinery and
laid a submarine pipeline in Miri
7. Human Resources
Approach
(Miller, 2015)
Recognizes contributions of
classical and human
relations approaches to
organization
Employees have feelings
that has to be considered
Aware of the vitality of
individual labour in meeting
an organization’s goals
Shell HR Advisor
Emphasizing on the
cognitive contributions
employees make
8. Theoretical
Framework
1. Computer-Mediated
Communication
Internal
Communication:
BetweenTeams
Skype
WhatsApp
E-mail
External
Communication:
Business Partners
Skype
E-mail
Social Media:
Facebook, LinkedIn,
Instagram,YouTube,
Twitter
2. Media Richness
Theory
To communicate &
liaise with HR
Business Partners, HR
in the Country,
Employees, and Line
Managers
Social Media
Phone
E-mail
Face-to-face
Communication
Online Real-time
Communication
9. Theoretical
Framework
Media RichnessTheory supported by the
following journal articles:
Bell, C. A. (2000). Leading and working in
dispersed teams
Applied to team functions and team
accountabilities
Schmitz, J. & Fulk, J. (1991). Organizational
Colleagues, Media Richness, and Electronic
Mail
Construction of perceived media richness
predictable
11. 1.To determine
the great
significanceon
listeningto
achieveeffective
understanding
Listening is not only hearing but also actively
making meanings from what you hear.
Shell is a huge organisation.- Building an
effective communication is challenging.
It is vital to listen effectively for mutual
understanding
However, there are many barriers that will
interrupt the clear listening - Observe different
types of listener
Make sure all the information are up-to-date
Be alert and avoid these problems
12. 2.To find out the
importance of
listeningin
communicating
within a team
Defining Social Listening:
Recognizing an Emerging
Dimension of Listening
Written by Margaret C. Stewart,
Ph.D and Christa L. Arnold, Ph.D
Define social listening as an
emerging type of listening and as
a means of attaining
interpersonal information and
social intelligence that can
empower relationships and
influence the way we listen to
and communicate with one
another through increasingly
popular mediated channels
“In interpersonal and
relational contexts, people
and entities are now in a
position to proactively seek
out cues and information
about each other.”
In order to achieve few
purposes including
relationship initiation and
maintenance within
interpersonal, group,
consumer relations, and
making marketing
decisions
13. 2.To find out the
importance of
listeningin
communicating
within a team
“You’re Not Listening”: Negotiating and
Problematizing Ideal InteractionThrough
Metatalk About Listening in theWaco Standoff
Written by Robert R. Agne
“Listening and the metadiscursive term “listen”
make an important contribution to the speech-
oriented language of communication”
Agreed with the first journal where listening
affect the way we respond which plays an
important role when we communicate
14. 3.To certify the
skills of a HR
advisor in using
technology as a
channelto
communicate
and listen to
their employees
• Technology has made us more efficient and often more
satisfied in our work.
• More convenient for HR advisor to manage the engagement
of the employees such as real-time feedback, socially
engaging experiences, and mobile access as engagement
plays a key role in managing and retaining employees.
• “WorkJam”, an employee engagement platform has
implemented by the Shell to provide a digital workplace for
hourly employees and also help in engaging employees
• TheWorkJam Digital Workplace gives the tools for
organizations to create a more knowledgeable, connected
with and productive workforce, while controlling labour costs
