Slides looks into the goals of investor relations and the purpose of investor relations to a corporation. *Credit to the designer of the icons *This work was a team effort

1. FinancialCommunication
A look into Investor Relations

2. What are the goals of
Investor Relations?

3. Goals
Alter
perception
of the
company
Increase
analyst
coverage
Reduce
stock price
volatility
Managing
existing
investors

4. • Reposition the company story
Alter perception
of the company
• Favourable analyst reports can increase average share sales
volume
• Increase geographical coverage go into new regions to meet with
entirely new investors and analyst
Increase analyst
coverage
• Encourage institutional and retail investors to
hold their shares longer
Reduce stock
price volatility
• Generate a high level of communication
with them via meetings and newsletters
Managing
existing investors

5. Why does a corporate
need an Investor
Relations?

6. Convey
performance
Build corporate
reputation, trust
and credibility
Instill a good
corporate
citizenship
Build
relationship
Investor events

7. 1.To convey
performance
to
shareholders
and keep
informed
 To keep on top of company’s performance
when compared to other companies in terms of
operational, financial, and market metrics and
performance.

8. 2.To build
corporate
reputation,
trust and
credibility
 Positive judgement needs to be improved
towards the company’s reputation
 This is done by:
a) Analysing investors behavior through initial share
purchases
b) Researching to avoid the risk of a hostile takeover

9. 3.To instill
a good
corporate
citizenship
 Able to increase investors concerns on a company’s
Corporate Social Responsibility(CSR)
 This done by bringing awareness on the company’s CSR
issues
 It shows concern among the mainstream investors and
socially responsible investors (SRIs)

10. 4.To build a
relationship
between the
organization
and the
stakeholders.
 Usage of new media to show the corporate
financial information to the stakeholders.
 Communicate in person other than using the
media to remain an asymmetrical bond.

11. 5. Plan and
implement
investor
events
 Oversee the entire quarterly earnings process including
logistics, the preparation of press releases,
presentations and follow up calls with institutional
analysts and stockholders