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“WHY IS IT IMPORTANT?”
WHAT IS THE IMPORTANCE OF THE
COMMUNICATION?
 COMMUNICATION SKILLS.
 Being able to communicate
effectively is the most i...
WHY IS COMMUNICATION IMPORTANT IN OUR
DAILY LIVES?
 It is no doubt that communication plays a vital role in
human life.
...
WHAT IS THE IMPORTANCE OF HAVING A GOOD
COMMUNICATION SKILLS?
 In todays competitive world, communication skills in
busin...
WHAT ARE THE BEST COMMUNICATION SKILLS?
 Listening. Being a good listener is one of the best ways to be a
good communicat...
HOW DO YOU SAY YOU HAVE GOOD COMMUNICATION
SKILLS?
You have a good communication skills if you have the
following:
 Excel...
WHAT IS EFFECTIVE COMMUNICATION?
 Every time you want to communicate meaningfully,
you should first consider the two impo...
WHAT IS EFFECTIVE COMMUNICATION?
 The purpose of the communication is to get the
audience to the desired goal, where the ...
WHAT IS EFFECTIVE COMMUNICATION?
EXAMPLE: TWO AUDIENCES, TWO GOALS
 Imagine you are a climatologist trying to communicate your
research results to two dif...
EXAMPLE: TWO AUDIENCES, TWO GOALS
 Should the communication in both cases be the
same? Absolutely not.
 You will never b...
EFFECTIVE COMMUNICATION
 Communication is effective if the audience
reaches the goal intuitively, effortlessly.
 This me...
EFFECTIVE COMMUNICATION
WHY COMMUNICATION IS IMPORTANT TO THE
ORGANIZATION?
 WORKPLACE COMMUNICATION is very
important to companies because it al...
WHY EFFECTIVE COMMUNICATION IS IMPORTANT IN AN
ORGANIZATION?
 Effective communication is important for the
development of...
WHY GOOD COMMUNICATION IS IMPORTANT IN
BUSINESS?
 It is crucial to communicate effectively in
negotiations to ensure you ...
WHAT IS AN ORGANIZATIONAL COMMUNICATION?
 As a field, is the consideration, analysis, and
criticism of the role of commun...
ORGANIZATIONAL FLOW OF COMMUNICATION
TWO TYPES OF COMMUNICATION
 Within a business, there are two types of
internal communication, formal and
informal.
 FORM...
TYPES OF COMMUNICATION
 INFORMAL COMMUNICATION, on
the other hand, involves unsanctioned
informal communications between
...
 The main types of formal communication within a
business are:
 (1) downward where information moves from higher
managem...
A. UPWARD COMMUNICATION
 From lower to higher levels of the organization (such as
communication initiated by subordinates...
IMPORTANCE
 PROVIDING FEEDBACK: Whether directions
issues are understood by lower staff.
 OUTLET FOR PENT-UP EMOTIONS: G...
METHODS
 OPEN-DOOR POLICY: Employees are given a feeling that
their view, suggestions are always welcome by superiors.
 ...
LIMITATIONS
EMPLOYEES ARE RELUCTANT TO INITIATE UPWARD COMMUNICATION
as they feel it may:
 reflect their efficiency.
 Fe...
B. DOWNWARD COMMUNICATION
 From upper to lower (such as manager to employer or
to superior to subordinate)
 TYPES OF MES...
OBJECTIVES
 To give specific directions to subordinates about the
job entrusted.
 To explain organizational policies and...
LIMITATIONS
 UNDER COMMUNICATION
 Superior may talk little about the
job.
 Withholding of information.
 OVER COMMUNICA...
C. HORIZONTAL COMMUNICATION
 Flow of messages across functions, areas at a
given level of an organization (this permits
p...
LIMITATIONS
 Subordinates making
comments/Passing information
beyond their authority
 Harmful if subordinates do not inf...
D. VERTICAL COMMUNICATION
 is the communication where information
or messages flows between or among
the subordinates and...
E. LATERAL COMMUNICATION
 is defined as the exchange, imparting or sharing of
information, ideas or feeling between peopl...
LATERAL COMMUNICATION
DIAGONAL COMMUNICATION
 Within a business environment,
informal communication is sometimes
called the grapevine and might be
observed occurring ...
WHAT IS GRAPEVINE COMMUNICATION?
 When an organization does not follow any
prescribed of official rules or procedures of
...
INTERPRET
 The information is given by the top
level management under the formal
system.
 It is easy for the employees t...
PRESENT GRIEVANCE
 Under the informal system the
employees disclose their needs,
sentiment and their emotions to
others a...
ALTERNATE SYSTEM
 The management sometimes does not
able to reach all information by formal
system.
 Informal system cov...
IMPROVED RELATIONSHIP
 Any problem between the workers and
the management can be solved by
informal system.
 So it makes...
INCREASE EFFICIENCY
 Under the informal system, the
employees discuss their problem
openly and they can solve it.
 For t...
PROVIDING RECOMMENDATION
 In this system the employees inform
their superior about their demands,
problem and the way to ...
FLEXIBILITY
 Informal communication is more
flexible than formal
communication because it is free
from all type of formal...
RAPID COMMUNICATION
 Informal communication transmits
very fast.
 Especially misinformation or rumor
spread rapidly to o...
IMPROVE INTERPERSONAL RELATIONSHIP
 Cooperation and coordination in
informal communication leads to
improve interpersonal...
OTHERS
 Improve labor management relationship.
 Free flow of information. Remove mental distance.
 Evaluation of employ...
DISTORT MEANING
 Something the meaning and the
subject matter of the
information is distorted in this
system.
SPREAD RUMOR
 In this system, the misinformation or
rumor spread rapidly.
 The original information may be
transformed t...
MISUNDERSTANDING
 Under this system, generally, the
employees do not obey the formal
authorization system.
 So it create...
MAINTAINING SECRECY IS IMPOSSIBLE
 In informal communication system
maximum communication is made by
open discussion.
 S...
DIFFICULTY IN CONTROLLING
 Under informal communication
system no established rules or policy
is obeyed.
 So it is very ...
NON-COOPERATION
 Informal communication system
sometimes develops the adversary
culture among the employees.
 So they ar...
OTHERS
 Providing partial information.
 Not reliable.
 No documentary evidence.
 Damaging discipline.
 Contradicting ...
THANK YOU FOR READING!
Importance of Organizational Communication
Importance of Organizational Communication
Importance of Organizational Communication
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Importance of Organizational Communication

To succeed in your organization or business depends on how effective communicator you are. Know the basic yet essential information in dealing with people.

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Importance of Organizational Communication

  1. 1. “WHY IS IT IMPORTANT?”
  2. 2. WHAT IS THE IMPORTANCE OF THE COMMUNICATION?  COMMUNICATION SKILLS.  Being able to communicate effectively is the most important of all life skills.  Communication is simply the act of transferring information from one place to another.
  3. 3. WHY IS COMMUNICATION IMPORTANT IN OUR DAILY LIVES?  It is no doubt that communication plays a vital role in human life.  It not only helps to facilitate the process of sharing information and knowledge, but also helps people to develop relationships with others.  We should learn how to communicate effectively to make our lives better because communication is the foundation of all human relationship.
  4. 4. WHAT IS THE IMPORTANCE OF HAVING A GOOD COMMUNICATION SKILLS?  In todays competitive world, communication skills in business are the most sought after quality of an educated person.  Reading, writing and listening carefully are the three most important communication skills for students.  It is also important to develop communication skills in relationships.
  5. 5. WHAT ARE THE BEST COMMUNICATION SKILLS?  Listening. Being a good listener is one of the best ways to be a good communicator. ...  Nonverbal Communication. Your body language, eye contact, hand gestures, and tone all color the message you are trying to  Clarity and Concision.  Friendliness  Empathy  Open-Mindedness  Respect.
  6. 6. HOW DO YOU SAY YOU HAVE GOOD COMMUNICATION SKILLS? You have a good communication skills if you have the following:  Excellent written and verbal communication skills.  Confident, articulate, and professional speaking abilities (and experience)  Empathic listener and persuasive speaker.  Writing creative or factual.  Speaking in public, to groups, or via electronic media.  Excellent presentation and negotiation skills.
  7. 7. WHAT IS EFFECTIVE COMMUNICATION?  Every time you want to communicate meaningfully, you should first consider the two important elements: the audience and the goal.  You should clearly define both within the context of your communication.  The reason is that different audiences require different approaches in order to get them to the desired goals.
  8. 8. WHAT IS EFFECTIVE COMMUNICATION?  The purpose of the communication is to get the audience to the desired goal, where the goal can mean to inform, persuade, explain, or to get the audience to take action.  Your goal could also be to make them laugh, cry, smile or anything you want to achieve.  But for scientific communication, this is generally not the case.  If you manage to bring your audience to the desired goal, you can call that communication successful.
  9. 9. WHAT IS EFFECTIVE COMMUNICATION?
  10. 10. EXAMPLE: TWO AUDIENCES, TWO GOALS  Imagine you are a climatologist trying to communicate your research results to two different audiences:  (1) your peer scientists, and (2) policy makers.  In the first case, your goal is to present your research to scientists who very well understand the science behind what you did. You want to inform and convince them with your supporting data.  In the case of policy makers, you want to persuade them to take certain action which will protect the environment. They have only vague knowledge on the science behind what you did and are more interested in the implications of what you discovered.
  11. 11. EXAMPLE: TWO AUDIENCES, TWO GOALS  Should the communication in both cases be the same? Absolutely not.  You will never be able to achieve both goals if you use the same method of communication.  It is even more likely that you’ll fail in both cases.  This is why it is crucial to understand who exactly your audience is and what your goals are before you start preparing your communication.  Your communication will be successful if your audience reaches the goal you wanted.
  12. 12. EFFECTIVE COMMUNICATION  Communication is effective if the audience reaches the goal intuitively, effortlessly.  This means that when they are absorbing your communication, they don’t have to think about the method you are using, but only about the message.
  13. 13. EFFECTIVE COMMUNICATION
  14. 14. WHY COMMUNICATION IS IMPORTANT TO THE ORGANIZATION?  WORKPLACE COMMUNICATION is very important to companies because it allows companies to be productive and operate effectively.  Employees can experience an increase in morale, productivity and commitment if they are able to communicate up and down the communication chain in an organization.
  15. 15. WHY EFFECTIVE COMMUNICATION IS IMPORTANT IN AN ORGANIZATION?  Effective communication is important for the development of an organization.  It is something which helps the managers to perform the basic functions of management- Planning, Organizing, Motivating and Controlling.  Communication also helps in building people's attitude.
  16. 16. WHY GOOD COMMUNICATION IS IMPORTANT IN BUSINESS?  It is crucial to communicate effectively in negotiations to ensure you achieve your goals.  Communication is also important within the business.  Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.
  17. 17. WHAT IS AN ORGANIZATIONAL COMMUNICATION?  As a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts.  Its main function is to inform, persuade and promote goodwill.  Broadly speaking, it is people working together to achieve individual or collective goals.  The flow of communication could be either formal or informal.
  18. 18. ORGANIZATIONAL FLOW OF COMMUNICATION
  19. 19. TWO TYPES OF COMMUNICATION  Within a business, there are two types of internal communication, formal and informal.  FORMAL COMMUNICATION spreads through newsletters, manuals, emails, memos, staff meetings, conferences and official notices.  It can flow both vertically and horizontally.
  20. 20. TYPES OF COMMUNICATION  INFORMAL COMMUNICATION, on the other hand, involves unsanctioned informal communications between organizational members and can flow in any direction.  It occurs through the grapevine, which is generally word-of-mouth communication.
  21. 21.  The main types of formal communication within a business are:  (1) downward where information moves from higher management to subordinate employees,  (2) upward where information moves from employees to management and  (3) horizontal where information is shared between peers.
  22. 22. A. UPWARD COMMUNICATION  From lower to higher levels of the organization (such as communication initiated by subordinates with their superiors)  TYPES OF MESSAGES:  Performance on the job  Job related problems  Fellow employees and their problems  Subordinates perceptions of organizational policies and practices  Task and procedures
  23. 23. IMPORTANCE  PROVIDING FEEDBACK: Whether directions issues are understood by lower staff.  OUTLET FOR PENT-UP EMOTIONS: Grievances and problems addressed, solutions are developed and employees feel better after having talks about them.  CONSTRUCTIVE SUGGESTION: These can be secures for improvement of the organization.
  24. 24. METHODS  OPEN-DOOR POLICY: Employees are given a feeling that their view, suggestions are always welcome by superiors.  COMPLAINTS AND SUGGESTION BOX: Are installed in the company. Employees are encourage to drop in these boxes.  DIRECT CORRESPONDENCE: Write directly to superiors or managers  COUNSELING: Employees are encouraged to talk to their superiors of their problems
  25. 25. LIMITATIONS EMPLOYEES ARE RELUCTANT TO INITIATE UPWARD COMMUNICATION as they feel it may:  reflect their efficiency.  Fear of disapproval from superiors UPWARD DOCUMENTATION IS PRONE TO DISTORTION. Unpleasant information is distorted more. WORKERS/JUNIORS MAY IGNORE IMMEDIATE SUPERIORS AND APPROACH HIGHER MANAGEMENT. IMMEDIATE SUPERIOR MAY FEEL:  Bypassed  Become suspicious of intentions
  26. 26. B. DOWNWARD COMMUNICATION  From upper to lower (such as manager to employer or to superior to subordinate)  TYPES OF MESSAGES:  Instructions (orders, circulars, inter office memo, emails)  Job rationales  Procedure and practices (policy statements)  Information, feedbacks and indoctrination
  27. 27. OBJECTIVES  To give specific directions to subordinates about the job entrusted.  To explain organizational policies and procedures.  To apprise the subordinates of their performance.  To give the subordinates the rationale of the job so that they understand the significance of the job in relation to organizational goals.
  28. 28. LIMITATIONS  UNDER COMMUNICATION  Superior may talk little about the job.  Withholding of information.  OVER COMMUNICATION  Superior may talk too much  Leaking of information  DELAY  Line of communication being long.  LOSS OF INFORMATION  Unless written, it will not be transmitted fully.  Sometimes written communication may not be fully understood.  DISTORTION  Long lines of communication – exaggerated or under-statement.
  29. 29. C. HORIZONTAL COMMUNICATION  Flow of messages across functions, areas at a given level of an organization (this permits people at the same level to communicate directly)  TYPES OF MESSAGES:  Facilitates problem solving  Information sharing across different work groups and task
  30. 30. LIMITATIONS  Subordinates making comments/Passing information beyond their authority  Harmful if subordinates do not inform superiors of interdepartmental activities
  31. 31. D. VERTICAL COMMUNICATION  is the communication where information or messages flows between or among the subordinates and superiors of the organizational.  it occurs between hierarchically positioned persons and can involve both downward and upward communication flows.
  32. 32. E. LATERAL COMMUNICATION  is defined as the exchange, imparting or sharing of information, ideas or feeling between people within a community, peer groups, departments or units of an organization who are at or about the same hierarchical level as each other for the purpose of coordinating activities, efforts or fulfilling a common purpose or goal. .  It is also known as Crosswise or Diagonal Communication: When information flows between or among the persons at different level who have no direct reporting relationship with each other, it is called diagonal or crosswise communication.
  33. 33. LATERAL COMMUNICATION
  34. 34. DIAGONAL COMMUNICATION
  35. 35.  Within a business environment, informal communication is sometimes called the grapevine and might be observed occurring in conversations, electronic mails, text messages and phone calls between socializing employees.
  36. 36. WHAT IS GRAPEVINE COMMUNICATION?  When an organization does not follow any prescribed of official rules or procedures of the organization is called informal communication.  The basis of this communication is spontaneous relationship among participants.  It is generally word-of-mouth communication.
  37. 37. INTERPRET  The information is given by the top level management under the formal system.  It is easy for the employees to take the explanation by informal system.  So this system plays a vital role to complete the work properly.
  38. 38. PRESENT GRIEVANCE  Under the informal system the employees disclose their needs, sentiment and their emotions to others authority without feeling any hesitation.
  39. 39. ALTERNATE SYSTEM  The management sometimes does not able to reach all information by formal system.  Informal system covers the gap or familiarity of formal system.
  40. 40. IMPROVED RELATIONSHIP  Any problem between the workers and the management can be solved by informal system.  So it makes good relationships among the employees and the management.
  41. 41. INCREASE EFFICIENCY  Under the informal system, the employees discuss their problem openly and they can solve it.  For this, the work is done properly and it develops the efficiency of the employee.
  42. 42. PROVIDING RECOMMENDATION  In this system the employees inform their superior about their demands, problem and the way to develop the implementation system of the work.  As a result it creates an opportunity to send the recommendation to their management.
  43. 43. FLEXIBILITY  Informal communication is more flexible than formal communication because it is free from all type of formalities.
  44. 44. RAPID COMMUNICATION  Informal communication transmits very fast.  Especially misinformation or rumor spread rapidly to others in the organization.
  45. 45. IMPROVE INTERPERSONAL RELATIONSHIP  Cooperation and coordination in informal communication leads to improve interpersonal relationship which is very much essential to carry out the business activity smoothly.
  46. 46. OTHERS  Improve labor management relationship.  Free flow of information. Remove mental distance.  Evaluation of employees.  Obtain immediate feedback.  Reliving frustration.  Increasing efficiency.  Solution of problems and helping decision-making.  Enhance mutual trust etc.
  47. 47. DISTORT MEANING  Something the meaning and the subject matter of the information is distorted in this system.
  48. 48. SPREAD RUMOR  In this system, the misinformation or rumor spread rapidly.  The original information may be transformed to wrong information.
  49. 49. MISUNDERSTANDING  Under this system, generally, the employees do not obey the formal authorization system.  So it creates the opportunity to develop misunderstanding.
  50. 50. MAINTAINING SECRECY IS IMPOSSIBLE  In informal communication system maximum communication is made by open discussion.  So it is impossible to maintain the secrecy of the information.
  51. 51. DIFFICULTY IN CONTROLLING  Under informal communication system no established rules or policy is obeyed.  So it is very much difficult to control the information.
  52. 52. NON-COOPERATION  Informal communication system sometimes develops the adversary culture among the employees.  So they are not to be cooperative with each other and their efficiency may be reduced.
  53. 53. OTHERS  Providing partial information.  Not reliable.  No documentary evidence.  Damaging discipline.  Contradicting to formal information etc.
  54. 54. THANK YOU FOR READING!

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