Communication involves the exchange of information between two or more parties to create understanding. It can be written, oral, formal through official channels, or informal through unofficial connections. Effective communication requires understanding the audience, conveying the appropriate information clearly and concisely, and providing feedback. Both written and oral communication have advantages like creating records and allowing interaction, but can also pose challenges in interpretation and lack of clarification without feedback. Formal communication flows through official reporting lines while informal communication occurs through personal relationships. Developing strong written and oral skills is important for business interactions and relationships.

1. Vertex Enfab Private Ltd.
Subject : Communication
Presented By :

2. Communication may be defined as exchange of facts , ideas , opinions or
emotions between two or more persons to create common ground of
understanding.
“Communication is the process of passing information and understanding
from one person to another”.
What is Communication ??

3. The term Communication has been derived from the Latin word
communis that means common. Thus to communicate means to make
common or to make known. This act of making common and known is
carried out through exchange of thoughts, ideas or the like. The
exchange of thoughts and ideas can be had by gestures, signs, signals,
speech or writing. People are said to be in communication when they
discuss some matter, or when they talk on telephone, or when they
exchange information through letters.
It is the transfer of information from a sender to a receiver with the
information being understood by the receiver.
A proper understanding of information is one very important aspect of
communication.
Introduction :

4. Establish goals.
Develop plans for achievement of goals.
To effect change, internal functioning & influence actions
Organize human and other resources in the most effective and
efficient ways.
Select, develop and appraise members of the organization.
Lead, direct, motivate and create a climate in which people want
to contribute.
Control performance.
Purpose of Communication :

5. Types of Communication :
 WRITTEN AND ORAL COMMUNICATION
 FORMALAND INFORMALCOMMUNICATION

6. Communication is a part and parcel of everyday life. It is one of
the most essential and integral part of our existence, and the
absence of communication can lead to many problems and
misunderstandings.
In order to have an effective dialog, it is necessary that effective
communication skills be developed. Communication can be
divided into verbal and non verbal.
Verbal communication means any communication that involves
spoken words or sounds.
Non verbal communication includes any communication that does
not use oratory media for communication.
Meaning Of Written Communication :

7. Written communication involves the use of written words to send message
from one point to another. Written communication is important foray
business entity to carry out the daily business activities.
 It helps in maintaining records of business transactions.
Written communication like brochures and catalogs help companies to
showcase their products effectively.
 Print advertisements help to market products.
Written documents can serve as evidence in a court of law if and when
required.
Written words are believed more than spoken words. Its just human
psychology to believe something that we see in writing than something
someone says.
Personal written communication like letters, emails, post cards, greeting
cards, etc., have their own charm and special meaning to the ones sending
and receiving them.
Importance of Written Communication :

8. The importance of effective written communication skills cannot be
stressed enough.Written communication plays a major role, especially in
the corporate world. Hence, it is doubly important to have good written
communication skills in the workplace. Business writing or any other form
of written communication can be very simple for those who follow the
guidelines that are given below.
Audience:The audience is mainly what determines the content to be
written. Once you have an idea about who is the intended audience, you
can judge for yourself what other necessary steps need to be taken to
ensure the completion of the communication cycle, which is, after all, the
intention of any piece of communication.
Information:The basics of communication should be covered in your piece
of written communication.This is basically almost the entire information
that you wish to give the reader. However you present the data, these
points need to covered, only then is it an effective way of communication.
How to Improve Written Communication Skills:
Continued…

9. Tone: Deciding the tone of your communication depends on the audience to a
large extentTones can vary from casual, semi formal to formal, depending on
who your communicating with and what you intend to communicate.
Length: Knowing when to stop applies to written communication skills as
well.You cant just keep rambling on and on, when not required.The beauty of
effective written communication can be seen in its presentation. How well
and how concisely you manage to accommodate all the information that you
need to give is what shows how proficient your written communication skills
are.The key is tube clear, concise and correct. But this does not necessarily
mean that you cut short on something that requires to be explained in detail.

10. Time consuming
Lack of feedback
No guarantee how reader will interpret it
Costly process
Lack of clarification
Advantages : Disadvantages :
Provide a tangible and verifiable
record.
Record can be stored for an
indefinite period of time.
Permanent in nature
Accurate and assigning of
responsibilities.

11. Developing the oral communication skills, holds great importance in interacting
properly with people. The communication process which is carried out by means of
spoken words is referred to as oral communication.
In today's world, development of different media has led to the communication
process to take place by different means such as telephones, teleconferences and
video conferences.
Face-to-face meetings and speeches were the main forms of communication in
earlier times.
Effective listening in the workplace is important just like speaking.
Meaning Of Oral Communication :

12. Skills Required for Oral Presentation, the quality of text being prepared and the
way it is presented are equally important. An organized text presentation allows
the orator to proceed smoothly from point-to-point. Presenting relevant data
through the presentation is first and foremost point to be kept in the mind. The
speech/presentation should be interactive.
It is necessary to develop oral communication skills to survive in today's world.
Individual and business relations can be developed and maintained with the help
of these skills.
Skills Required for Oral Presentation :

13. Time - saving device.
 Interaction
 Ample scope
 Economic in nature
 Feedback
 Retained in record books
Advantages : Disadvantages
Lack of time.
Lack of legal validity
Misunderstanding
 Effectiveness

14. Written communication is very common in business situations, so its important for
small business owners and managers to develop effective written communication
skills.
Oral communication describes any type of inter-action that makes use of spoken
words, and it is a vital, integral part of the modern business world. For oral
communication to be effective, it should be clear, relevant, tactful in phraseology
and tone, concise, and informative. A good oral presentation will include transitional
phrases to help listeners move through the material, and will not be overly longer
technical.
Conclusions of Written and oral Communication :

15. The process of sharing official informatation with others who
need to know it.
According to the prescribed patterns depicted in an
organization chart.
 Flows through formal channel.
Also known as line of command.
Formal Communication :

16. President
Managers Managers
SupervisorsSupervisors Supervisors Supervisors
Formal Communication

17. Base of informal relation between two or more individuals.
Also known as grapevine.
Not planned and organized.
May be both official or personal.
Based on friendship or acquaintance.
Informal communication :

18. Sender
Receiver Receiver Receiver Receiver
Sender
Informal Communication