Slides answers questions posted in regards to financial communication. Malaysian Resources Corporation Berhad (MRCB) is used as an example to answer the question.
*Credit to the designer of the slides
*This work was a team effort
2. • Cutlip, Center and Broom’s (1994) stated that it is a bunch of PR
Management that is using communication to build close relationship
with the Investors.
• Based on Wilson (1980), there are 4 main aspects that need to be
focused in the Investors relation, which are:
I. The organisation of the function
II. The various audiences with which the organisation communicates
III. The nature of the information conveyed to these audiences
IV. The communication channels used to transmit the information
3. • Based on Wolk, Tearny and Dodd (2001), the management
performance and the decision-making purposes can be analyzed by
the investors through financial communication.
• Stakeholders is affected by the achievement of the firm’s objectives
as it may be vary from different time. 'Freeman (1984:25)'
• Financial communicators that require a strong communication skill by
highlighting the company's strength can be useful as it may helps in
achieving the goals :
To secure the investments
To maximize the market value
To increase the investors
4. In short, the general objective of the Financial
Communication is to get a good price in the market,
value the maximization as well as getting a mutual
beneficial relationship with the stakeholders.
'Michael C. Jensen(2001)'.
5. What are the normal departmental
structure of financial communication
for any local PLC?
6.
7. What are the typical job
description of communication
personnel?
8. Build a positive public image
to enhance the initial sales
effort and maintain the
public’s interest in the stock
aftermarket.
Practice Investor Relations
and financial communication
(eg preparing marketing
materials, press releases,
drafting of earnings, planning
financial presentations)
Craft key messages that
determine the stock’s
future positioning on
the market.
Define the guidance
policy for strategic
objectives and financial
targets.
Disseminating Investor
Relations information
by building the
distribution lists
11. Job Description
• Ensure that the necessary resources are in place for the company to
meet its objectives and review management performance
• Ensures that decisions are taken by the right people at the right level
with clear accountability up to the board
Corporate
Governance
• Focus on Corporate Social Responsibility Activities
• Deal with external public relations at the corporate level
Corporate
Communication
• Focus on the company’s financial community by
providing financial highlights and reports
Investor
Relations
