This document is a presentation on communication networks by Pranav Kulshrestha from Vadodara Institute of Engineering in India. It discusses the importance of effective communication, defines the basic communication process, and identifies typical barriers to communication such as noise, attitudes, relationships between communicators, and more. It also contrasts the differences between informal grapevines and rumors in organizations. The presentation provides suggestions for improving communication and reducing misunderstandings.

1. VADODARA INSTITUTE OF ENGINEERING, KOTAMBI.
Presentation on
COMMUNICATION NETWORKS

2. Pranav Kulshrestha
Vadodara(India)
Vadodara Institute Of Engineering(GTU)
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3. Communication
 Among personal qualities possessed by
college graduates the ability to
communicate effectively was ranked
first by employers.
From a survey of 480 companies and public organizations conducted by the
National Association of Colleges and Employers.
WSJ, Dec 29, 1999

4. 4
Communication Outcomes
 Describe the communication process.
 List typical barriers to effective
communication.
 Contrast the differences between the
grapevine and rumors.
 Discuss other considerations for
effective communication.

5. 5
Communication
 Efficient communication is ESSENTIAL
to being successful in life.
 The biggest source of interpersonal
problems is poor communications.
 The key to the communication process
is to be UNDERSTOOD.

6. 6
Communication
 The aim of communication is the
transference and understanding of
information between two or more people.
 Communication must always be between
two or more people, one the sender and the
other receiver. You participate in both roles
and your role will change alternatively and
frequently in conversation.

7. 7
The Communication Process
Source Encoding Channel Decoding Receiver
Message Message Message Message
Feedback

8. 8
The Communication Process
Encoding Channel Decoding Receiver
Message Message Message Message
Source
“I take sugar in my tea”

9. 9
The Communication Process
EncodingChannelDecodingReceiver
Message Message Message Message
Feedback
Source
“One lump or two?”

10. 10
Communication Feedback
 We may say that communication has
occurred only when the message has
been understood.
 Understanding occurs in the mind of
the receiver.
 Feedback is critical to ensure that
accurate understanding of the
message has occurred.

11. 11
Barriers to
Communication
 Barriers to accurate communication
 Unfamiliar language – including dialects and accents
 Improper timing – Is the boss distracted today?
 Noise and distractions in the environment
 Attitude of both the source and the receiver
 Differences between people – gender, age, culture,
education, intelligence, etc.
 Relationship between the sender and the receiver –
status, boss-employee, parent-child, etc.

12. Chpter 11 12
Barriers to
Communications
 Filtering – manipulation of information so that it will seem
more favorably to the receiver.
 Selective Perception – receiver hears message based on
his/her interests, needs, motivations, experience,
background and other personal characteristics.
 Defensiveness – response when receiver interprets
message as threatening
 Language – Words mean different things to different people.

13. 13
Communication Enhancers
 Speaker
 Voice inflections
 Gestures
 Body language
 Listener
 Active listening
 Eye contact

14. Communication
 Communication occurs in three
directions in organizations
 Upward communications
 Downward communications
 Lateral communications

15. 15
I Heard It on the Grapevine
 The grapevine is an
informal communication
network within an
organization.
 Research reflects that
about 75 % of the
communication in the
grapevine is accurate.

16. 16
Rumors
 Response to situations that are
IMPORTANT to us, and
 There is AMBIGUITY between what is
going on and what was said, and
 Under conditions that arouse ANXIETY,
such as time off, pay programs, layoffs,
etc.

17. 17
Rumors
 Rumors have no basis in
accuracy.
 Can management control
rumors? NO! Management,
however, can do some things
to minimize the rumors.

18. 18
Suggestions for Reducing the
Negative Consequences of Rumors
 Announce timetables for making important
decisions
 Explain decisions and behaviors that may
appear inconsistent or secretive
 Emphasize the downside, as well as the
upside, of current decisions and future plans.
 Openly discuss worst case possibilities – it is
almost never as anxiety provoking as the
unspoken fantasy.

19. 19
Communications – Did you know?
 People remember:
 10 percent of what they read
 20 percent of what they hear
 30 percent of what they see
 50 percent of what they see and hear
 80 percent of what they say
 90 percent of what they say and do

20. 20
Communications – did you know?
 If you tell 100 people something without
repetition:
 After 24 hours, 25 percent have forgotten it
 After 48 hours, 50 percent have forgotten it
 After 72 hours, 75 percent have forgotten it
 After one week, 96 percent have forgotten it

21. 21
The Ten Commandments of
Good Communication
 Seek to clarify your ideas
before communicating
 Examine the true purpose of
each communication
 Consider the total physical
and human setting
 Consult with others in
planning communications
 Be mindful of the overtones
as well as the basic content
of your message
 Take the opportunity to
convey something of help or
value to the receiver
 Follow-up your
communication
 Communicate for tomorrow
as well as today
 Be sure your actions support
your communications
 Seek not only to be
understood but to
understand - be a good
listener

22. 22
Summary
 Successful communication requires
understanding by the receiver.
 The communication process model
includes a source, a message, encoding, a
channel, decoding, a receiver, and,
especially feedback.
 Communication in organizations occurs in
upward, downward, and lateral directions.

23. 23
Conclusions
 The key to the communication process
is to have understanding on the part of
the receiver.
 There are many barriers to good
communications that must be overcome
for communications to be successful.
 Learn to be an active listener as part of
successful communications.

24. 24
Final thoughts
 Communicating to be understood and
being a good listener are crucial.
 Another important aspect of
communication is to think about what
you are saying before you say it.
 Today’s communications set the tone
for tomorrow’s relationships.