1. i4Trust Website
i4Trust Community
Ecosystem building
Speakers:
Angeles Tejado - Senior Marketing Manager - FIWARE Foundation
Nina Doklestic - Marketing Specialist - Fundingbox

2. Agenda
■ About:
■ This first part of the session will focus on i4Trust Ecosystem Building activities and the i4Trust
Communication and Dissemination Strategy
■ This session will:
■ Introduce the i4Trust Ecosystem main actors / roles
■ Engagement objectives: liaisons and synergies with other projects
■ Messaging Framework and Benefits
■ i4Trust Milestones & Communication Plan: Channels & Target audiences
■ Customer Journey and Marcom Funnel
■ i4Trust Community platform and Q&A
■ Goals:
■ After this session you will understand i4Trust Dissemination and Communication Strategy, your
role in the journey, how to engage/liaise with stakeholders and how the Community platform is
connected to this journey
■ Target Audience:
■ SMEs, DIHs, Data Marketplace providers, Platform Providers (Software Platform Providers and
Cloud Providers), Data Sharing Experts, Policy Makers.
1

3. 2
Ambassador DIH
Cluster Value
Chains
SMEs
Experiments
Data Spaces PoC
i4Trust: beyond the technology
Training
Technical Support <
Digital Innovation Hubs
(DIHs)
Community Platform
Community Mgmt
32 BuE – 150+ SMEs
(Bottom-up Experiments)
Future experiments
Market solutions
Community

4. 3
i4Trust main actors

5. 4

6. Engagement objectives, liaisons and synergies
■ Establish the i4Trust Community with a wide range
of services, information and tools that will allow
stakeholders to communicate, align, collaborate and
share knowledge;
■ Define the ecosystem framework to attract and
engage DIHs, establishing specific actions to activate
them like the i4Trust Ambassador Programme;
■ Fostering a data driven approach into SMEs in
sectors which are not yet data-driven within industrial
value chains such as Smart Cities, Smart Mobility,
Smart Manufacturing, Smart AgriFood, Smart
Energy, Smart Water, Smart Health and Smart
Logistics.
■ Collaboration with other EU initiatives and Clusters
that want to contribute to the creation of European
Data Spaces based on common principles.
5
Synergy Group
Task Force 0
Coordination
Task Force 1
Data Spaces Technology
Building Blocks
Task Force 2
Business & Legal frameworks +
Policy Recommendations
Task Force 3
Ecosystem building & Communication

7. i4Trust Messaging Framework
The i4Trust’s ecosystem will enable companies to share data in a trustworthy
and effective manner, breaking down ‘data silos’ through the sharing, re-use and trading of
data assets, boosting collaboration with other parties for the creation of innovative services
related to new data value chains in different sectors.
REASONS TO BELIEVE
BRAND VALUES
i4Trust - Data Spaces for effective and trusted data sharing
BRAND PROMISE
TARGET GROUPS
CORE MESSAGE
MISSION
VISION
Boost the development of innovative services related to new data value chains in multiple sectors
A sustainable ecosystem and vibrant Community around Data Spaces for effective and trusted data
sharing
SMEs and DIHs
Data Marketplace providers
Data Sharing Experts
Policy Makers & Influencers
DSM Ecosystem and PPPs
Cluster Collaboration
Platforms
Industry Clusters
Partners’ Ecosystems & Related EU Projects
Regional Governments
• Open source standard-based
technologies
• Data Exchange APIs
• Standard Data Models
• Data Sovereignty and Trust: common
mechanisms for IAA
• Democratizing opportunities
• Data Marketplace & Publication Services
• CEF Compatible
• Reuse, don’t reinvent
• Deep Tech Ecosystems and
Communities: experts, SMEs, DIHs
TRUSTWORTHINESS SOVEREIGNTY EFFECTIVENESS
OPENNESS CROSS-DOMAIN INNOVATION GROWTH

8. i4Trust Values
TRUSTWORTHINESS
Thanks to the unified framework for
identification and the robust legal
frameworks that i4Trust brings, you
can trust the participants you
exchange data with.
SOVEREIGNTY
i4Trust brings the means for
enforcing the data access and
usage policies you want to define,
bringing you the power to be the
sovereign of your data.
EFFECTIVENESS
Designed for the exchange of data
among Smart Solutions, i4Trust
brings a standard data exchange
API and data models guaranteeing
you to effectively share data
OPENNESS
i4Trust is open, based on open-
standard and implemented as Open
Source, allowing you to avoid
vendor lock-in, thus protecting
your investment and reducing costs.
CROSS-DOMAIN
i4Trust unleashes the potential of
data sharing among different
participants in multiple domains,
allowing you to define cross-
domain data value chains.
INNOVATION
By combining tools enabling multi-
side markets and the ability to
monetize data, i4Trust will bring you
the opportunity to create innovative
business models.
GROWTH
i4trust Community is formed by experts
engaged in a process of collective
learning and human endeavor to scale
your business and gain stronger
position in the market.

9. 3
Exploitation and Sustainability Plan
BuEs Portfolio
CoP New Members - Data Sharing Playbook
Whitepaper lessons learned
4
Data Sharing Mentoring Programme - Mentors
Mentoring Programme for BuEs
Train the Trainers for Mentors
Welcome Camp
1
Community of Practice
Data Sharing Enablers
Train of Trainers (T1 / T2 Experts)
Onboarding Help-Desk
Open Calls Launch
Challenges by DIHs Working Groups & Advisory Board
Open Call Package
Help Desk
Open Call Promotion
International Info Days
National Info Days
Info-corners
Webinars
2 2
DIHs Activation
Testing DIHs WG
Comms Plan
i4Trust Community
Scouting of promising experiments
SMEs Awareness
Outreach Actions: Potential Use Cases
Ambassador Programme Action Plan
Mapping & Welcome Pack
Liaison EU Projects
Win-Win Communication actions
32 DIH Ambassadors 100 Potential Applications
Data Sharing Mentoring Programme - BuEs
Onboarding
Use Case Plan - Cross-Value Chain Bootcamp
Proof of Concept
Promotion
Best in Class Showcases
Fundraising Bootcamp
CoPs Promotion
i4Trust Milestones
32 BuEs

10. Communication Plan: channels and target audiences
9

11. Communication Plan: PESO Model
10

12. 11
Customer Journey
Marcom Funnel

13. Webinars & Info
Days
Phase I
Awareness, Engagement -
Acquisition
Project launch and Vision awareness
DIHs Activation
Open Call Promotion
Phase II
Inform / Interact
Activate Interest
Phase III
Promote Commercial Exploitation
Conferences &
Workshops
Publications
Community
Building
Engagement with
Stakeholders
Disseminatio
n Activities
https://drive.google.com/file/d/1SoXDPnC5eZLU0IYWoriXkTrqT5fl74mb/view?usp=sharing
Demo & Showcase
Bootcamps
Train the Trainers
Ambassador Programme
Scouting
Mentoring
Technology and Knowledge transfer
Standardization Activities
Open Call Promotion - Info Corners
Speaker Presentations - Positioning
Vertical and local approach - Industrial
focus
Synergy Group
Success Stories
BUEs Portfolio
Business & Market Outreach
Industrial focus and Investment - Demo exhibition - Fundraising Bootcamp
Cross-Value Chain Bootcamp - Community best practices
i4Trust Spaces - Community Entry Points and Social Media Channels
Content Curation – Webinars, Use Case Stories, SW Releases, Position Papers, Influencer outreach
Targets: SMEs, DIHs, Data Marketplace providers, Platform Providers (Software Platform Providers and Cloud Providers), Data Sharing
Experts, Policy Makers.
Objectives: 10 Info Days Open Call + 6 DIH Activation - 4 Train the Trainers - 2 web based Open Calls
Objectives: 6 EU Events + 4 World Class Events (info corners and promo of results)
Train the Trainers Bootcamps
Welcome Bootcamps (Open Calls)
Federate and connect the relevant projects, actions and initiatives, as well as Digital Innovation Hubs, that can contribute to the creation of
European Data Spaces and collaborate in standardization activities.
Engage with End User target audiences
Proof-of-Concept Portfolio / 1 Policy Paper / Data
Sharing Playbook
Publications in relevant web portals related with European networks
of DIH - Cluster organizations and Business Associations
Publications in relevant journals

14. Project
Website
Social Media
Community
Spaces
Media
Communication
Material
Partner’s
Communities
Design and develop and intuitive and
responsive website. SEO Positioning and
Keywords
Main entry point together with the
Community. Positioning articles, update on
events and news. Supportive promotion DIHs
Continuous update of the website content, clear visibility
of results, training material available in an interactive
way
Positioning and updates, animated
banners, social cards
Combination of organic and paid
Promote i4Trust Community activities & Open Calls, interact with followers, reproduce relevant content
and monitor relevant keywords, upload public material – Training – Position papers – Use Cases – Toolkits -
Webinars
Meeting point for DIHs and SMEs, news &
events, engagement, help desk, working
groups
Project Positioning, Experts Posting, Updates on
Trainings, Communications, Ambassador
Programme
Experiment Promotion – Testimonials – Demos – Chat
Interviews
PR Project launch – Open Calls -
Newsletters
Stakeholders Engagement - Media Partnerships
campaigns - Newsletters
Outreach, Influencers Engagement, Use cases and
business cases of project results - Targeted media -
Newsletter
Visual identity, banners, newsletter, promo
videos, Flyers, Comms Kits, Blog/News
Banners, Flyers, newsletters, blogs/news,
Infographics, Value Prop Video
Position Papers, banner, newsletters, blogs/news,
infographic, video, impact stories, onsite event promo
Identify synergies and establish contact
points, exchange of ideas and intentions
Periodic bilateral exchange of news and results,
joint presence in international events
Joint engagement in events / demo sessions
Communication
Activities
Phase I
Awareness, Engagement -
Acquisition
Phase II
Interest, Consideration -
Activation
Phase III
Conversion, Adoption – Retention

15. 14
Planned Events
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
April
Hannover
Hamburg
GERMANY
Berlin
GERMANY
Barcelona
SPAIN
FIWARE
FEST
Málaga
SPAIN
28/06– 01/07
Barcelona
25/05– 27/05
Virtual
22/06– 23/06
Virtual
08/06 - 10/06
16, 17, 18 June
FIWARE
Camp
Barcelona
SPAIN
10 June

16. 15
Planned Events

17. Why we do it?
■ i4Trust community is a hub, for peer-to-peer collaboration, a Space to connect and belong
■ It’s a place for knowledge exchange, interaction and contribution around project’s activities
and outcomes
■ Our goal here is to create a ‘thriving and vibing’ community for all i4Trust stakeholders, by:
■ Keeping you updated on all the the project activities
■ Growing awareness about the benefits of i4Trust initiative for data sharing
■ Fostering the data driven approach into SMEs in sectors which are not yet data-driven
■ Boosting the uptake of data sharing and trading technologies promoted by the i4Trust
■ Supporting potential Open Call applicants
■ Sharing the i4Trust Best Practices
16

18. About The platform
Fundingbox Spaces platform: https://spaces.fundingbox.com/
■ What FundingBox communities have to offer?
■ Information
■ Inspiration
■ Support
■ Connections
■ Companionship
17
30k registered Innovators
30K
20 active
communities
20
250 Digital Innovation
Hubs
250

19. 18
Now...meet the i4Trust Community
https://spaces.fundingbox.com/c/i4trust

20. 19

21. i4Trust Website
i4Trust Community
Role of DIHs
Speakers:
Rajiv Rajani - CTO - iSHARE Foundation
Tonia Sapia - Marketing Manager - FIWARE Foundation
Angeles Tejado - Senior Mkt Manager - FIWARE Foundation
Rosa Villaronga - Project Manager - Fundingbox

22. The role of DIHs
■ About:
■ This second part of the session elaborates on the DIHs Onboarding process and their Journey
■ This session will:
■ Overview and Journey of DIHs in i4Trust
■ Role of DIHs (LEBDs and Ambassadors)
■ i4Trust Ambassadors
■ Engagement in multi-tier support
■ Structure of Community
■ How Open calls will work
■ Overview of open calls process
■ What constitutes a suitable i4Trust experiment
■ Scouting process
■ Support to experiments
■ FAQ
■ Goals:
■ After this session you will understand how you play a key role in enabling the i4Trust ecosystem
■ Target Audience:
■ All (LEBDS, Ambassadors)

23. Journey of DIHs
22

24. Journey of DIH
Discover Join Learn Disseminate Participate Support Sustain
23

25. What we expect
■ Bring the understanding of the ecosystem of SMEs in your network, their needs and
challenges
■ Be able to think ahead of SMEs on potential solutions to their challenges and potential new
business opportunities and business models around those solutions
■ Be the local expert for i4Trust and guide SMEs
■ Get better understanding of i4Trust, firstly through the Train the Trainers Program and
secondly through learning-by-doing process while supporting SMEs
■ Be the local expert in the technical components of i4Trust to support SMEs during the
implementation of solutions
■ Provide the Tier 1 and Tier 2 level support to the SMEs in the multi tier support system and
coordinate support with Tier 3 when you cannot resolve issues within Tier 1 and 2
■ Be actively involved in formation and sustainability of the i4Trust Community
24

26. Role of DIH
25

27. Profile of 4Trust Ambassadors
We are looking business oriented profile e.g. Business Manager, Product
Manager, Marketing Manager, and similar ones able to:
■ choose the most promising SMEs, with excellent experiments that
can scale the market and be attractive to investors
■ promote the vision, mission and value proposition of i4Trust
■ spread the word of i4Trust and be influencer in order to attract new
DIH in i4Trust Community
■ cooperate with i4Trust consortium in all communication and
dissemination activities
26
Who is our i4Trust Ambassador?

28. i4Trust Ambassador Programme Activities (1)
■ building up actions of promotion and networking with i4Trust Consortium
(e.g. webinars, Info-Sessions, trade fairs and/or big events (Physical and/or
virtual) to promote i4Trust open calls
■ Ambassadors will be active in the scouting of most promising experiments,
they will provide a selection of the best experiments and/or solutions
eligible for funding
■ Showcase in i4Trust’s channels local challenges on different domains
during the scouting of promising experiments (fostering cross-
domain/cross-border experiments) - No mandatory
How i4Trust Ambassadors will get global visibility and promotion in
cooperation with i4Trust?

29. i4Trust Ambassador Programme Activities (2)
■ Fostering and Empowering the i4Trust Private Space (i4Trust DIHs
Working Group)
■ Posting on Social Media (Ambassador Account)
■ Articles / blog posts / references on i4Trust
■ One local event/meeting/webinar
Win-Win
Cooperation
model
■ Communication Kit
■ Visibility in i4Trust channels (logo, links)
■ Exclusivity (in community activities)
■ 30K available (15K in 2021 and 15K in 2022) for activities decided and/
or proposed by Ambassadors wit the approval of i4Trust consortium
What kind of Activities Ambassadors can do?

30. i4Trust Ambassadors Engagement
■ Letter of Engagement
■ Monitoring system
■ Periodic meetings calls
How, when and where
Ambassadors are engaged?

31. 30
Profile of Local Experts on Data Space - LEBDs
i4Trust LEBDS provide first-level
(tier 1 and tier 2) support to SMEs
on the i4Trust experimentation
framework.
i4Trust LEBDS co-create and fine
tune the use cases, connecting
additional SMEs to it if necessary.

32. LEBDs Role
● Technical support - Tier 1 and Tier 2
● i4Trust experimentation framework experts
● Business support
● Hand-on-hand work with SMEs.
● Learning-by-doing practice
● i4Trust DIH’s contact point
Community
of
Practice

33. Tier 1
Basic help desk resolution and service
desk delivery
● Tier 1 personnel respond to requests received
through help desk feature.
● Support for basic and recurrent user issues such
as defining experiments and fulfilling service
desk requests that need IT involvement.
● Lower-level technical questions as well as non-
technical questions will be solved by personnel
from DIHs that have joined the i4Trust
Community
1
Tier 0
Self-help / user*-retrieved
information
● i4Trust Community Portal, FAQs, tech info,
blog post, training materials, guidelines,
manuals, search functionalities.
● Q&A chat, user forums and webinars.
● Community management, tech and
marketing resources.
0
Tier 3
Expert service support
● Specialists provided by i4Trust core
partners will solve requests which
couldn’t be handled in previous Tiers.
3
Tier 2
In-depth business or technical
support
● Ambassadors will attend locally business
requests that cannot be handled by tier 1.
● LEBDS with deep knowledge of the i4Trust
Data Sharing Enablers will attend locally tech
issues that cannot be handled by tier 1.
2
Tier 0
Tier 1
Tier 2
Tier 3
LEBDs Engagement in Multi-Tier Support
*Users: SMEs

34. How open calls will work
33

35. i4Trust Open Call in Numbers
2
Open Calls
32
Bottom-Up
Experiments
€3.2
Millio
n
Equity-free
funding
9
Months of
Mentoring

36. 9 month customized mentoring program
Lump sum ranging from
€72,000 to €120,000
Implementation
Workforce re/up-
skilling
Legal, operations,
technical, and business
i4Trust technology
framework

37. WHO ARE WE LOOKING FOR?

38. Consortium made up of:
Criteria/Legal
Status
SME Slightly Bigger
Company
Headcount in
Annual Work
Unit (AWU)
< 250 < 500
Annual
turnover
Less or equal to 50
million EUR or
annual balance
sheet total less or
equal to 43 million
€.
Less or equal to 100
million EUR or
annual balance
sheet total less or
equal to 86 million €.
DIH as “in preparation” or “fully operational” in
the S3 catalogue by the time the legal check
commences during the evaluation process
(approx. October 2021)
1 DIH Ideally engaging 5 SMEs or
slightly bigger companies
(minimum 3)

39. Registered in:

40. HOW TO APPLY

41. Open Call site: https://i4trust-open-call.fundingbox.com/

42. How to apply?

43. REMINDERS
READ the “Guide for Applicants” and “FAQs”
COMPLETE all the sections that are marked
with a red asterisk*.
SUBMIT your applications in English and by
the deadline
Open Call site: https://i4trust-open-call.fundingbox.com/

44. HOW WILL WE EVALUATE AND SELECT YOUR PROPOSAL?

45. 4-step Evaluation Process

46. Additional Resources
For additional support:
● Join our community space:
https://spaces.fundingbox.com/c/i4trust
● Read the “Guide for Applicants” and
“FAQs”
● Email us at
opencall-help@i4Trust.org

47. What constitutes a suitable experiment
Team
Ideally 5 SMEs/Slightly Bigger
Companies + 1 DIH
Minimum 3 SMEs/Slightly Bigger
Companies + 1 DIH
Domain/Challenge
Open to all Domains
Open to all defined as well as
not defined challenges
Requirements
Exchange of context / digital twin
data using FIWARE context
broker
Identity and Access Management
(IAM) based on iSHARE
specifications and framework
Experiments should be between
TRL3 and TRL8
Clear Description of digital twin
data
46

48. Supporting experiments
47

49. Support to experiments
Discover Participate Implement Sustain
48
Journey of SMEs

50. Mentoring Program
•Functional Scoping
•Technical Scoping
•Solution Design
Onboarding
•Backlog
prioritisation
•Implementation
plan
Use Case
Plan
•Developing and
testing
•Conformance
Check
Proof of
Concept
•Participant
Onboarding
•iSHARE
Participant
Aftercare
49
Onboarding
• Mentor allocation
• Individual mentorship plan
Use Case Planning
• Finding synergies across the BUEs
• Creating links
Proof of Concept
• Fundraising for sustainability
• Future steps needed for
sustainability

51. Scouting Process (1)
Ambassadors and LEBDs.
will strongly act at local
level. Ambassadors have
the task to chase the best
quality of SMEs acting on
the territory
Core partners will act as
a “hunter” of most
promising experiments,
looking for the best SMEs
interested and/or
specialized in
management of data.

52. Scouting Process (2)
What kind of SMEs are we looking for?
1. SMEs with not yet Data Driven Business. They are early adopters to new cross-
domain experiments and data-driven business concepts;
2. SMEs with a medium- strong position in using and re-suing of data. These SMEs are
able to contribute and share data. They also have strong competence in management
of data;
3. SMEs with a strong ability to share any kind of data. These SMEs are able to contribute
and adopt data, leverage also the possibility to share data from third parties and know
well the technologies used for making data publicly available (e.g. companies,
organization, Cities).

53. SMEs awareness
(i4Trust Data Sharing
Enablers)
I want to share data
(either get data or send data)
Work out use case
Individual scouting
■ Engaging potential participants
■ Marketing activities.: online and offline communication / dissemination activities
(contribution from i4Trust core marketing, Ambassadors and LEBDs).
■ Those with ideas / solutions to solve specific challenges with i4Trust enablers
■ Meet the experts (Ambassadors, LEBDs and i4Trust Experts)
■ Common understanding between i4Trust team and participants about the use case.
Which issue or solution do they want to solve or enable with i4Trust, both on a data
sharing level and IAM level
■ LEBDs + i4Trust Experts + Data Architect/Business expert from the potential SMEs.
Stage
1
Stage
2
Stage
3
Tiers
■ Tier 0: i4Trust Community + help desk
■ Tier 1: Ambassadors preselection of promising use cases
■ Tier 2: LEBDs co-create and fine tuning the use case, including connecting
additional SMEs to the Use Case
■ Tier 3: LEBDs introduce the cross-value chain and the cross-border aspects when
needed.
Scouting Process (3)

54. Frequently Asked Questions (FAQs)
53

55. Interested in i4Trust?
i4Trust Community
DIHs Working
Group
i4Trust.org
i4Trust
Open Call
i4Trust Help Desk
Open Call Help Desk
DIH Working Group
✓ Announcements
✓ Events
✓ Marketing Material
✓ Questions
Updates
✓ Introduce Yourself
✓ News and events
✓ Meet the partners
Info
OC Help Desk
Train
the
Trainers
Ambass.
Program
self-help resources
Tier 0 Ambassadors
Tier 1
Ambassadors
LEBDs
Tier 2 EBDs + LEBDs
Tier 3
Self-help
https://i4trust.org/faq/
opencall-help@i4Trust.org

56. Thank you!
i4Trust has received funding from the European Union’s Horizon 2020
research and innovation programme under the Grant Agreement no 951975.