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Video Production Basics


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This is a quick overview of some considerations in creating video for a web journalism format. Topics include lighting and camera angle/aesthetic considerations.

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Video Production Basics

  1. 1. Video Production Basics Presented by Brett Atwood
  2. 2. Video Recording Apps • Most Smartphones have a built-in video recording app – There are also additional video apps available in the App Store and Google Play • Consumer-grade video recorders are also an option for recording video for the web
  3. 3. Lighting • Three purposes of lighting: – Provide adequate illumination for the picture to be processed correctly by the camera – To tell us what the objects on the screen look like, including space/depth relationships and time of day – To establish the mood of a scene
  4. 4. Hard and Soft Light • “Hard Light” – Very pronounced; Directional; Casts strong shadows • “Soft Light” – Light is diffused/spread out; less shadows – People look better with soft lights
  5. 5. Directional vs. Diffused Light • Example: Directional Diffused
  6. 6. Directional light • Hard light casts a sharp, clearly defined shadow. • When hard light is used to illuminate a face, imperfections in the skin stand out. The result is less than flattering. • But in other applications, such as bringing out the texture in leather, or the engraving on a piece of jewelry, this can be an advantage.
  7. 7. Diffused light • Soft (diffused) light has the opposite effect. • It tends to hide surface irregularities and detail. • Diffusers are used over the front of lights to soften and diffuse their beams. At the same time, diffusers also reduce the intensity of light.
  8. 8. Soft Lighting • Since soft light is more scattered, you may need more light • Soft light may be created using bounced lighting – Light source hits subject indirectly since it bounces off a reflector
  9. 9. White Balance • White Balance – Used to balance the color of your shot. – Point the camera at a white object (piece of blank paper or white wall) – Object should be in the same light that you will use in shooting – Press “white balance” button to adjust the sensitivity of the camera to the current light source
  10. 10. White Balance • An improperly white balanced camera can cause your video to appear yellow, greenish or reddish or yellower than it should. • Example: – Bad (Top image) – Good (Bottom image)
  11. 11. White Balance • If you move the camera into different light or the light source changes, then you will need to redo the white balance setting • Some cameras do automatically re-balance the white
  12. 12. Establishing Shots • Many directors follow this simple formula: – First scene shot: Wide, establishing shot to orient the viewer – Second scene shot: Closer proximity to main subject – Third shot: Main subject
  13. 13. Camera Angles • Use angles to keep the production interesting • Angles can be used to manipulate audience perception
  14. 14. High Camera Angle • Positions the camera above eye level • Camera shoots down at subject • Used to show overview of area • Used to make subject appear smaller
  15. 15. Low Camera Angle • Positions the camera below eye level • Camera shoots up toward the subject • Used to give sense of power to subject
  16. 16. Canted Angle • Camera is tilted on a horizontal plane • Used to convey sense of excitement or instability • Simply tilt the camera to achieve this effect • Use this sparingly
  17. 17. Subjective Camera Angle • Places the camera in the place of a character to show us a scene from their viewpoint • Also known as point- of-view shot (POV) • Used to engage viewers in the action
  18. 18. Capturing Motion • You should always consider the path of moving subjects and, generally, leave space in front of them into which they can move.
  19. 19. Capturing Motion • If you don't, here's what can happen! This jogger looks like she's going to run right out of the frame.
  20. 20. Capturing Motion • By placing the subject in the lower- left position, we've used the rule of thirds and given the jogger plenty of room to run within the frame.