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Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Classroom

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Journalism and communication educators are grappling with new ways to engage students in the classroom using mobile apps and media platforms. As new content creation tools and distribution platforms continue to emerge, many mobile-savvy millennials are finding themselves on the frontlines of experimentation in the creation and curation of cutting-edge mobile content. Because modern media teachers are beginning to integrate Snapchat, Periscope and even 360-degree VR storytelling into their education mix, the focus of this presentation will include a discussion of how students are eagerly using video apps to instantly edit and distribute news to both select and wide audiences.

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Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Classroom

  1. 1. Snap. Presented by Brett Atwood How Mobile Media is Transforming Storytelling in the Classroom Snip. Send.
  2. 2. My Background
  3. 3. Product Launches & Campaigns
  4. 4. Millennials in the Classroom • Most of my students are millennials – but also “Gen Z” • Here’s what I’ve observed: • Messaging and social apps preferred over email • Internet use is “near constant” • Mobile preferred over desktop • Phones rarely used for voice calls • Voicemail? Never! • Multi-taskers & Multi-screeners
  5. 5. Here Comes “Generation Z” • Connected from Birth • Ephemeral > Public Square • Creation > Curation • Images/Video > Text • TL;DR = 8 Seconds or Death SOURCE: SproutSocial (http://sproutsocial.com/insights/gen-z-vs-gen-y/)
  6. 6. Mobile Storytelling Platforms
  7. 7. My Worst Fear as a Journalism Teacher
  8. 8. Challenges from the Classroom • Quality – “Damn, Daniel” be damned! • Eliminate bias – go beyond the selfie! • Privacy issues – “no teacher/parent” zone needed • Credibility – who can you trust? • Limited editing abilities – in-app editing is minimal • Lack of archives - everything is ephemeral
  9. 9. Best Practices for Mobile Storytelling • Ideal number of Snapchat posts per story is 15-20 • Vary photos and videos • Always start with an intro to orient the viewer • Add context with use of location-based tags/filters and large text • Many viewers aren’t using audio – so add text and captions when someone is interviewed
  10. 10. Mobile in the Classroom • Many university communication programs are experimenting with mobile media in the classroom
  11. 11. • Partnered with NBC News for Snapchat and Instagram coverage of the Republican primaries in South Carolina
  12. 12. • “Journalism for Mobile and Emerging Platforms” • JEDI Desk
  13. 13. • Partnering with Austin-Statesman for Snapchat Stories
  14. 14. • Social media takeover! • Future of Flight Foundation for the final flight of Boeing 727
  15. 15. • Coming Soon: • MN8
  16. 16. The Next Wave: Mobile VR & 360 Video
  17. 17. Final Thoughts: Advice from Gen Z • The number of followers you get by graduation for your stories might soon be as important as experience.

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