Special Ledes
Types of Special Ledes
• Narrative Ledes
• Contrast Ledes
• Staccato Ledes
• Direct-Address Ledes
• Question Ledes
• Quote...
Narrative Ledes
1. Elements of the narrative lede
a. Lead block
- A couple of paragraphs that
build interest in the story
...
Narrative Ledes
2. Writing a narrative lede
a. Using observation
- There is more going on
than the spoken word
b. Keeping ...
Contrast Lede
1. Elements of the contrast lede
a. “compare and contrast”
2. Writing a contrast lede
a. Using observation
b...
Staccato Ledes
1. Elements of the staccato lede
a. Short bursts of phrases
2. Writing a staccato lede
a. The nut graph mus...
Direct-Address Ledes
1. Elements of the direct-address lede
a. Uses “you” to directly address the
reader
2. Writing a dire...
Question Ledes
1. Elements of question ledes
a. Your lead opens with a question
2. Writing a question lede
a. Answer the q...
Quote Ledes
1. Elements of quote ledes
a. Your interview subject has
prominence in the lede
2. Writing a quote lede
a. Gen...
Creating Effective Ledes
A. Using Strong Verbs in Ledes
1. Make sure the verb is precise
B. Choosing a Lede: Which Lede, a...
In-Class Exercise
• VISIT A MAINSTREAM NEWS SITE AND IDENTIFY TWO
DIFFERENT "SPECIAL LEDES“
• Things to consider:
– IS THI...
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Special Ledes

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This slideshow focuses on the creation of "special ledes" when writing a news story.

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Special Ledes

  1. 1. Special Ledes
  2. 2. Types of Special Ledes • Narrative Ledes • Contrast Ledes • Staccato Ledes • Direct-Address Ledes • Question Ledes • Quote Ledes
  3. 3. Narrative Ledes 1. Elements of the narrative lede a. Lead block - A couple of paragraphs that build interest in the story b. Nut graph - The “so what” paragraph - Usually the third or fourth paragraph
  4. 4. Narrative Ledes 2. Writing a narrative lede a. Using observation - There is more going on than the spoken word b. Keeping the story going - Narrative used to move the story along
  5. 5. Contrast Lede 1. Elements of the contrast lede a. “compare and contrast” 2. Writing a contrast lede a. Using observation b. Using “turn words” - but, today, now, before…
  6. 6. Staccato Ledes 1. Elements of the staccato lede a. Short bursts of phrases 2. Writing a staccato lede a. The nut graph must contextualize the staccato lede
  7. 7. Direct-Address Ledes 1. Elements of the direct-address lede a. Uses “you” to directly address the reader 2. Writing a direct-address lede a. Use direct-address ledes sparingly b. Be prepared to rewrite direct- address ledes
  8. 8. Question Ledes 1. Elements of question ledes a. Your lead opens with a question 2. Writing a question lede a. Answer the question quickly b. Tease the audience c. Combine question ledes with direct address
  9. 9. Quote Ledes 1. Elements of quote ledes a. Your interview subject has prominence in the lede 2. Writing a quote lede a. General guidelines for quote ledes b. Don’t misrepresent in a quote lede c. Beware of libel when using a quote lede
  10. 10. Creating Effective Ledes A. Using Strong Verbs in Ledes 1. Make sure the verb is precise B. Choosing a Lede: Which Lede, and When? 1. There are no rules 2. Hard news usually requires a summary lede
  11. 11. In-Class Exercise • VISIT A MAINSTREAM NEWS SITE AND IDENTIFY TWO DIFFERENT "SPECIAL LEDES“ • Things to consider: – IS THIS THE BEST LEDE FOR THIS STORY? – CAN THIS LEDE BE IMPROVED? – IS A SUMMARY MORE APPROPRIATE? – WOULD ONE OF THE OTHER SPECIAL LEDES WORK BETTER?

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