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Public Relations: Internal Communications & Employee Relations

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Learn more about the key internal communication and employee relations issues and considerations faced by practitioners of public relations.

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Public Relations: Internal Communications & Employee Relations

  1. 1. Internal Relations & Employee Communications Presented by Brett Atwood
  2. 2. Internal Relations • Communication within an organization is known as Internal Relations – Can take many forms • Inter-office communication and protocols • Enterprise Social Network Tools • Annual Review and Feedback Tools • Intranet • Newsletter • Email • “All-Hands” events • Face-to-face meetings
  3. 3. Why? • Builds and maintains mutually beneficial relationships among employees and managers • Strengthens loyalty • Aligns employees with company messaging, culture and goals • Curates positive corporate culture and community
  4. 4. Types of Internal Communication • Downward Communication • Upward Communication • Two-way Communication
  5. 5. Mission Statements • Helps employees set priorities and goals • Calibrates employees to the shared goals and milestones for an organization
  6. 6. Intranet • An Intranet is a private, employee-only “homepage” for the workplace accessible on computer terminals and/or mobile devices – Features company news, training materials, project tracking and internal directories – Some information may be confidential and/or not for public consumption
  7. 7. Intranet Example: Adidas
  8. 8. Intranet Example: Virgin
  9. 9. Intranet Example: Bank of America
  10. 10. Internal Communication Trends • Enterprise Social Media Groups • Mobile Apps • Video • Gamification
  11. 11. Trend: Gamification • Gamification rewards strong employees with public recognition, badges and goodies – Examples: • Socialcast • Badgeville
  12. 12. Trend: Enterprise Social Networks • Enterprise Social Networks connect employees and managers together by project, group or division – Examples: • Yammer • Slack
  13. 13. Trend: Online Video • Videoconferencing and streaming video is now being used more than ever – Examples: • Google Hangouts • Skype • Join.Me • GoTo Meeting • YouTube/Vimeo videos
  14. 14. Trend: Internal Recognition/Rewards • Tie Bonus/Perks to Accomplishments • Culture of Positive Reinforcement
  15. 15. Regulatory and Business Concerns • Safety and Compliance • Labor Relations • Nondiscriminatory Practices • Whistle-blower Concerns – Sarbanes Oxley Act requires publicly-held organization to allow for anonymous system to report questionable accounting/management
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Learn more about the key internal communication and employee relations issues and considerations faced by practitioners of public relations.

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