The document is a resume for Christy Lutz. She has over 20 years of experience in marketing, sales, customer service, and relationship building in the healthcare industry. Her most recent role is Director of Marketing at Mon Valley Care Center, where she is responsible for maintaining census goals, developing marketing plans, and coordinating community events. She has a Bachelor's degree in Health Services Administration from Slippery Rock University.

1. Christy Lutz
155 Barr Road, Finleyville, PA 15332
Tel: 412.417.1719 Email: Lutz155@icloud.com
PROFESSIONAL SUMMARY
Marketing, Sales, and Customer Service professional who works well as a team player with a strong work ethic,
possesses excellent relationship-building skills, and brings enthusiasm and positive outlook into the work place.
Extensive experience in developing marketing plans for referral growth. Consistently exceeding expectations in
each position. I am looking to continue to grow and expand my knowledge and experience in these areas.
SKILLS
• Strong organizational and time management skills
• Conduct Customer-oriented in-services
• Proficient in Power Point, Microsoft Office, CRM, Mac Works, Cactus, and Act! Software
• Excellent presentation skills to audience sizes ranging from 2 to 120.
• Ability to coordinate resolution of escalated customer service issues.
• Knowledge of ICD-9 and ICD-10 Coding
• Consistently meet sales goals
• Negotiating and Closing skills
• Event Planning
• Marketing Material Content and Design
• Social Media Marketing
• Territory Management
• Relationship-Building
• Educator
• Retail Sales
• Report Analysis
• Trustworthy, Approachable, Honest, Reliable
WORK EXPERIENCE
Director of Marketing, Mon Valley Care Center, Monongahela, PA September 2015-Present
•Responsible for maintaining census goals in the facility.
•Develop a welcoming atmosphere for residents, families, and visitors and handle all aspects of cus-
tomer service and orientation.
•Develop and maintain relationships with physicians and hospitals, as well as community senior cen-
ters and other community resources.
•Coordinate events for residents, families and the community to be held at the facility.
•Evaluate and process admissions and complete admission process
•Maintain social media and print media for facility.
Certified Sales Professional, Solomon Auto Group, Brownsville, PA June 2014-September 2015
•Sell new and pre-owned automobiles manufactured by Chrysler, Jeep, Dodge, Ram, and Ford.
•Consistently achieve monthly new car target.
•Received increased incentive for highest grossing new and used vehicle for September and Novem-
ber 2014.
•Exceed monthly goals selling an average of 14.2 vehicles per month.
Community Liaison, Grane Home Health & Hospice, Inc., Pittsburgh, PA February 2013-February 2014
•Responsible as a member of the Interdisciplinary Team for functions related to education of services
and as a liaison with inpatient and outpatient institutions and providers who are identified as referral
sources.
•Build and maintain relationships with 150 potential referral sources located in the Mon Valley and
Fayette County by interacting on a routine basis bi-monthly or more as needed.
•Obtain contracts with Skilled Nursing Facilities, Community Hospitals, and Medical Directors in this
newly expanded territory.
•Address and report any patient concerns to the appropriate staff members.
•Provide assistance to referral sources to promote and maintain continuity of quality care for the
patient.

2. •Assist with developing and revising educational programs.
Marketing Representative, UPMC-Centers for Rehab Services, McKeesport, PA May 2005-January 2013
•Develop and maintain referral sources through new and established contacts including physician
practices, employers, and local school districts.
•Coordinate meetings with Physicians and Physical Therapists to collaborate and provide the highest
quality patient care.
•Consistently exceeding expectations by a 34.9% increase in referrals in assigned territory.
•Increase visibility of CRS by coordinating and participating in community events.
•Actively pursue opportunities to establish workers compensation panels and maintain relationships
with existing companies.
•Provide strong affiliation with Athletic Trainers employed by UPMC at school districts located within
the assigned territory to provide excellent continuity of care to the student athletes.
•Initiate Lunch and Learn clinical-based lectures for the Physical Therapists presented by Physicians.
Network Manager/Provider Education Specialist, UPMC Health Plan, Pittsburgh, PA September 2000-May 2005
•Present provider profiling reports to network providers, assess the operational patterns of the practice
and make recommendations to the provider enabling them to improve performance.
•Responsible for visiting all provider practices annually in the following counties: Allegheny, Beaver,
Fayette, Greene, Washington, and bordering counties in Ohio and West Virginia.
•Develop and maintain strong relationships with providers and key administrators in the provider
community.
•Recruit new physicians based on network development strategy and marketing requirements.
•Responsible for identifying the educational needs of providers and responding to those needs by de-
veloping education tools.
•Restructured the Provider Relations Representatives territory distribution and quarterly goals to be
completed to ensure accountability.
•Produce and coordinate all quarterly provider newsletters, direct mailings to providers, and all pro-
vider reference guides.
Professional Services Coordinator, Aetna US Healthcare, Pittsburgh, PA November 1997-September 2000
•Responsible for maintaining network of approximately 90 PCP offices, 20 Ob/Gyn offices, and 150
Specialist offices in Allegheny and Washington Counties.
•Perform required appointments with PCP and Ob/Gyn offices quarterly and Specialist offices semi-
annually.
•Perform certification and re-certification visits, orientations, and training of complete line of
products.
•Exceeding goals averaging 14.97 units/day with a departmental benchmark of 9.2 units/day com-
prised of various types of appointments.
•Conduct utilization management training with physicians and office managers.
•Act as liaison and problem-solver between providers and Aetna US Healthcare.
•Knowledge of credentialing criteria and processing of physician applications.
•Facilitate NCQA Project Management with Provider Relations department to ensure the mainte-
nance of NCQA Full Accreditation.
•Acted as Assistant Manager of HEDIS data collection.
Internship, The Washington Hospital, Washington, PA January 1995-March 1995
•Reported to and responsible for projects as assigned by President & CEO.
•Completed rotation through all departments of the hospital and outpatient settings to gain
knowledge of overall operations.
•Worked closely with the Planning & Marketing Department and assisted with various projects.
EDUCATION
Slippery Rock University, Slippery Rock, PA
Bachelor of Science in Health Services Administration
Minor: Gerontology
GPA: 3.0