Swim Creative hosted a live Google Partners Event with a topic focus on mobile. From jaw-dropping stats to free analysis tools, this SlideShare should be resourceful to digital marketers.

2. Introduction
On September 28, Swim hosted a Google Partners event in which company
leaders at Google shared the latest research and trends on mobile devices and
consumer behavior. As a certified Google Partner, Swim had access to the
live-streamed event from Google’s Headquarters.
The insights provided can help you reach customers in their moments of need.

3. Consumer Behavior
- Consumers want as little friction as possible when searching for information or
entertainment
- People now watch video, read and search for information on their phone
- We no longer go online, we live online

6. Today, it takes someone 26
hours before they report losing
their wallet, but only 68
minutes to report losing their
phone.

8. 46% of people would rather go
without a toothbrush for a week
versus their phone.

10. How to Win with Micro Moments

12. People visit mobile devices about
150x per day for a total of 162
minutes per day.

14. How can marketers
provide the best user
experience on mobile?

16. Mozilla increased pagespeed by
just 2.2 seconds and downloads
rose by 10M per year.

17. EVERY SECOND MATTERS
- Speed is one of the most visible features of website
- People expect pages to load within the first three seconds
- After five seconds, consumers are ready to leave
- Ironically, most mobile sites take six to 10 seconds to load

18. NEED FOR SPEED
- One second can increase mobile conversion rate by up to 27%.
- Even small, incremental gains can mean significant improvements in bounce
rate and conversion rate.
- There is a sweet spot in between the three- and six-second mark, but focus
on incremental speed improvements over what your site currently has.

20. Users are comparing your brand to
other companies with seamless
mobile experiences, regardless of
whether or not they are direct
competitors.

21. UX and Design
- Businesses with better mobile sites consistently perform better than those
without mobile-friendly sites
- Beautiful, intuitive designs are often easy to spot, regardless of whether or not
you have a design background

22. Where Good Design Matters Most

24. Eliminate Friction With Design
- Eliminate Steps
- Implementing one-click functionality
- Design efficient forms
- Provide alternatives for consumers to finish their transaction
- Anticipate Needs
- Put calls-to-action for primary activities in a prominent spot
- Take advantage of built-in GPS capabilities
- Use customers’ past behavior to dynamically fill in forms
- Test New Ways to Delight Customers
- Avoid drop-downs when not necessary
- Show key value propositions near the CTA buttons
- Use high-quality product images with zooming options

25. Tools

26. Analyze Page Speed
- Pagespeed Insights: To find out what is causing pages to load slowly
- Google Analytics: Provides insights into the specific pages
- WebPagetest: Dive deeper into load time and compare competitors’ websites
- Think With Google: Test My Site: Test your site’s performance on mobile

27. Additional Resources
- Think With Google
- Create A Better Mobile User Experience

28. That’s a wrap.

29. THANKS!
Contact us:
Swim Creative
digital@swimcreative.com
swimcreative.com