Bitly's CEO Mark Josephson gave a talk at Social Media Day Philly about what the Bitly team has learned from the link over the past nine years and why the link is more important today than ever before.

1. Lessons from the Link
Mark Josephson, CEO, Bitly
@markjosephson
Social Media Day 2017

3. Bitly Then
@markjosephson

4. Consumer-centric
Parallel Trends Emerged
Fragmentation
@markjosephson

5. Bitly Today
@markjosephson

6. @markjosephson
The link helps you see
across the Internet.

7. @markjosephson
EARNED OWNED PAID
SOCIAL
PUBLISHING
EMAIL
& SMS
CUSTOMER
SERVICE
CUSTOMER
ENGAGEMENT
CRM CMS WEB
ANALYTICS
DSP GOOGLE &
FACEBOOK
DMP
LINK MANAGEMENT PLATFORM

8. 25% of the World Clicks on
a Bitlink each month
300MILLION
LINKS CREATED
4BILLION
BROWSERS
9BILLION
CLICKS
39THOUSAND
DEVELOPERS
800THOUSAND
MAUs

9. Lessons from the Link
@markjosephson

10. @markjosephson
Branded links receive
34% more clicks.
BRANDING STILL MATTERS

11. bit.ly/ comca.st/
@markjosephson

12. PRIORITIZE MOBILE CX
65% of clicks
come from mobile.
@markjosephson

13. United delivers
flight delays to
customers with
Bitlinks
@markjosephson
The Bitlink
drives the user
directly to
flight details

14. Twitter users are
50% more engaged
than Facebook users.
@markjosephson
LISTEN TO YOUR CLICKS

15. 48% of clicks don’t
come from social.
THINK BEYOND YOUR SILO
@markjosephson

16. The hidden lesson
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17. @markjosephson
lnapo.li/2s9y2sB

18. @markjosephson
What is the One Thing
SM teams should
be concerned with?

19. reach
awareness
eyeballs
followers
fans
favorites
likes

20. @markjosephson
CONVERSATIONS TO CONVERSIONS

21. thank you.
@markjosephson