www.flickr.com/photos/35798967@N08/3307330817 THE GLOBAL AUTHORITY ON MOBILE MARKETING
1. What We Do 2. Mobility Planning 3. Innovation @ 5th 4. Example: Mobile Elements Ad networks & Targeting Creative & Post Click Case Study http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President
so, as an advertiser, what are the critical things you need to know about mobile?
Know your mobile Ad Networks… Direct Response (Long Tail of Publishers) Branding (Premier) High Traffic Volume Lower Traffic Volume Chart: North American Ad Network Inventory Mix (Source 5 th Finger)
so once you've chosen your networks, how does one go about targeting?
SMS Coupons/Vouchers Click to Call Branded Content Downloads SMS Alerts WAP Coupons Sales Promotion Sweepstakes Download Mobile Wallpapers Videos (Trailers, etc) E-commerce Beyond the Banner (Driving ROI)
Click to Call “ Hello, welcome to Verizon…” Call to 188-332-4307 Duration 4s
Store Locator COFFEEHOUSE LOCATOR Enter your zip-code: SUBMIT COFFEEHOUSE LOCATOR
Retail Coupons/Vouchers Check out our new summer styles. Visit your local SGH and give them the code “SGH008” to receive 10% your next purchase of $100 or more. Get the latest styles! Enter your phone number here to receive coupons and more: GO CLICK HERE
Lead Capture Your name Register for a test drive: Your Mobile # SUBMIT Thank you for your interest. We will be in touch soon.
CRM & Loyalty TY 4 signing up 4 Victoria’s Secret text messages. Reply “Y” to get up to 4 msg/month. UR now on the VS mobile list! Look for exclusive offers, event coverage & new product info. Subscribe for Victoria’s Secret Mobile Alerts Enter your phone number here: GO
Sweepstakes THX. You’ve been entered in the draw. Winner drawn on 12/31. Std msg rates apply. Win a new iPhone 3G phone!* Click Here to Enter Or text WIN to 95294 *Winner drawn on 12/31/2008 . Enter your Name and Mobile # to enter: Your Name Mobile # SUBMIT