Facebook Pages as Social CRM

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Joshua March presentation at Tempero's social media seminar.

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Facebook Pages as Social CRM

  1. 1. Facebook Pages as Social CRMTempero – 21st October 2009<br />
  2. 2. Who are we?<br />We build Facebook apps! (and other social stuff)<br />Work mainly with agencies to help deliver marketing campaigns <br />Manage (& help agencies manage) hundreds of facebook pages, with millions of fans<br />
  3. 3. We work with…<br />
  4. 4.
  5. 5. Why Facebook?<br />Over 300 million active users<br />50% log in every day<br />6 billion minutes spent on the site daily<br />More than 10 million users become fans of pages *every day*<br />
  6. 6. Facebook Pages<br />Top people pages<br />Michael Jackson, 10.3m fans<br />Obama, 6.8m fans<br />Vin Diesel, 6.1m fans<br />Top brand pages<br />Starbucks Coffee 4.5m fans<br />Coca-Cola 3.7m fans<br />Skittles 3.5m fans<br />
  7. 7. Fan pages as social CRM?<br />Built in viral growth<br />Easy for fans & brands to engage and communicate<br />Detailed demographic insight<br />
  8. 8. Built in Viral Growth<br /><ul><li> It’s easy to become a fan</li></li></ul><li>Built in Viral Growth<br /><ul><li> The chain effect!</li></li></ul><li>Engage & Communicate<br />Post content and users can engage straight from the newsfeed<br />Easy to respond and moderate<br />
  9. 9. Footballers fan pages<br />
  10. 10. Footballers fan pages<br />No marketing or media spend<br />Took over unofficial pages<br />Over 3.2m fans, so far<br />
  11. 11. Engage & Communicate<br />
  12. 12. Engage & Communicate<br />
  13. 13. Engage & Communicate<br />
  14. 14. Case Study: HedKandi Competition & Sweepstake<br />Competition to become a full time HedKandi DJ with video and media entries, voting, and a sweepstakes to win a pair of DJ decks<br />Result: 100,000 users in 4 weeks with no media spend<br />50% conversion to voting & email address collection<br />
  15. 15. Customer insights<br />Track post quality to gradually improve your fan communications using real, empirical engagement data<br />
  16. 16. Customer insights<br />
  17. 17. What’s next?<br />Facebook pages are ready and waiting to use as a social CRM solution<br />You might already have thousands of fans in unofficial pages – which you can take control of.<br />We’re pulling together our different solutions into a single tool to make it easier for brands and agencies to manage their social campaigns through Facebook – watch this space!<br />
  18. 18. Thank you!<br /> facebook.com/joshuamarch<br />twitter.com/joshuamarch<br />josh@theiplatform.com<br />Check us out at www.theiplatform.com<br />

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