Rx for agencies suffering from Direct, Digital and Social Media Confusion or Disorientation

Why Are We Still in This Business?

What Type of Agency Are We?

Top 5 Most Trafficked Sites July 2009 The Rise of Social Media Rank 2005 2009 1 2 3 4 5

Emergence of Social Media has Created a Land Grab Between Agencies & Within Marketing Departments!

Source: June 2009 Strongmail/Zoomerang Survey Which Marketing Function Owns Social Media Within Your Organization?

Marketing Executives’ Attitudes to Social Media

Marketing Executives’ Attitudes to Social Media “ How will you fund increases in your company’s Interactive/Social marketing budget?” By shifting money away from Traditional marketing: Increase budget with no change to Traditional marketing: Increase budget for both Traditional and Interactive Marketing: We have no plans to increase our Interactive Marketing budget: 60% 15% 14% 7% Source: Forrester Interactive Marketing Forecast 2009-2014

Marketing Executives’ Attitudes to Social Media “ Which of the following Traditional marketing budgets will you decrease in order to fund increased Interactive/Social marketing?” Direct Mail: Newspapers: Magazines: Television: Yellow Pages: Outdoor: Radio: Telemarketing: None of the above: Other: 40% 35% 8% 3% 28% 12% 11% 9% 7% 3% Source: Forrester Interactive Marketing Forecast 2009-2014

Marketing Executives’ Attitudes to Social Media “ In the next three years, do you think marketing effectiveness will increase, stay the same, or decrease for each of the following?” Created Social Media: Online Video: SEO: Mobile Marketing: Paid Placement in Social media: Email Marketing: Direct Mail: Television: Magazines: Telemarketing: Radio: Source: Forrester Interactive Marketing Forecast 2009-2014 Increase Stay the same Decrease 80% 60% 20% 40%

The Ultimate Combination of Search and Social Networking Social Media, Meet Search Engine Marketing

The basic idea is that, if someone in your social circle has ever commented about the topic you are searching on, That content will appear on the first page of your search results. Imagine the impact of this on marketer and agency alike!

Aided by a flurry of acquisition activity, an influx of venture capital funding and growing brand adoption in the latter half of 2009, the year ahead will see mobile continue its shift toward the marketing mainstream. eMarketer.com Mobile Marketing: The New Frontier For Agencies

In January 2009 it projected m-commerce sales would reach $544 million this year, up 57% over 2008—impressive in its own right. But in late October, ABI upped its forecast, saying sales would top $750 million in 2009, a whopping 117% annual growth rate. M-commerce’s time has arrived, and it is an easy bet that sales in 2010 will pass the $1 billion mark. Mobile Marketing: The New Frontier For Agencies

When Webtrends surveyed marketers worldwide about how to close the gap between data analysis and business action, their top answer was more knowledgeable staff. Data Analytics… Is There An Agency Out There Who Can Help Me?

At The End Of The Day… It’s All About!

This Has Created A New Era Of Person2Person Marketing!

Rx for agencies suffering from Direct, Digital and Social Media Confusion or Disorientation (www.clivemaclean.com)