21 Smart Email marketing Tactics

1,453 views

Published on

Learn the smartest tactics being used by the world’s largest brands so you can optimise every single email campaign for better returns. Presented by Skip Fidura, one of the world’s leading authorities in email marketing.

Skip Fidura is Chairman of the DMA’s Email Marketing Council and Client Services Director at dotMailer

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,453
On SlideShare
0
From Embeds
0
Number of Embeds
627
Actions
Shares
0
Downloads
45
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

21 Smart Email marketing Tactics

  1. 1. Digital Marketing Priorities 2013 Brought to you by: 21 Smart Email Tactics You Can Use Today Skip Fidura - @SkipFidura Client Services Director dotMailer Discover the smartest email marketing tactics being used by the world’s biggest brands – and start using them today. <Insert a headshot pic>
  2. 2. 2 About SmartInsights.com Actionable Marketing Advice
  3. 3. 3 60 global brands…that you can outdo
  4. 4. 4 Vote: when did you last do a major update to your email templates  Within the last 6 months  6 months to a year  1-2 years  > 2 years  Don’t know!
  5. 5. 5 60 global brands…that you can outdo  Average score: 73%  Brands were legally compliant  Calls to action were compelling  Propositions were strong But…  Emails weren’t shareable  Mobile is still an afterthought  Copywriting was mediocre  Subject lines were prescriptive Email Marketing Intelligence report www.dotmailer.co.uk/hittingthemark
  6. 6. 6 #1 Sign up 1
  7. 7. 7 #2-4 Follow up 2 4 3
  8. 8. 8 #5-6 Follow up 5 6
  9. 9. 9 #7-9 Credibility 8 7 9
  10. 10. 10 #10 Deliverability 10
  11. 11. 11 #11 Images 11
  12. 12. 12 #12 Images 12
  13. 13. 13 #13 Images 13
  14. 14. 14 Vote: Are you using animated GIFS in your emails?  Are you using animated GIFs in emails?  Yes  No
  15. 15. 15 #14 Images 14
  16. 16. 16 ALT text
  17. 17. 17 #15 Rendering 15
  18. 18. 18 #16 Link to web version 16
  19. 19. 19 #17-19 Personalisation 17 18 19
  20. 20. 20 #20 Personalisation 20
  21. 21. 21 #21 The offer 21
  22. 22. 22 Calls to action
  23. 23. 23 Calls to action 22
  24. 24. 24 #23 Mobile 23
  25. 25. 25 Vote: Mobile – still an afterthought?  Are you using a responsive email template for your email marketing? – please choose one of…  Some emails  All emails  None of my emails are responsive  What’s responsive?!  I’m not sending emails!
  26. 26. 26 #24 Mobile 24
  27. 27. 27 #24 Mobile 24
  28. 28. 28 #25 Mobile 25
  29. 29. 29 #26 Landing page 26
  30. 30. 30 Unsubscribe Privacy “You cannot transmit, or instigate the transmission of, any marketing by electronic mail (whether solicited or unsolicited) to any subscriber (whether corporate or individual) where: you have not provided a valid address to which the recipient can send an opt-out request” CAN-SPAM A visible and operable unsubscribe mechanism is present in all emails
  31. 31. 31 #27 Unsubscribe 27
  32. 32. 32 Subject lines
  33. 33. 33 Vote: Language  Which word cloud do you think came from the UK brands?  Right  Left
  34. 34. 34 Subject lines: language
  35. 35. 35 More Email inspiration  Email Marketing Intelligence report  www.dotmailer.co.uk/hittingthemark  Smart Insights free email marketing hub page  www.smartinsights.com/email-marketing

×