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Insert text for Title Here Social Marketing Why brands will be the biggest beneficiaries of social media and how you can participate Michael Lazerow CEO, Buddy Media [email_address]
[object Object],[object Object],SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
[object Object]
[object Object],[object Object]
[object Object]
 
[object Object],[object Object]
Too much noise!
Not scalable!
Not tied to results, yet!
The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY  AD DOLLAR
The Wild Social West BRANDS THE ALMIGHTY  CONSUMER!
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
OLD: SHOUT!
Last 50 years
[object Object],[object Object],[object Object]
[object Object],[object Object]
The intense adoption of, commitment to and interaction with a brand within a social network.  ,[object Object]
NEW: LISTEN
Next 50 years SOURCE: Derived from Gartner Research
What do these brands have in common?
[object Object],They all are investing heavily in apps The app will replace the banner as the dominant ad format!
[object Object],[object Object],[object Object],What are apps?
[object Object],[object Object],[object Object],[object Object],[object Object]
Ad applications
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Social branded applications
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],App results are promising SOURCE:  BUDDY MEDIA BUDDY BRAIN
[object Object],[object Object],[object Object],[object Object],[object Object],Branded ad apps are ads, not top apps!
Branded apps are ads, not top apps! VS.
How do you get started? Make goals.  Track results. Think big.  Start small. Go fast.  Iterate. Iterate. Socialize  everything.
THE END Questions anyone?
[object Object],Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com

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