Anyone can pull out a credit card and buy advertising space on Facebook, but truly innovative marketers know how to effectively leverage their social media accounts. Marketing mavens engage and entertain the average consumer while promoting the company’s brand. Mimic how the following companies use social media to build relationships with clients and customers.

1. Companies Remixing Social Media Marketing
Anyone can pull out a credit card and buy advertising space on Facebook, but
truly innovative marketers know how to effectively leverage their social
media accounts. Marketing mavens engage and entertain the average
consumer while promoting the company’s brand. Mimic how the following
companies use social media to build relationships with clients and customers.
1. Kellogg
According to Business Insider, Kellogg uses social media platforms to talk
with their customers, ask for new ideas and research old concepts. As a result
of one Twitter comment, the company even created a new cereal called
“Totes Amazeballs”. Stunts like these make consumers feel like they are truly
part of the “family”, and the more consumers feel like this, the more they
spend.
2. State Farm
State Farm has recently made a huge push in the social media realm,
according to BrandeMix Blog. On Facebook, the insurer has a dedicated

2. career page where job seekers both inside and outside the insurance industry
can access useful information on finding jobs. Followers can also read
supportive and humorous stories from fellow job seekers. The company has
dedicated YouTube, Twitter and Flickr pages. By sharing useful content,
State Farm engages consumers in entertaining ways while depicting the
State Farm brand in a benevolent light.
3. Dell
Dell has taken incredible steps to ensure its employees know how to engage
with its clients over social media platforms. Rather than just training their
employees to answer phones or respond to emails properly, Dell shows them
how to handle complaints and compliments artfully over social networking
platforms.
4. Capital One
Involving consumers is the most critical aspect of an effective social media
campaign, and Capital One involves consumers through the company’s
sponsorship of the Social Madness Campaign. According to PR NewsWire,
this challenge measures the social media marketing efforts of various sized
companies in a tournament style challenge. By sponsoring the challenge,
Capital One paints itself as a master in the field.
5. Netflix
When a power outage caused many Netflix customers to lose access to their
online streaming capabilities, the company knew it had to act quickly. Rather
than calling in extra staff members to field calls from angry customers, the
Netflix staff decided to reach as many people as it could over the social
networks. Netflix posted detailed information about how to reconnect to

3. Netflix over their Twitter account. According to Computerworld, the result
was fewer phone calls and happier customers.
6. AT&T
With almost 13 billion social media impressions per year, AT&T does three
times more social media advertising than any other company in the nation,
according to HashTag.org. Just three years ago, the company was hit
negatively by social media. Any time someone was annoyed by a late
technician or a long hold time, they headed to Twitter or Facebook to
complain.
Instead of hiding, AT&T decided to be proactive by launching a massive social
media campaign. The telecommunications company has 11 Twitter accounts,
six Facebook pages and three YouTube channels, as well as several blogs and
a Google+ profile. By flooding the networks with positive information about
their brand, they have made more noise than the complaints ever could.
(Photo: commons.wikimedia.org)
source : http://www.socialappshq.com/blog/2013/10/03/6-companies-remixing-
social-media-marketing/
http://www.socialappshq.com/