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SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
SELECTING& IMPLEMENTINGSOCIALMEDIA STRATEGIES
Start
prevailpr.com
SOCIAL MEDIA AGENCY
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
prevailpr.com
INTRODUCTION
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
 The concept of social media has
been around for ages – even
cavemen posted on each other’s
walls
 The internet just scaled this to a
whole new level with more than 1.5
billion people on social networks
increasing by more than half a million
a day
Even a Cavemen Can Do it?
Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
The Paradigm Shift
Technology Shifting
Change the communication Channels
Phone Smartphone
Mail eMail
News eNews
Socialize Social.net
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
$4.26 billion marketing dollars were spent on social media in 2011
Don’t Be Left Behind
Source: Digital Buzz Blog
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
800Million Number of active users on Facebook
200Million New Facebook accounts in 2011
56%
30%
34% Marketers who generated leads using Twitter
33%
Why the Urgency…
Customers more likely to recommend a brand once fan on FB
B2B marketers spending yearly $1m+ on social media
Marketers that say FB is critical/ important to their business
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Revenue Potential
If your business is not leveraging social media marketing,
your business is not maximizing its revenues
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
It’s Viral
Social media is word-of-mouth on
steroids
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
prevailpr.com
ABOUT US
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
We are a social media consulting firm that creates campaigns for
businesses via various channels to ensure effectiveness and
revenue generation.
We have built our company around our clients by taking the time
to personalize their social media campaigns to fit their needs. We
are a full-service firm offering Facebook, Twitter, YouTube and
other social media outlets to ensure your business maximizes its
reach via multiple channels.
Who We Are
Consulting
Customization
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
prevailpr.com
CUSTOMIZED STRATEGY
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Will Normal Ads Die?
Some leading business publications believe normal
advertising may eventually die but in reality social media is
just a very powerful addition to current marketing channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Social Media is Free
The media space is considerably cheaper but immense competition requires
effective content and ongoing customer interactions that involve time and
financial investments
Time
Investment
Effective Social Media
Financial
Investment
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Initial Planning
It is essential to establish a vision for your social media marketing strategy
and determine desired outcomes in order to create an effective campaign
and choose the correct outlets
Channels
Customer
Service
Revenues
What will you use
social media for?
Will it be just another
marketing channel?
Will you use it for real-
time customer
service?
Will the goal strictly be
to directly generate
revenues?
Uses
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
The Focus of the Strategy
Focus on the people and not the technology. The technology is not what
drives revenues; however, having a consultant who can create connections
and manage an effective campaign to reach the customers does.
Build conversations instead of focusing on campaigns. By interacting with
customers and building long-term relationships you will be able to build trust
and connection with them, which will eventually convert into higher and
more consistent revenues.
In order to have a successful strategy, it is important to not lose focus and aim to create a long-term social media
strategy. If your strategy adds real value to the lives of customers then you will retain them.
People
Engagement
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Dominate the Competition
Beat your competitors and dominate the market by reaching
your customers via at least 3 to 4 social media channels
Twitter YouTube Pinterest
Most businesses have
none of the above
Some use a maximum
of 1 or 2 channels
Rarely are tactics
such as SEO videos
implemented
This new hot social
media channel results in
optimal results
Facebook
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Promote Social Media
 Table-tops on-site at your
business promoting your
social media
 Discounts for customers
who become fans on
Facebook or Twitter followers
 The Ultimate Method is to
sign up customers via social
media integrated mobile
landing pages in exchange
for automatic discount codes
delivered directly to their
phone
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Implementation & Optimization
Implement methods on-
site to drive customers to
your social media content
and convert them into
subscribers and
contributors
Monitor your return on
investment via various
key performance
indicators:
1. Sales/revenues
2. Number of referrals
3. Total marketing costs
Use analytical tools to
reassess your social
media campaign and
implement new strategies
in order to improve your
return on investment
Measure OptimizeImplement
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
prevailpr.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
700Billion Minutes a month spent on Facebook
20Million Applications installed per day
48% Young people who get their news via FB
250Million
93% Adult US internet users on FB
1 in 8 Online minutes spent on FB
Facebook Facts
People interacting with FB per month from outside the site
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
48% 18-34 year olds check FB when they wake up
28% 18-34 year olds check FB before even getting out of bed
30%+ Percent of user base that is 35+
18-24
74% Year-on-year growth of the core segment
98% 18-24 year olds accessing social accounts monthly
What’s Your Market?
Age of the core segment
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
54 Average number of likes per post on a brand’s FB page
50%+ Businesses that agree FB is beneficial for them
41%
67%
47%
53%
Facebook & Your Business
B2C companies using FB that acquired a customer via FB
B2B companies using FB that acquired a customer via FB
% that social networkers are more likely to be heavy fashion spenders
% of social networkers that follow a brand
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
The Benefits
The benefits of a targeted and effective
campaign are many and reach far beyond
direct revenue generation
Posts build awareness
Comments increase hype
Likes build credibility
Fan Page following
Shared events
Improved Google ranking
Market offers/coupons
Integrate with mobile
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Facebook Fan Page
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Facebook Fan Page
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Facebook Fan Page
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Next Steps
1. Create a Facebook branding strategy
2. Build a targeted profile
3. Build a consistent follower base via a fan page
4. Create relationships with your customers
5. Convert customers via specials/discounts
6. Integrate FB on your mobile landing page
7. Mange the campaign over the long-term
How to Build Your Strategy
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
prevailpr.com
CUSTOMIZED OFFER
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Facebook Offer
Our Special Offer
• Meet for a personalized Facebook
strategy session
• Work with your business to develop
customized and targeted Facebook
campaigns including a fan page
• Continue with ongoing
management for long-term success
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Landing Page
Bonus Offer
• Meet for a personalized strategy
session on integrating social media
with mobile marketing
• Create your landing page integrating
Facebook
$300 one-time fee
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Other special Offers
 Twitter, YouTube, Pinterest,
Google+, LinkedIn, and more
 Mobile marketing campaigns
 SEO services
 Reputation management
 Web development
 And more…
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Connect with Us
@prevailpr
PrevailPR
San Luis Obispo, CA 93401
(805) 456-8636
info@prevailpr.com
prevailpr.com
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
334/2/2015
THANK YOU 
We look forward to working with you on your
social media strategy

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Facebook Social Media Presentation

  • 1. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES SELECTING& IMPLEMENTINGSOCIALMEDIA STRATEGIES Start prevailpr.com SOCIAL MEDIA AGENCY
  • 2. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES prevailpr.com INTRODUCTION
  • 3. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES  The concept of social media has been around for ages – even cavemen posted on each other’s walls  The internet just scaled this to a whole new level with more than 1.5 billion people on social networks increasing by more than half a million a day Even a Cavemen Can Do it? Icon by fasticon.com; Statistics Source: Top Social Networks Around the World
  • 4. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES The Paradigm Shift Technology Shifting Change the communication Channels Phone Smartphone Mail eMail News eNews Socialize Social.net
  • 5. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES $4.26 billion marketing dollars were spent on social media in 2011 Don’t Be Left Behind Source: Digital Buzz Blog
  • 6. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 800Million Number of active users on Facebook 200Million New Facebook accounts in 2011 56% 30% 34% Marketers who generated leads using Twitter 33% Why the Urgency… Customers more likely to recommend a brand once fan on FB B2B marketers spending yearly $1m+ on social media Marketers that say FB is critical/ important to their business
  • 7. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Revenue Potential If your business is not leveraging social media marketing, your business is not maximizing its revenues
  • 8. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES It’s Viral Social media is word-of-mouth on steroids
  • 9. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES prevailpr.com ABOUT US
  • 10. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES We are a social media consulting firm that creates campaigns for businesses via various channels to ensure effectiveness and revenue generation. We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels. Who We Are Consulting Customization
  • 11. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES prevailpr.com CUSTOMIZED STRATEGY
  • 12. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Will Normal Ads Die? Some leading business publications believe normal advertising may eventually die but in reality social media is just a very powerful addition to current marketing channels
  • 13. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Social Media is Free The media space is considerably cheaper but immense competition requires effective content and ongoing customer interactions that involve time and financial investments Time Investment Effective Social Media Financial Investment
  • 14. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Initial Planning It is essential to establish a vision for your social media marketing strategy and determine desired outcomes in order to create an effective campaign and choose the correct outlets Channels Customer Service Revenues What will you use social media for? Will it be just another marketing channel? Will you use it for real- time customer service? Will the goal strictly be to directly generate revenues? Uses
  • 15. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES The Focus of the Strategy Focus on the people and not the technology. The technology is not what drives revenues; however, having a consultant who can create connections and manage an effective campaign to reach the customers does. Build conversations instead of focusing on campaigns. By interacting with customers and building long-term relationships you will be able to build trust and connection with them, which will eventually convert into higher and more consistent revenues. In order to have a successful strategy, it is important to not lose focus and aim to create a long-term social media strategy. If your strategy adds real value to the lives of customers then you will retain them. People Engagement
  • 16. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Dominate the Competition Beat your competitors and dominate the market by reaching your customers via at least 3 to 4 social media channels Twitter YouTube Pinterest Most businesses have none of the above Some use a maximum of 1 or 2 channels Rarely are tactics such as SEO videos implemented This new hot social media channel results in optimal results Facebook
  • 17. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Promote Social Media  Table-tops on-site at your business promoting your social media  Discounts for customers who become fans on Facebook or Twitter followers  The Ultimate Method is to sign up customers via social media integrated mobile landing pages in exchange for automatic discount codes delivered directly to their phone
  • 18. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Implementation & Optimization Implement methods on- site to drive customers to your social media content and convert them into subscribers and contributors Monitor your return on investment via various key performance indicators: 1. Sales/revenues 2. Number of referrals 3. Total marketing costs Use analytical tools to reassess your social media campaign and implement new strategies in order to improve your return on investment Measure OptimizeImplement
  • 19. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES prevailpr.com
  • 20. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 700Billion Minutes a month spent on Facebook 20Million Applications installed per day 48% Young people who get their news via FB 250Million 93% Adult US internet users on FB 1 in 8 Online minutes spent on FB Facebook Facts People interacting with FB per month from outside the site
  • 21. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 48% 18-34 year olds check FB when they wake up 28% 18-34 year olds check FB before even getting out of bed 30%+ Percent of user base that is 35+ 18-24 74% Year-on-year growth of the core segment 98% 18-24 year olds accessing social accounts monthly What’s Your Market? Age of the core segment
  • 22. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 54 Average number of likes per post on a brand’s FB page 50%+ Businesses that agree FB is beneficial for them 41% 67% 47% 53% Facebook & Your Business B2C companies using FB that acquired a customer via FB B2B companies using FB that acquired a customer via FB % that social networkers are more likely to be heavy fashion spenders % of social networkers that follow a brand
  • 23. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES The Benefits The benefits of a targeted and effective campaign are many and reach far beyond direct revenue generation Posts build awareness Comments increase hype Likes build credibility Fan Page following Shared events Improved Google ranking Market offers/coupons Integrate with mobile
  • 24. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Example Facebook Fan Page
  • 25. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Example Facebook Fan Page
  • 26. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Example Facebook Fan Page
  • 27. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Next Steps 1. Create a Facebook branding strategy 2. Build a targeted profile 3. Build a consistent follower base via a fan page 4. Create relationships with your customers 5. Convert customers via specials/discounts 6. Integrate FB on your mobile landing page 7. Mange the campaign over the long-term How to Build Your Strategy
  • 28. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES prevailpr.com CUSTOMIZED OFFER
  • 29. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Facebook Offer Our Special Offer • Meet for a personalized Facebook strategy session • Work with your business to develop customized and targeted Facebook campaigns including a fan page • Continue with ongoing management for long-term success
  • 30. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Landing Page Bonus Offer • Meet for a personalized strategy session on integrating social media with mobile marketing • Create your landing page integrating Facebook $300 one-time fee
  • 31. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Other special Offers  Twitter, YouTube, Pinterest, Google+, LinkedIn, and more  Mobile marketing campaigns  SEO services  Reputation management  Web development  And more…
  • 32. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES Connect with Us @prevailpr PrevailPR San Luis Obispo, CA 93401 (805) 456-8636 info@prevailpr.com prevailpr.com
  • 33. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES 334/2/2015 THANK YOU  We look forward to working with you on your social media strategy

Editor's Notes

  1. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  2. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  3. -------------------------- Social Media Today Technology change everything also the way we communicate. Explain the Social media and people in using technology, previously and today This Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.html iPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.html eMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.html News icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.html eNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.html iMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.html Socialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.html Social.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
  4. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  5. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  6. -------------------------- Company Information Slide This Slide use “About Us” Layout on Master Slide View. Slide tittles is editable, you can change text, color or rotate easily. Fill your company information in the text area an replace the lorem ipsum feed. -------------------------- Navigation Button Navigation Button help you to move slide to next or previous slides The Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide -------------------------- Insert and Edit Footer If you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc) -------------------------- Animations Most of animation using “peek in” effect.
  7. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  8. -------------------------- Social Media Effects Social media is communication tools that can effect people trends. This Slide use “Social Media Effects” Layout on Master Slide View -------------------------- Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  9. -------------------------- How do we works This is the slide explain how your social media campaign process. Put your key point in the circles, you can easily change the colors and replace the text content. This Slide use “How do we works” Layout on Master Slide View
  10. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  11. -------------------------- How do we works This is the slide explain how your social media campaign process. Put your key point in the circles, you can easily change the colors and replace the text content. This Slide use “How do we works” Layout on Master Slide View
  12. -------------------------- Comparisons Social Media websites are unique, comparison can show how each social media works on. This Slide use “Comparisons” Layout on Master Slide View -------------------------- Animation I’m using ‘Checkerboard’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  13. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  14. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  15. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  16. -------------------------- Fun Facts Social media trends are growing, annually increased the number you can add current data on this slide. This Slide use “Fun Facts” Layout on Master Slide View -------------------------- Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  17. -------------------------- Services Slide This is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View. Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file. -------------------------- Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  18. -------------------------- Strategies Building communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign. This Slide use “Comparisons” Layout on Master Slide View -------------------------- Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  19. Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name. -------------------------- Let’s start editing file…  HOW TO (also available in documentation file): Changing the background image: Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’ Insert Background image in the first page of Slide master> Right Click > Send to Back (Note: All elements images are inside ‘images’ folder) Insert a Logo: For better logo quality and avoid the white block, logo should be in *.png format Click the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide. Or you can insert logo in preferred slide by go to insert menu > picture > select logo. Implement Layout Template into a slide: Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable Template Insert and Edit Date Go to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide. -------------------------- Animated Image or Text Click the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window. -------------------------- Slide Transition All slide using ‘Fade Smoothly’ Transition -------------------------- Title Slide This Slide use “Title Slide” on Master Slide View. The background images can be found in “images” folder named “background.jpg” “Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd” You can add elements or icons in “images” folder Tittle Text: You can modify it, change color, rotate, etc. button_star.jpg” -------------------------- Social Media Icons: http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
  20. -------------------------- Testimonials You can add what people said about your service on this slide. This slide use “Testimonials” Layout on Master Slide View. -------------------------- Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  21. -------------------------- Testimonials You can add what people said about your service on this slide. This slide use “Testimonials” Layout on Master Slide View. -------------------------- Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
  22. -------------------------- Measurements Communcation on Social Media Today, equipped with measurement technology, to see how the communication impact. This Slide use “Measurement” Layout on Master Slide View -------------------------- Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  23. -------------------------- Connected Slide This slide use “Connected” Layout on Master Slide View. Put your contact information here. The icons can be found in “images” folder.
  24. -------------------------- Closing Slide Put the closing statement here. This Slide use “Section Heade” Layout on Master Slide View.