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Lessons From The Link
Mark Josephson, CEO of Bitly, discussed key insights from social media trends during Social Media Day 2017, highlighting the significance of consumer-centric approaches and the importance of branding. Key points include that branded links receive 34% more clicks, and that mobile is crucial as 65% of clicks come from mobile devices. He emphasized the need for social media teams to focus on engaging users beyond traditional metrics of reach and awareness.
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Lessons From The Link
- 1. Lessons from theLink Mark Josephson, CEO, Bitly @markjosephson Social Media Day 2017
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- 6. @markjosephson The link helpsyou see across the Internet.
- 7. @markjosephson EARNED OWNED PAID SOCIAL PUBLISHING EMAIL &SMS CUSTOMER SERVICE CUSTOMER ENGAGEMENT CRM CMS WEB ANALYTICS DSP GOOGLE & FACEBOOK DMP LINK MANAGEMENT PLATFORM
- 8. 25% of theWorld Clicks on a Bitlink each month 300MILLION LINKS CREATED 4BILLION BROWSERS 9BILLION CLICKS 39THOUSAND DEVELOPERS 800THOUSAND MAUs
- 9. Lessons from theLink @markjosephson
- 10. @markjosephson Branded links receive 34%more clicks. BRANDING STILL MATTERS
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- 12. PRIORITIZE MOBILE CX 65%of clicks come from mobile. @markjosephson
- 13. United delivers flight delaysto customers with Bitlinks @markjosephson The Bitlink drives the user directly to flight details
- 14. Twitter users are 50%more engaged than Facebook users. @markjosephson LISTEN TO YOUR CLICKS
- 15. 48% of clicksdon’t come from social. THINK BEYOND YOUR SILO @markjosephson
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- 18. @markjosephson What is theOne Thing SM teams should be concerned with?
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