Proving that $1M in revenue doesn't always translate to 1M followers, The Social CEO Report shares the surprising social habits of Fortune 500 CEOs. See which Fortune 500 CEOs are the most social media savvy?
Sponsored by Domo. The Fortune
500 CEOs most active on social media are all newcomers. IT’S 2016 ARE CEOS FINALLY GOING SOCIAL?ARE CEOS FINALLY GOING SOCIAL?ARE CEOS FINALLY GOING SOCIAL?
HELLO WORLD! EXECUTIVE SUMMARYEXECUTIVE SUMMARY
EVERY SINGLE CEO ON THE FORTUNE 500® LIST EVERY SINGLE CEO ON THE FORTUNE 500® LIST to determine whether CEOs are catching the social wave—or still watching from the shore. We analyzed the social proﬁles of to determine whether CEOs are catching the social wave—or still watching from the shore. on six popular social networks (Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube) Sponsored by Domo.
NO SOCIAL MEDIA PRESENCE AT
ALL NO SOCIAL MEDIA PRESENCE AT ALL of Fortune 500 CEOs have —that’s an improvement from the of CEOs with no social presence in 2014 61%61%61% 68%68% Sponsored by Domo.
NO SINGLE F500 CEO SIX
MAJOR SOCIAL PLATFORMS NO SINGLE F500 CEO is active on all SIX MAJOR SOCIAL PLATFORMS Sponsored by Domo.
Although not active on their
own accounts, 41%41% WERE FEATURED ON THEIR COMPANY’S YOUTUBE CHANNELS WERE FEATURED ON THEIR COMPANY’S YOUTUBE CHANNELS OF ALL F500 CEOS OF ALL F500 CEOS Sponsored by Domo.
FORTUNE 500 SOCIAL CEO MOVERS
& SHAKERS FORTUNE 500 SOCIAL CEO MOVERS & SHAKERS MARC BENIOFF, salesforce.com R. ADAM NORWITT, Amphenol DARA KHOSROWSHAHIHI, Expedia RICHARD NOLL, HanesBrands REED HASTINGS, Netﬂix COMPANIES NEW TO THE 2015 F500 LIST WITH CEOS USING SOCIAL MEDIA: MATTHEW LEVATICH, Harley Davidson CRAIG MENEAR, Home Depot ROBIN HAYES, JetBlue Airways JOHN CAHILL, Kraft Foods STEVE EASTERBROOK, McDonalds STUART PARKER, United Services Automobile OMAR ASALI, HRG Group STEFANO PESSINA, Walgreens BENNO DORER, Clorox TODD VASOS, Dollar General SAFRA A. CATZ, Oracle F500 COMPANIES WITH NEW CEOS AS OF 2015: Sponsored by Domo.
TWITTER - TOP ENGAGERSTWITTER -
TOP ENGAGERS WARREN BUFFET JACK SALZWEDEL DARREN HUSTON Berkshire Hathaway MOST RETWEETS American Family Insurance MOST ENGAGED The Priceline Group MOST SHARES Netﬂix M OST TIME ON TWITT ER WARREN BUFFET JACK SALZWEDEL DARREN HUSTON REED HASTINGSREED HASTINGS Sponsored by Domo.
TWITTER – ALL-STARSTWITTER – ALL-STARS
WARREN BUFFET TIM COOK Berkshire Hathaway M OST FOLLOWERS F ASTEST-GROWIN G FOLLOWING F ASTEST-SHRINKIN G FOLLOWING Apple WARREN BUFFET TIM COOK MEG WHITMAN Hewlett-Packard MEG WHITMAN Sponsored by Domo.
FACEBOOKFACEBOOK is the undisputed king
of Facebook with 33,214,120 FOLLOWERS33,214,120 FOLLOWERS MARK ZUCKERBERGMARK ZUCKERBERG OF F500 CEOs HAVE FEWER THAN 100 FRIENDS ON FACEBOOK21%21% OF F500 CEOs HAVE FEWER THAN 100 FRIENDS ON FACEBOOK Sponsored by Domo.
LINKEDINLINKEDIN OF THOSE INFLUENCERS1414 who
are on only one social network are using LinkedIn. have active LinkedIn accounts, 70%70%OF F500 CEOS OF F500 CEOS 32%32%OF F500 CEOS OF F500 CEOS JOINED THE NETWORK IN THE PAST YEAR JOINED THE NETWORK IN THE PAST YEAR UP ALMOST 7% FROM 2014UP ALMOST 7% FROM 2014 Sponsored by Domo.
INSTAGRAMINSTAGRAM Live Nation CEO remains
the only F500 CEO using the as a marketing tactic. ONLY OF F500 CEOS HAVE INSTAGRAM ACCOUNTS 2.6%2.6% PHOTO-DRIVEN PLATFORM MICHAEL RAPINOMICHAEL RAPINO PHOTO-DRIVEN PLATFORM Sponsored by Domo.
YOUTUBE Google Just two F500
CEOs operate persona YouTube accounts. OF ALL F500 CEOS ARE FEATURED41%41% IN A YOUTUBE VIDEO FOR THEIR COMPANY LARRY PAGE, MARK ZUCKERBERG, YOUTUBE LARRY PAGE, MARK ZUCKERBERG, Facebook Sponsored by Domo.
YEAR OVER YEAR ANALYSISYEAR OVER
YEAR ANALYSIS 2012 2013 2014 2015 5042 28 19 2012 2013 2014 2015 57 423538 2012 2013 2014 2015 161 128 139 129 2012 2013 2014 2015 17 854 HOW MANY CEOS ARE ON EACH PLATFORM The 2015 Social CEO Report is the fourth of its kind, and we’ve seen moderate growth in social media adoption over the years. Sponsored by Domo.
WHY IT PAYS TO BE
A SOCIAL CEO.WHY IT PAYS TO BE A SOCIAL CEO. Connect with current and potential customers on a more personal level. Better understand customer through direct engagement & social listening. Show the personal, human side of the company and the CEO. Garner signiﬁcant customer loyalty. Be transparent. Visibility lends to credibility. Attract and recruit top talent to work for your company. Meet customers where they live—increasingly on social media. Sponsored by Domo.