1. BERNARD CAMPBELL
1180 Kennesaw Springs Drive NW, Kennesaw, GA 30144
Home: 678-332-6258 - bernardcampbell525@gmail.com
PROFESSIONAL SUMMARY
Dedicated District Manager with more than 16 years in retail management. Well-versed in
directing personnel, creating effective merchandising projects and using sales strategies
and product knowledge training to boost store sales.
SKILLS
Excellent customer service skills Strategic thinker
POS systems Store displays
Personnel development Staff training and development
Customer relations Customer-oriented
Goal-oriented Merchandising
WORK HISTORY
01/2012 to 07/2016District Manager
Sports Authority – Atlanta, GA
During tenure, oversaw 9-13 stores ranging from $2million-$9 million in sales, with
district's overall volume ranging from $47 million - $60 million, which included over
300 associates.
Cultivated and grew a strong team through district succession planning for each
associate level to help develop each associate. This was to ensure we were creating
an exceptional sales and service culture district wide.
Led the district to be top two in company's metrics for two years in a row, including
but not limited to customer loyalty, customer service and experience, in store
ordering, and extended coverage plans.
By creating a sales culture around key add-on products (SofSole), increased district
revenue by a quarter of a million dollars in one year, which then became a regional
go-forward program.
Identified key market items for product categories and communicated directly with
allocators and buyers to ensure that products not previously allocated were shipped
to stores. This not only built customer following by having needed items, but
increased store profits.
Identified key items specific within the market and worked hand in hand with buyers
and allocators to get correct quantities to stores during peak of the season.
Worked with the corporate, regional and community marketing groups to establish an
elite sponsorship that included brand recognition through additional in-store sales
and an offsite sales event for the Peachtree Road Race Expo, the world's largest 10k
running event.
Successfully oversaw execution of store opening and full scale store remodel with
newly implemented company layout.
07/2010 to 01/2012Store Manager
Sports Authority – Sunrise, FL
Increased store revenue from $18 million to $23 million, which became the number
one volume store in the company, in less than 18 months.
Executed one of biggest remodel's in company at this location.
Ensured availability of merchandise throughout the store by well kept line of
communication with corporate buyers.
Worked with District Manager and interacted with buyers on bi-weekly basis to
have correct product assortment and sku quantities in store to help grow core
categories, i.e. footwear and apparel.
Managed staff of over 100 sales associates, 8 team leaders and 2 assistant managers.

2. Maximized sales and profitability through consistent coaching, training, and the
certification of associates in key departments, which was inclusive to product
knowledge and selling techniques.
01/2004 to 07/2010Store Manager
Sports Authority – Atlanta, GA
Maintained store staff by recruiting, selecting, and training employees as well as
setting daily goals and coaching to give in the moment feedback.
Opened Conyers, GA location in 2006, which was the first new store opening in
Atlanta market in over 4 years. Worked directly with buyers and planners to ensure
all products received and merchandised throughout store to new store standards.
Led the district and company in key metrics throughout store manager role in district,
in multiple locations.
At time of Buckhead location remodel, 2005, was store manager at this location and
was able to give feedback on what to implement directly to CEO of company and how
to make remodels more effective from all aspects of the associate as well as the
customer.
At all locations, built the store staff and management to a higher level of training to
drive selling culture.
Consistently promoted over the years to various locations, such as Fayetteville,
Buckhead, Perimeter, Conyers, and Alpharetta, to not only correct store brand
standards, but also to build team morale and get staff to achieve their own personal
level of success within the company.
As a store manager, has hired and promoted multiple associates and managers to
become leaders in the business.
Received numerous awards for sales and service achievements over the years.
01/2002 to 01/2004 Co-Manager
Sports Authority – Atlanta, GA
During position, worked in multiple locations. Was in charge of Town Center
location remodel, Perimeter store opening, and was also utilized to help repair lower
performing stores in sales and standards.
Interviewed job candidates and made staffing decisions.
Assigned employees to specific duties to best meet the needs of the store.
Examined merchandise to verify that it was correctly priced and displayed.
01/2002 to 01/2004Department Manager
Sports Authority – Atlanta, GA
Learned and mastered all areas of the store, including hardlines, sofltines, and
receiving.
Improved overall department standards in sales by working one on one with team
members.
Trained associates on add-on and sales techniques and product knowledge.
01/1999 to 01/2000Footwear Associate
Sports Authority – Atlanta, GA
Introduced add-on selling techniques to drive sales with high margin items in the
footwear department.
Promoted from associate to manager in less than 12 months.
EDUCATION