Albert Bandura was a Canadian-American psychologist born in 1925 who is renowned for his social learning theory and research on observational learning and aggression. His work at Stanford University in the 1960s and 1970s involved conducting studies demonstrating that children learn social behaviors and aggression through observation and modeling, without direct reinforcement. Bandura's social learning theory proposes that people learn through observation via attention, retention, reproduction, and motivation processes. He received a Gold Medal Award for his influential contributions to the field of psychology.

2. By
II MBA HR,s
C.Anitha
B.Gayathirri
C.Vanasundari
J. Sangeetha

3. Albert
Bandura
Born on December 4, 1925
Canada
Graduated in 1949 from the
University of British
Columbia.
•At Stanford, He began
field studies on social
learning of aggression
particularly considering the
role of modelling.
•Received a Gold medal
Award for Life
Achievement in the science
of Psychology in 2006.

4. Meaning
Learn by observing
o what happens to other people and
o just by being told about something,
o as well as by direct experience.

5. 4 process
Attention
Retention
Reproduction
Motivation/Reinforcement

6. Attention Process
People learn from a model.

7. The individual remembers the models action

8. The individual perform the modeled
activities

9. Reinforcement Process
Individuals are motivated to display the
modeled action.