This Presentation is about Four Goals In Culture Studies

1. Name : Asari Bhavyang .M
Roll no :-3
Enrollment No:-3069206420200002
Course:-M.A (English)Sem3
Subject:-Cultural Studies
Topic:-Four Goals in Cultural Studies
Teacher Name :- Dilip Barad sir
Batch :- 2021-2023
Email :- asaribhavyang7874@gmail.com
Department:- Department of English

2. Cultural studies :-
Cultural studies’ is a familiar presence in intellectual discourse today,
but there is little agreement about what it stands for. As John Hartley
recently observed, the field is riven by fundamental disagreements
about what cultural studies is for, in whose interests it is done, what
theories, methods and objects of study are proper to it, and where to
set its limits.(Hartley, 2003: p. 1)
By Ang, Ien. "Cultural Studies."

3. ● Such admissions of dissensus and uncertainty are typical of
cultural studies. Indeed, boundary disputes are cultural
studies. One could sum up the cultural studies ‘method’ as
the socially constructed boundaries.
● Critical theories and political
theories in contrast are
macroscopic cultural theories,
which are less concerned about
developing detailed explanation
of how individuals are influenced
by media but are rather more
concerned about how the social
order as a whole is affected.

4. ● The rise of the cultural agenda seems to be related to five
such processes, each of which feeds cultural questioning in
different ways.
1. The development of capitalist modernity
2. The construction of nations and national-popular movements
3. The ‘cross-cultural’ encounters
4. The growth of specialized forms of cultural production
5. Elaboration of these ‘media’ on a global scale
Historical Contexts of the Culture Agenda :-

5. Culture studies approaches generally share four goals.
● First, culture studies transcend the confines of a
particular discipline such as literary criticism or
history.
● Second, cultural studies is politically engaged.
● Third, culture study denies the separation of
“high” and “low” or elite and popular culture.
● Finally, culture studies analyzes not only the
cultural work, but also the means of production.

6. First goal of culture studies:-
● “Cultural studies transcend the confine of a particular
discipline such as literary criticism or history.
“practiced in such journal as critical inquiry ,
representations, and boundary , cultural studies
involves the cultural phenomenon of a text .
Example :-
Italian opera, a Latino telenovela, the architectural styles
of prisons, body piercing and drawing conclusion about
the change in textual phenomena over time.

7. ● In their introduction to cultural studies , editors Lawrence
grossberg,cary nelson , and Paula trencher emphasize that the
intellectual promise of cultural studies lies in the attempts to “
cut across diverse social and political interests and address
many of the struggles within the current scene.”
● Henry Giroux and others write in their Dalhousie review
manifesto that cultural studies practitioners are “resisting
intellectuals” who see what they do as “an emancipator
project.” Because it erodes the traditional disciplinary divisions
in most institutions of higher education.

8. Second goals:- Cultural Studies is politically engaged:
● The cultural critics see themselves as “Oppositional” not
only within their own discipliner but to many of the power
structures of society at large.
● The cultural critics question inequalities within power
structures and try to find out the models for restructuring
relationships among the dominant and “minority” of
“Subaltern” discourses.

9. Cultural studies deny the separation of “high” and
“law” or elite and popular culture :-
● You might hear someone remarks at the art museum “I came here
to get a little culture”. Being a “cultured” person used to mean
being acquainted with “highbrow” art and intellectual pursuits. But
is not culture also being found with a pair of tickets to a rock
concert?
● Following theorists Team Baudrillard and Andreas Hussein,
cultural critics argue that after world war-II the distinction among
high, low and mass culture collapsed and they cite other theory
such as Pierre Boudoirs and Dick Hedge on how “Good taste”
often only reflects prevailing social, economic and political power
bases.

10. For example,
The images of India that were circulated during the colonial rule of the
British Raj by writers like Rudyard Kipling seem innocent but reveal an
entrenched imperialist argument for white superiority and worldwide
domination of other races, especially Asians. But race alone was not the
issue for the British Raj, money was also a deciding factor.
which are the “best” works produced, cultural critics describe what is
produced and how various productions relate to one another. They aim to
reveal the political economic reasons why certain cultural product is more
valued at certain times.

11. Cultural Studies analyses not only the cultural work,
but also the means of production:
Cultural studies thus joins subjectively that is, cultural in relation to
individual lives with engagement a direct approach to attacking social ills.
Though cultural studies practitioners deny “humanism” or “the humanities”
as universal categories, they strive reason”, which often resembles the goals
and values of humanistic and democratic ideals.
What difference does a cultural studies approach make for student? First of
all, it is increasingly clear that by the year 2050 the United States will be
demographers call a “Majority – Minority” population, that is the present
numerical majority of “white”, “education” and “Anglo-Americans” will be
the minority, particularly with the dramatically increasing number of Latin /
residents, mostly Mexican Americans.

12. Reference :-
1. Ang, Ien. "Cultural Studies." The SAGE Handbook of Cultural Analysis. Tony
Bennett and John Frow. London: SAGE Publications Ltd, 2008, pp. 227-48.
SAGE Knowledge. 18 Oct 2021, doi:
http://www.doi.org/10.4135/9781848608443.n12.
2. Guerin, Wilfred L. Kau.Edu.Sa, 2021,
https://www.kau.edu.sa/Files/0013287/Subjects/academic-writing-handbook-
international-students-3rd-ed%20(2).pdf.
3. Johnson, Richard. "(PDF) The Practice Of Cultural Studies". Researchgate,
2021,
https://www.researchgate.net/publication/42791027_The_Practice_of_Cultural
_Studies.