Cultural studies has broad and interdisciplinary goals including analyzing cultural phenomena from various perspectives, denying distinctions between high and popular culture, examining the means of cultural production including influences from publishers and funders, and taking a politically engaged approach to uncover power structures and advocate for social change. It draws from fields like Marxism, feminism, sociology, and post-colonial studies to scrutinize social and cultural forces that create communities or divisions.

1. Name: Keraliya Kajal
Roll no: 18
Paper-8 : Cultural Studies
M.A: Sem-2
Enrolment no: 2069108420180030
Year: 2017-19
E-mail id: Www.kajalk1@gmail.com
Submitted to:
S.B. Gardi Department of English
Maharaja Krishnakumarsinhji
Bhavnagar University
Four Goals of Cultural Studies

2. Introduction
• As far as cultural study is concerned , it has border
meaning because we see from various perspective
then an individual can know what actually it lies in
the meaning.
• Generally it means way of living life or it can also be
said that the life style of people and Matthew
Arnold also quote about culture that it is a march
towards perfection .

3. What is Cultural Studies ?
• Cultural studies is composed of elements of
Marxism, Post structuralism and Post modernism ,
Feminism, Gender studies , anthropology, sociology
,race and ethnic studies, film theory, urban studies,
public policy, popular culture studies and Post
colonial studies : those field that concentrate on
social and cultural forces that either creates
community or cause division and alienation.

4. Interdisciplinary
studies
Four
Goals
Separation of
high and low
or popular
culture
Means of
Production
Political
Engaged

5. Interdisciplinary
• Cultural studies transcends the confines of a particular
discipline such as literary criticism or history.
• Practiced in such journals as critical inquiry,
representations and boundary, cultural studies involves
scrutinizing the cultural phenomenon of a text. Like:
Italian Opera or A Latino telenovela.
• According to Lawrence Gross berg, Cary Nelson and
Paula Treichler:
• " Cut across diverse social and political interests and
address many of the struggles within the current
scene."

6. Continue....
• Intellectual works are not limited by their own
"BORDERS" as single texts, historical problems , or
disciplines and the critic's own personal connection to
What is being analyzed may also be described.
• Henry Giroux and others write in their Dalhousie
Review manifesto that cultural studies practitioners are
" resisting intellectuals" who see what they do as "An
emancipator project" because it erodes the traditional
disciplinary divisions in most institutions or higher
education.

7. • Cultural critics see themselves as "oppositional", not
only within their own disciplinary but to many of the
power structures of society at large.
• The questions inequalities within power structure
and seek to discover models for restructuring
relationships among dominant and minority.
• Individual subjectivity is culturally constructed.
Cultural Studies is Political
Engaged

8. Continue....
• Such a notion taken to a philosophical extreame,
denies the autonomy of the individual.
• Whether an actual person or a character in
literature, a rebuttal of the traditional humanistic "
Great Man" or "Greek Book" theory.
• A relocation of aesthetics and culture from the
ideal realms of taste and sensibility into the arena
of a whole society's everyday life as it is
constructed.

9. Cultural studies denies the separation of "high"
and "low" or Elite and popular culture:
• Cultural critics today work to transfer the term
culture to include mass culture, whether popular,
folk or urban.
• Jean Baudrillard and Andreas Hussein, cultural
critics argues that after world war 2 the distinction
among high, low and mass culture collapsed.
• Often only reflects prevailing social ,economic and
political power bases.

10. Continue......
The images of India that were circulated during the
colonial rule of the British raj by writers like Rudyard
Kipling seem innocent, but reveal an entrenched
imperialist argument for white superiority and world
wide domination of other races especially Asians.
Transgressing of boundaries among disciplines high
and low can make cultural studies just plain fun.
"The Birth of captain Jack Sparrow" An analysis for
sources of Johnny Depp's funky performance in
Disney's pirates of the Caribbean.

11. Cultural studies analysis not only the cultural
work but also the means of production
• Marxist critics have long recognized the
importance of such paraliterary question:
•
• 1. Who supports a given artist?
• 2. Who published the book?
• 3. How are these books distributed?
• 4. Who buys books?

12. Continue...
• Janice Radway's study of the American romance, novel and
its readers , reading the romance, women, Patriarchy and
popular literature, which demonstrates the textual effects of
the publishing industry's decisions about books that will
minimize its financial risks.
• Cultural studies thus joins subjectivity.
• Culture in relation to individual lives with engagement, a
direct approach to attacking social ills.
• Though cultural studies practitioners deny "humanism" or
"the humanities" as universal categories, they strive for
what they might call "social reason".
• Often resembles the goals and values of humanistic and
Democratic ideals.