Here I am presenting about what is cultural studies & it's goals. (paper no.10, sem - 3)

1. “MAHARAJA KRISHNKUMAR SINHJI
BHAVNAGAR UNIVERSITY”
‘DEPARTMENT OF ENGLISH’
PRESENTED BY : ANJALI TRIVEDI
ROLL NO : 02
ENROLLMENT NO. :
3069206420200022
COURSE : MA SEM 3
BATCH : 2020 – 2022
TOPIC : CULTURAL STUDY &
CULTURAL STUDY GOALS
GUIDED BY : DR.DILIP BARAD SIR

2. ◆ INTRODUCTION :
• As far as cultural study is concerned, it has border
meaning because we see from various perspective
then an individual can know what actually it lies in the
meaning.
• Generally it means way of living life or it can also be
said that the life style of people and Matthew Arnold
also quote about culture that it is a march towards
perfection.

3. ◆ WHAT IS CULTURAL STUDY?
• Cultural studies is an innovative interdisciplinary field
of research and teaching that investigates the ways in
which “culture” creates and transforms individual
experiences, everyday life, social relations and power.
• Culture includes the organization of production,
structure of the family.the structure of institutions
which express or govern social relationships, the
characteristic forms through which members of the
society communicate.

4. ◆THE ORIGIN OF CULTURAL STUDY
:
• It derives from the cccs
(center for contemporary
cultural study) at the univ, of
Birmingham established in
1964
• The founding fathers are:
Richards Hoggart, Raymond
williams, EP Thompson,
Stuart Hall
●Major issues in cultural
study :
• Identity and difference
• Representation
• Spaces and places
• High culture/ popular
culture
• Subject, bodies, selves
• consumption

5. Cultur
e
Art/Drama/Mu
sic
Behavior

6. ◆CULTURE TODAY :
•'For cultural studies today’s cultural objects are
simultaneously events and experiences,
produced out of, and thrown back in to, a
social force field constituted unevenly by power
flows, status hierarchies and opportunities"

7. ◆THE ACADEMIC SETTING :
•In Asia, culture is studied largely in language or
science departments."Traditional topics of
cultural studies are less apparent in third
world“ Countries because questions and
concerns about westernization, modernization,
and autonomous national identity and nation
building are dominant in field.

8. ◆FIVE MAIN CHARACTERISTICS OF
CULTURAL STUDIES:
1.Cultural studies aims to examine its subject matter
in terms of cultural practices and their relation to
power. For example, a study of a subculture (such as
white working class youth in London) would consider
the social practices of the youth as they relate to the
dominant classes.
2. It has the objective of understanding culture in all
its complex forms and of analyzing the social and
political context in which culture manifests itself.

9. CONTINUE.....
3. It is both the object of study and the location of
political criticism and action. For example, not only
would a cultural studies scholar study an object, but
she/he would connect this study to a larger,
progressive political project.
4.It attempts to expose and reconcile the division of
knowledge, to overcome the split between tacit cultural
knowledge and objective (universal) forms of
knowledge.

10. ◆CULTURAL STUDIES :
• The term was coined by Richard Hoggart in 1964
when he founded the Birmingham Centre for
Contemporary Cultural Studies.
1.Hoggart, Richard: The Uses of Literacy: Aspects of
Working Class Life. London: Chatto and Windus,
1957
2.Williams, Raymond. Culture and Society, 1780-1950.
New York: Harper & Row, 1966.

11. “RICHARD HOGGART”
(1918)

12. “RAYMOND WILLIAMS”
(1921-1988)

13. Four
Goals
Separation of
high and low or
Popular culture
Means of
Production
Interdisciplin
ary Studies
Politically
engaged

14. 1.CULTURAL STUDIES TRANSCENDS
CONFINES OF PARTICULAR DISCIPLINE
SUCH AS LITERARY CRITICISM OR HISTORY :
•Interdisciplinary it means that Branch
of study.Interdisciplinary involves the
combining of two or more academic
discipline into one activity.
•It is about creating new by crossing
boundaries, and thinking across
them.

15. ◆WHAT IS INTERDISCIPLINARITY?
• It is related to an interdisciplinary field, which is an
organizational unit that crosses traditional
boundaries between academic discipline or school of
thought as we need and profession emerge.
• The term Interdisciplinary is applied within education
and training pedagogies to describe studies that use
methods and insight of several established discipline
or traditional field of history.

16. CONTINUE.....
• cultural studies involves scrutinizing the
cultural phenomenon of a text - for example
Italian opera, a Latino telenovela, the
architectural styles of prisons, body piercing
and drawing conclusion about the change in
textual phenomena over time.
• Cultural studies is not necessarily about
literature in the traditional sense or even
about "art".

17. 2.CULTURAL STUDIES IS
POLITICALLY ENGAGED :
• cultural critics see themselves as
"oppositional" not only within their
own disciplines but to many of the
power structures of society at large.
• They question inequalities within
power structures and seek to
discover models for restructuring
relationship among dominant and

18. 3.CULTURAL STUDIES DENIES THE
SEPARATION OF HIGH AND LOW OR
ELITE AND POPULAR CULTURE :
• Cultural critics today work to transfer the term culture
to include mass culture, whether popular, folk, or
urban.Following theorists Jean Baudrillard and
Andreas Huyssen, cultural critics argue that after
world war II the distinctions among high, low and
mass culture collapsed, and they cite other theorists
such as Pierre Bourdieu and Dick Hebdige on how
"good taste" only reflects prevailing social, economic
and political power bases.

19. 4.CULTURAL STUDIES ANALYZES NOT
ONLY THE CULTURAL WORK, BUT ALSO
THE MEANS OF PRODUCTION :
• Marxist critics have long recognized the *Marxist
importance of such paraliterary questions as these....
Who publishes his or her books, and how are these books
distributed?
who supports a given artist?
Who buys books?

20. CONCLUSION :
•Though cultural studies practitioners
deny "humanism" or "the humanities"
as universal categories, they strive for
what they might call "social reason",
which often resembles the goals and
values of humanistic and democratic
ideals.

21. ◆REFERENCE :
• Subject Guides: Cultural Studies: Reference." Subject Guides at
University of Canterbury, 1158,
canterbury.libguides.com/c.php?g=243261&p=1617921.
• Cultural Studies." Encyclopedia Britannica,
www.britannica.com/topic/cultural-studies.
• study.com/academy/lesson/cultural-studies-definition-theory-
methodologies.html.
• "Cultural Studies." Wiley Online Library, 1 Aug. 2017,
onlinelibrary.wiley.com/doi/10.1002/9781118901731.iecrm0056

22. CONTINUE....
• "Key Theories of Raymond Williams." Literary Theory and
Criticism, 15 Dec. 2018, literariness.org/2017/06/14/key-theories-
of-raymond-williams/.
• "Cultural Studies and Social Theory: A Critical Intervention by
Douglas Kellner."
pages.gseis.ucla.edu/faculty/kellner/papers/CSST99.html.