2. Presented by – Nehalba Gohil
Class – M.A
Semester – 3
Roll no – 15
Enrollment no – 4069206420210009
Paper No – 205
Batch year – 2021- 23
Submitted by – Smt S.B. Gardi Department of English M.K.
Bhavnagar University
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3. Introduction
● Cultural studies is one of the more controversial intellectual
formations of the 1990s and the first decade of the third
millennium. It has experienced a period of rapid growth in
the academy, appearing at many universities in a variety of
forms and locations (although rarely as degree-granting
departments). At the same time, it has been broadly
attacked both from inside the university and outside
academia.
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4. Definitions
● There are at least five distinct uses of cultural studies,
making it difficult to know exactly what people are
attacking or defending. It has been used to describe, alone
or in various combinations:
● Any progressive cultural criticism and theory (replacing
“critical theory,” which served as the umbrella term of the
1980s);
● The study of popular culture, especially in conjunction with
the political problematic of identity and difference;
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5. What is Cultural Studies
● Cultural studies is an interdisciplinary field that examines
how cultural practices and meaning are produced in a
society over a period of time. They also look at how these
meanings keep changing over time and how these
practices and meanings are circulated and exchanged.
● According to cultural studies, culture is not understood just
as a text or an artistic product like a movie, music, play or
book, but it is a dynamic and complexly patterned way of
life.
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6. Five Types of Cultural Studies
● British Cultural Materialism
● New Historicism
● American Multiculturalism
● Postmodernism and Popular Culture
● Postcolonial Studies
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7. British Cultural Materialism
● Cultural materialism in literary theory and cultural studies
traces its origin to the work of the left-wing literary critic
Raymond Williams. Cultural materialism makes analysis
based in critical theory, in the tradition of the Frankfurt
School. Cultural materialism emerged as a theoretical
movement in the early 1980s along with new historicism, an
American approach to early modern literature, with which it
shares common ground.
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8. New Historicism
● New Historicism is an approach to literary criticism and
literary theory based on the premise that a literary work
should be considered a product of the time, place, and
historical circumstances of its composition rather than as
an isolated work of art or text. It has its roots in a reaction
to the “New Criticism” of formal analysis of works of
literature, which was seen by a new generation of
professional critics as ignoring the greater social and
political consequences of the production of literary texts.
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9. American Multiculturalism
● Multiculturalism relates to communities containing multiple
cultures. The term is used in two broad ways, either
descriptively or informatively. It usually refers to the simple
fact of cultural diversity. It is generally applied to the
demographic make-up of a specific place, sometimes at the
level of organization.
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10. Postmodernism and Popular
Culture
Postmodernism and Popular Culture brings together eleven
recent essays by Angela McRobbie in a collection which deals
with the issues which have dominated cultural studies over the
last ten years.
A key theme is the notion of post modernity as a space for
social change and political potential. McRobbie explores
everyday life as a site of immense social and psychic
complexity to which she argues that cultural studies scholars
must return through ethnic and empirical work; the sound of
living voices and spoken language.
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11. Postcolonial Studies
● Postcolonial (cultural) studies constitutes a major
intervention in the widespread revisionist project that has
impacted academia since the 1960s—together with such
other counterdiscourses that are gaining academic and
disciplinary recognition as cultural studies, women’s
studies, Chicano studies, African-American studies, gender
studies, and ethnic studies.
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