1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Liam Belch
Media Format (film,
documentary, motion
graphics,
photography,
animation, graphic
design etc)
Surrealist and Fashion Photography in a more Artistic Style as opposed to
Commercial.
Synopsis of Idea
(content, narrative,
genre)
I will be creating a slideshow of a series of images based off my perception
of what is right and wrong with the world and society today. I will explore
multiple subjects including Vanity, Sex, Power & control, Religion,
corruption and other things in this kind ofarea. I want to stir up some
trouble and cause a bit of controversy. I want my audience to think and
challenge their perceptions of what they think is right, wrong and shocking.
Music will most likely accompany the slideshow. Drawing my inspiration
from various Musicians I aim to add a visual representation of the feeling
and meanings that the artists portray. I plan to also use text throughout the
slideshow of quotes and maybe a lyric or two. ‘’If you don’t Have any
shadows you aren’t standing in the light’’
Target Audience?
(demographic NOT
age range)
I will be aiming this towards older teenagers and young adults both male
and female, although it is aged at a younger adult range I believe adults of
any age can also enjoy/hate what I have to offer. Most images will be
unsuitable for a younger audience. The subject material will be
confrontational and some may say vulgar to a degree. When you grow up
you lose the innocence you had as a child so I think It’s important to protect
that innocence for as long as possible before you throw a child into the cess
pool that is the world
Target Audience
Needs?
I want to assault my audience’s minds and eyes and break down the walls
of perception and prejudice and allow creative ideas to flow, I believe that a
breath of fresh air is needed for some people to open their minds a bit
more and challenge their morals and idealistic fantasies. I want to poke fun
at what is wrong with the world and hopefully shed some light on some
people who are kept in the dark. My audience will enter with minds full of
pre-conceived notions and I will aim to shatter these expectations through
confrontation. When people think of a fashion photography exhibit or piece
of work they will instantly assume that it will be full of models that are
photo-shopped to hell with air brushes and magic weight loss but I intend
to tear down the walls of this perfection and throw some real/surrealist
views at them.
How will your project
meet the needs of
your target audience?
(Make reference to
The images I will compose will be of a sensitive and offensive and perhaps
somewhat dark nature. I will be frank brutal and straight to the point. I
believe that today in society everyone seems to dodge around the point
and care too much about being straight to the point. My medicine will be

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Liam Belch
content you think will
appeal to your target
audience)
bitter and will come with no sugar.
What production
techniques will you
use to realise your
project?
Focusing more on content of each photograph and the design and layout as
opposed to the editing and touching up, I will try to keep my images as real
as possible to help further push along the bitter point instead of covering
with perfection and lies. You can’t airbrush real life. Each photograph will
be painstakingly laid out with many different props and people like a digital
painting.