2. Working title
• The name of my project Is mirrors. I have chosen this because the
main asset of the short film that creates the most tension and jump
scares is mirrors.
3. audience
• For my short film I am going to aim the story towards teenagers and adults
aged 16 and up. Because my short film is a horror, it will only be suitable
for mature audiences. The age rating for the film would probably be a 15
which is suitable for the age range of my audience since they will be old
enough to see a film of this rating. But having this age would also mean
that people under the age of 15 would not be allowed to view it. I will try
to aim the film towards both genders but most elements of the film will be
aimed towards females. The majority of the characters in the film will be
females and I feel like females would get more scared than males with the
storyline. This film would be aimed for people in the C2 NRS social grade.
The film incudes shots of the evil twin in cameras of mobile phones and
will have characters will be in college when the short film is set. People of
this social grade and up will most likely have mobile phones and people of
the C2 NRS social grade could be working part time and be in
school/college or university.
4. rationale
• Looking at my previous work I have learned a lot of things that I
should and shouldn’t do. For example, in my short film rotation I
learned the importance of using audio effects and visual transitions
through my evaluation. Looking back at m irn bru advertisement, I
didn’t stick to the original theme because
of unforeseen circumstances so for my advertisement the filming was
last minute and didn’t have a proper story. For my short film, it is
crucial that I stick to what the story Is and not to go on a tangent in
order for the project to be successful.
5. Project concept
• For my project I am going to do a short film in the horror genre. The story of the
film is that a girl is going through her everyday routine and is constantly getting
small glimpses of someone who looks exactly like her but in darker clothing than
her (her evil twin). She gets slightly concerned a bit but tries to forget it. She goes
home and looks at herself in the mirror and she looks and the twin is there again.
The twin is only in the mirror and no where else in the room. She gets freaked out
and runs out the room. When she comes back into her room a while after the
twin is sitting on her bed smiling at her sinisterly. The screen turns black. Then
there are some shots from the back of the character brushing her hair. Her mum
calls her down for breakfast and it is revealed that the evil twin is looking in the
mirror and when she leaves it is revealed that the good twin is trapped in the
mirror trying to get out.
• The purpose of the short film is to unsettle and frighten the audience. In order to
have effective research I will use website such as YouTube to find out the best
ways to combine shots and how to create a effective jump scare.
6. evaluation
• In order to evaluate my work efficiently I will have to conduct
different evaluative techniques. These are things such
as peer feedback. Peer feedback is good techniques as you can find
out what the target audience likes and dislikes about the film. I will
also evaluate myself and see what a could of done to improve my
work.
