1. ‘ W H O C O U L D B E T H E A U D I E N C E F O R Y O U R
M E D I A P R O D U C T ? ’
‘ H O W D I D Y O U A T T R A C T / A D D R E S S Y O U R
A U D I E N C E ? ’
Evaluation question 4 & 5

2. My demographic
 In general, I feel that my target audience would be split
into the age range of 15-21 year olds because the topic of
my opening sequence (a kidnapping) may be unsuitable
for people younger.
 Furthermore as the main 2 characters are of an Asian
background while being young, that would attract my
audience who are in this category too because they are
able to relate to the characters that are seen in the
opening sequence.
 I have already spoken about my target audience in one of
my many blog posts (here) which goes into more detail
than I have now.

3. Camerawork
 I have used camera work to my advantage in attracting
my audience because this is 1 feature that is apparent
within my opening sequence. My opening sequence
contains a range of shots, whether they are long or short
and they are very quick. When I edited my sequence
together, due to the range of shots that I had filmed, it
made sense for to change the type of shot used every few
seconds, rather than having a continuous long shot. I
found out from trying to reach my main demographic,
that long shots which last more than a few seconds
usually bore a person because they get bored. This
inspired me to use quick and fast-paced shots to keep our
demographics attention on the media product.

4. Mise-en-scene
 Through the use of costumes, the setting, facial expressions, and the positioning of
characters and objects, I was able to keep my audience interested in my opening
sequence.
 One example of this is when a long shot of Andrea, (yet a close up of her phone) is used to
show and depict the importance of her leaving her phone. We had to position her phone
in such a way that as she left the room, it would ironically start ringing.
 Hiding Andrea’s face up until she got into the house kept the illusion of suspense and
mystery quite high and this is another way in which I was able to attract my audience
because they would begin to ask themselves questions on the unknown character.
 Furthermore, the setting of my media product was an in-city neighbourhood but it was
very quiet and secluded; again the setting was another way in which I was able to capture
my target audience because this typical setting is where thriller movies usually take place.
 We decided to keep the clothing relatively casual and ‘normal’ so the target audience
would be able to relate to them (the 2 characters) but we did tailor the clothing to the role
of the characters; Andrea wore casual work clothes which defined her job role and the
kidnapper wore clothing that were more typical to his role. This feature attracted my
target audience because just from the clothing they would be able to work out the roles of
the characters and therefore gain an interest.

5. Editing
 The editing process for my final opening sequence took
between 18-20 hours (not consecutively!) because I needed to
make sure that every scene and title was perfect. To keep my
target audience interested in my opening sequence, I knew I
would have to use a range of shots which were quick and fast
rather than using shots that dragged in duration and time. I
knew that if I did use long shots that my demographic would
get bored and I am able to back this up by my first audience
feedback because this actually got picked up on my first draft
of my opening sequence.
 I took the positive criticism on board and changed my opening
sequence entirely to fit the need of my demographic. Once the
second audience feedback took place, I realised how much
editing helps in keeping a demographic entertained because
this time round the feedback was very positive.

6. Sound
 I was able to keep my demographic interested in my media product through the
different pieces of sound used. Altogether, I used 5 pieces of sound and they
consisted of the background (ambient) noise, the narrative, the second background
noise, the footsteps sound effect and the glitch noises. It does sound like a lot but
everything was not playing at once.
 Once my opening sequence starts, the background ambient noise and the second
background noise start together immediately to set the atmosphere. I feel that the
use of the typical thriller movie music really helped in engaging my audience
because they did feel on edge and they were cautious when watching my opening
sequence because of the atmosphere created by the music. If I hadn’t used it then
no atmosphere would have been created and thus I would’ve lost my target
audience.
 The ambient noise was in the background of the actual clips but I changed the ratio
of ambient noise:second background noise to increase the typical movie sound but
I also wanted to keep in the ambient noise which added to what you saw on screen;
for example you would hear doors opening and closing, keys dropping on the floor,
phones ringing etc. As there wasn’t a huge amount of dialogue, the sense of hearing
gets heightened and through the multiple use of sound, I was able to keep the
attention of my demographic on my product and not elsewhere.

7. Titles
 When researching opening sequences as part of my blog (here), I found
out that after every 2-3 seconds, a title will appear on the screen relating to
the production process and the cast and crew involved. This is done to
keep the audience engaged rather in wondering what is going to happen
next.
 The visual aid of the titles gives them something to read and find out about
the film whilst it is starting and getting into its element.
 After I did the research of opening sequences, I successfully applied this
convention to my opening sequence as a means of keeping my
demographics attention on my product; I used a similar technique that
large conglomerate films use and I created an order of importance within
my titles and that can be seen evidently within my opening scene.
 The actual font was taken off dafont.com and before I did, I knew the
exact type of font that I wanted. I didn’t want anything too plain as that
wouldn’t fit into my theme but I knew I wanted something gothic and
slightly artistic. I knew this was a conventional theme through thriller
movies and it also helps in keeping my audience attracted and focused.

8. Storyline
 The initial storyline follows our main female character, Andrea get
home from work without realising that she needs to go back out to
run some errands and meet someone but as she is doing so, she gets
kidnapped.
 I feel that this storyline was able to capture my audiences attention
due to the fact that it is a thriller movie; when I conducted some
research in the form of questionnaires within my Sixth Form, I was
easily able to directly mix and access my target audience easily.
When I got the questionnaires back, roughly 80-90% of the
responses said that their favourite movie genre fell under Thriller
and once I asked why, they responded with the fact that it was due
to the storyline.
 I didn’t want to go for a typical ‘corny’ thriller movie which is set in
the night so we opted to film and produce the opening sequence in
the day-time; this actually goes against the conventional themes of
thriller movies but it was a good technique to use to keep my
audience interested.

9. Responses from my demographic after seeing my opening
sequence.
 Abdul Hye – ‘Wow that looks amazing. I love how the range
of shots have been used to your advantage because it isn’t
boring! Well done’
 Isha Khatun – ‘The theme and the storyline really attracted
me to your opening sequence and I feel like you’ve played it
off’
 Jyoti Parmar – ‘I LOVE how you’ve tried to use a VCR effect
alongside the glitches and the high-pitched noises to keep us
entertained; it looks like a professional thriller movie’
 Kavita Janjua – ‘I like how you’ve kept the cast and
production team as all-Asians; this really would attract me
as an Asian to go see your opening sequence if it was real!’