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Supporting Transboundary 
Conservation and Tourism: 
Tour de Tuli 
Dr. Sue Snyman 
Regional Programme Director 
Children in the Wilderness 
Wilderness Safaris Regional 
Community Development
Context 
Is the major 
fundraising event of 
Non-profit 
organisation of Sustainable conservation through 
leadership development
Presentation Overview: 
1)Route 
2)Tour de Tuli objectives 
3)Positive impacts of the Tour de Tuli 
4)Challenges 
5)Finances of the Tour de Tuli
LIMPOPO VALLEY AIRFIELD, BOTSWANA – NIGHT ONE
SHASHE WILDERNESS CAMP (FORT TULI), ZIMBABWE – 
NIGHT THREE
MAPUNGUBWE CAMP, SOUTH AFRICA – NIGHT FIVE
Nedbank Tour de Tuli Objectives 
• Raise funds for CITW and ensure sustainability 
• Create awareness of the beautiful areas through 
which we travel – the people, lodges and wildlife 
• Create awareness for conservation especially the 
Greater Mapungubwe TFCA 
• Provide unique cycling opportunities & create a 
world class event 
• Promote our partners and sponsors
Community school visit Community bar visit 
Crossing the Limpopo River Tea Stop in the bush every day
Positive Impacts of the Nedbank Tour de Tuli (1) 
• Promotion of the unique qualities of the location 
• Promotion of the GMTFCA & tourism to the GMTFCA 
• Raise awareness of the importance of TFCAs 
• Community interaction 
• Camaraderie, friendship and networking 
• Media coverage, Dstv, Etv, radio interviews, networking 
evenings, celebrity cyclists 
• Internet coverage, Facebook, Twitter, blogs, websites 
• YouTube clips and promotional movies
Bean There Coffee Bicycle Repairs 
Honorable Minister 
Khama Cycling in 
Botswana 
Honorable Minister 
Khama’s Opening Speech
Positive Impacts of the Nedbank Tour de Tuli (2) 
• Complimentary management, logistics and administration 
• Support of local shops 
• School donations 
• Park and wildlife donations 
• Site fees 
• Food donations 
• Support of local industries 
• Local labour 
• Raise funds for CITW
Interacting with communities Wildlife sightings 
Crossing the Limpopo River back into SA 
Bicycle prize for environmental poem – 
CITW Limpopo Valley
Challenges 
•Getting the written permissions from all three countries each year 
•Communication of the event to the local level 
•Import duties, vehicle taxes, and other related costs – alone, more than 
R280 000 in 2013 
•Logistical challenges – rivers, etc. 
•Border crossings – waiting periods at borders and the costs associated with 
this 
•Opportunity cost of people’s time spent on administration 
•Uncertainty each year of what permissions are required, what extra costs 
will be charged, etc. – no consistency
TOUR DE TULI FINANCES 
FUNDRAISING 
 Tour de Tuli is CITW’s main fundraising event 
 Cyclist’ numbers have increased over the years- 286 paid cyclists in 2013 and 289 in 2014 
 The minimum sponsorship per cyclist was R19 800.00 (US$ 1 868) in 2013 and the cost 
remained the same in 2014 
The total sponsorship raised in 2013 through the entries only was US$ 533 960 
 Raising more funds during the tour 
oDrinks – US$ 8710 
oTransport –US$ 3484 
 Sponsors’ support 
oThe total sponsorship value in 2013 was evaluated at US$ 149 090 compared to 2012 
with a sponsorship value of US$ 114 198. By sponsorship value, we refer to 
sponsoring of cycling shirts, cyclists gifts, tents, bar etc. It may not always be 
monetary but may be goods or services 
- sponsors play a very important role financially 
The Tour total income is between US$ 613 208 and US$ 660 377
HOW MUCH IT TAKES TO RUN TOUR DE TULI 
Expenses 
•Loyal suppliers offering competitive prices 
•Our biggest expenses in 2013 
 Camp set up - US$ 140 712 
 Catering - US$ 113 597 
 Cyclists goodie bags - US$ 63 474 (include cyclist shirts, 
shower gel, Event t-shirts, Consol lights, head lamps etc.) 
 Transport - US$ 59 303(Fuel, Equipment, route planning 
and site inspections) 
 The Tour total expense for CITW in 2013 was +- US$ 424 528 
 Governments also incur significant costs, both monetary and in time 
 The Tour profit in 2013 was US$ 141 509 
 For 2014, with no increase in cyclist fee, increasing fuel prices and the Rand/$ 
exchange rate, the Tour managed to still make an excellent profit.
Thank you for your time

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Tour de Tuli, Susan Snyman

  • 1. Supporting Transboundary Conservation and Tourism: Tour de Tuli Dr. Sue Snyman Regional Programme Director Children in the Wilderness Wilderness Safaris Regional Community Development
  • 2. Context Is the major fundraising event of Non-profit organisation of Sustainable conservation through leadership development
  • 3. Presentation Overview: 1)Route 2)Tour de Tuli objectives 3)Positive impacts of the Tour de Tuli 4)Challenges 5)Finances of the Tour de Tuli
  • 4.
  • 5. LIMPOPO VALLEY AIRFIELD, BOTSWANA – NIGHT ONE
  • 6. SHASHE WILDERNESS CAMP (FORT TULI), ZIMBABWE – NIGHT THREE
  • 7. MAPUNGUBWE CAMP, SOUTH AFRICA – NIGHT FIVE
  • 8. Nedbank Tour de Tuli Objectives • Raise funds for CITW and ensure sustainability • Create awareness of the beautiful areas through which we travel – the people, lodges and wildlife • Create awareness for conservation especially the Greater Mapungubwe TFCA • Provide unique cycling opportunities & create a world class event • Promote our partners and sponsors
  • 9. Community school visit Community bar visit Crossing the Limpopo River Tea Stop in the bush every day
  • 10. Positive Impacts of the Nedbank Tour de Tuli (1) • Promotion of the unique qualities of the location • Promotion of the GMTFCA & tourism to the GMTFCA • Raise awareness of the importance of TFCAs • Community interaction • Camaraderie, friendship and networking • Media coverage, Dstv, Etv, radio interviews, networking evenings, celebrity cyclists • Internet coverage, Facebook, Twitter, blogs, websites • YouTube clips and promotional movies
  • 11. Bean There Coffee Bicycle Repairs Honorable Minister Khama Cycling in Botswana Honorable Minister Khama’s Opening Speech
  • 12. Positive Impacts of the Nedbank Tour de Tuli (2) • Complimentary management, logistics and administration • Support of local shops • School donations • Park and wildlife donations • Site fees • Food donations • Support of local industries • Local labour • Raise funds for CITW
  • 13. Interacting with communities Wildlife sightings Crossing the Limpopo River back into SA Bicycle prize for environmental poem – CITW Limpopo Valley
  • 14. Challenges •Getting the written permissions from all three countries each year •Communication of the event to the local level •Import duties, vehicle taxes, and other related costs – alone, more than R280 000 in 2013 •Logistical challenges – rivers, etc. •Border crossings – waiting periods at borders and the costs associated with this •Opportunity cost of people’s time spent on administration •Uncertainty each year of what permissions are required, what extra costs will be charged, etc. – no consistency
  • 15. TOUR DE TULI FINANCES FUNDRAISING  Tour de Tuli is CITW’s main fundraising event  Cyclist’ numbers have increased over the years- 286 paid cyclists in 2013 and 289 in 2014  The minimum sponsorship per cyclist was R19 800.00 (US$ 1 868) in 2013 and the cost remained the same in 2014 The total sponsorship raised in 2013 through the entries only was US$ 533 960  Raising more funds during the tour oDrinks – US$ 8710 oTransport –US$ 3484  Sponsors’ support oThe total sponsorship value in 2013 was evaluated at US$ 149 090 compared to 2012 with a sponsorship value of US$ 114 198. By sponsorship value, we refer to sponsoring of cycling shirts, cyclists gifts, tents, bar etc. It may not always be monetary but may be goods or services - sponsors play a very important role financially The Tour total income is between US$ 613 208 and US$ 660 377
  • 16. HOW MUCH IT TAKES TO RUN TOUR DE TULI Expenses •Loyal suppliers offering competitive prices •Our biggest expenses in 2013  Camp set up - US$ 140 712  Catering - US$ 113 597  Cyclists goodie bags - US$ 63 474 (include cyclist shirts, shower gel, Event t-shirts, Consol lights, head lamps etc.)  Transport - US$ 59 303(Fuel, Equipment, route planning and site inspections)  The Tour total expense for CITW in 2013 was +- US$ 424 528  Governments also incur significant costs, both monetary and in time  The Tour profit in 2013 was US$ 141 509  For 2014, with no increase in cyclist fee, increasing fuel prices and the Rand/$ exchange rate, the Tour managed to still make an excellent profit.
  • 17. Thank you for your time