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The Business of Partnerships  The Munda Biddi Trail Foundation  & Department of Environment and Conservation
today’s presentation <ul><li>What is the Munda Biddi Trail </li></ul><ul><li>History </li></ul><ul><li>The partnership(s) ...
<ul><li>A long distance off road cycle touring trail  – 1000km </li></ul><ul><li>Munda Biddi means ‘ path through the fore...
<ul><li>Town or campsite at a day’s ride, every 35 – 45km </li></ul><ul><li>Passes through a town or shops every few days ...
the route <ul><li>Currently open: Mundaring (Perth) to Manjimup (585km) </li></ul><ul><li>Under construction: Nannup to Al...
latest map (side a)
<ul><li>It is conservatively estimated within three years there will be 25,000 cyclists using the Trail, who will be injec...
<ul><li>Community initiative in 1998/1999  </li></ul><ul><li>Increased interest in off-road cycle trails  </li></ul><ul><l...
the partners DEC  MBTF Land and Trail  Managers  Maps Public Liability  Construction  Marketing Volunteer Program  Events ...
<ul><li>DEC </li></ul><ul><li>Retaining construction staff due to mining opportunities  </li></ul><ul><li>Extensive approv...
<ul><li>Common goal  </li></ul><ul><li>Commitment & time for the relationship </li></ul><ul><li>Clear roles through MOU  <...
<ul><li>$3 million Royalties for Regions  (South West & Great Southern Development Commissions) </li></ul><ul><ul><li>$2.5...
<ul><li>Landowners: </li></ul><ul><li>Shires </li></ul><ul><li>Other government departments </li></ul><ul><li>Private </li...
<ul><li>Trail infrastructure combined with tourism product  </li></ul><ul><ul><li>Cycle friendly businesses (accreditation...
<ul><li>Cycle tourists generally stay longer than vehicle based tourists and are more dependant on local services as they ...
<ul><li>Maps </li></ul><ul><li>Guidebooks </li></ul><ul><li>Merchandise </li></ul><ul><li>Events </li></ul><ul><li>Website...
<ul><li>National Geographic’s Top 10 cycle routes in the world  </li></ul><ul><li>Lonely Planet’s Top 10 things to do for ...
<ul><li>Community Development  & Engagement </li></ul><ul><li>DEC - Trail </li></ul><ul><li>MBTF - Business opportunities ...
Kerstin Stender p: 9842 4550 m: 0427 197 950 kerstin.stender@dec.wa.gov.au  Crystal Reed  p: 9481 2483 m: 0422 112 229 exe...
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Day1 business of_partnerships_wa

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Day1 business of_partnerships_wa

  1. 1. The Business of Partnerships The Munda Biddi Trail Foundation & Department of Environment and Conservation
  2. 2. today’s presentation <ul><li>What is the Munda Biddi Trail </li></ul><ul><li>History </li></ul><ul><li>The partnership(s) </li></ul><ul><li>Holistic tourism approach </li></ul><ul><li>Product branding </li></ul>
  3. 3. <ul><li>A long distance off road cycle touring trail – 1000km </li></ul><ul><li>Munda Biddi means ‘ path through the forest ’ in Noongar language </li></ul><ul><li>A safer and more scenic alternative to cycling on busy roads </li></ul><ul><li>Caters for families, groups, beginners and experienced cyclists </li></ul><ul><li>Links towns and communities </li></ul><ul><li>Creating sustainable economic benefits for communities </li></ul>what is the Munda Biddi Trail?
  4. 4. <ul><li>Town or campsite at a day’s ride, every 35 – 45km </li></ul><ul><li>Passes through a town or shops every few days </li></ul><ul><li>No campsites within ~20km of towns </li></ul>campsites
  5. 5. the route <ul><li>Currently open: Mundaring (Perth) to Manjimup (585km) </li></ul><ul><li>Under construction: Nannup to Albany (completion end of 2012) </li></ul>
  6. 6. latest map (side a)
  7. 7. <ul><li>It is conservatively estimated within three years there will be 25,000 cyclists using the Trail, who will be injecting an estimated $13 million into the economy of regional southwest WA </li></ul><ul><li>(based on an average trip of 3.5 days and </li></ul><ul><li>spending $150 per day on transport, food, </li></ul><ul><li>accommodation, supplies and equipment) </li></ul>trail user statistics
  8. 8. <ul><li>Community initiative in 1998/1999 </li></ul><ul><li>Increased interest in off-road cycle trails </li></ul><ul><li>User group conflict between cyclists and walkers </li></ul><ul><li>Getting off the ground.... </li></ul><ul><li>Lotterywest Grant for concept plan </li></ul><ul><li>DEC commitment in 2000 </li></ul><ul><li>ALCOA sponsorship in 2000 </li></ul><ul><li>Setting up a friends of group (MBTF founded in 2001) </li></ul>the beginning....
  9. 9. the partners DEC MBTF Land and Trail Managers Maps Public Liability Construction Marketing Volunteer Program Events Calendar Community Engagement & Ownership Maintenance Promotion Merchandise and Guide Books Cycle Tourism Development MOU A long-distance off road cycle trail dream realised through partnerships between the community & government. Funding Stability Specialised staff Political Driver Funding Opportunities
  10. 10. <ul><li>DEC </li></ul><ul><li>Retaining construction staff due to mining opportunities </li></ul><ul><li>Extensive approval requirements (environmental and cultural) </li></ul><ul><li>Political project with many key stakeholders </li></ul><ul><li>MBTF </li></ul><ul><li>Securing core funding </li></ul><ul><li>Potential large money raising events don’t fit trail concept and are outside of the Foundation’s capacity </li></ul><ul><li>Volunteer board of management </li></ul>individual challenges
  11. 11. <ul><li>Common goal </li></ul><ul><li>Commitment & time for the relationship </li></ul><ul><li>Clear roles through MOU </li></ul><ul><li>Honest communication </li></ul><ul><li>Transparency </li></ul><ul><li>Multi level relationship </li></ul><ul><li>Regular meetings </li></ul>tips on relationship
  12. 12. <ul><li>$3 million Royalties for Regions (South West & Great Southern Development Commissions) </li></ul><ul><ul><li>$2.5 million trail construction </li></ul></ul><ul><ul><li>$0.5 million tourism development </li></ul></ul><ul><li>$1 million DEC - for construction </li></ul>funding partners
  13. 13. <ul><li>Landowners: </li></ul><ul><li>Shires </li></ul><ul><li>Other government departments </li></ul><ul><li>Private </li></ul><ul><li>Other parties: </li></ul><ul><li>Community groups </li></ul><ul><li>Individuals </li></ul>other partners
  14. 14. <ul><li>Trail infrastructure combined with tourism product </li></ul><ul><ul><li>Cycle friendly businesses (accreditation) </li></ul></ul><ul><ul><li>Business mentoring </li></ul></ul><ul><ul><li>Tourism package and itineraries </li></ul></ul><ul><ul><li>Community engagement & events </li></ul></ul><ul><li>Timelines synchronised </li></ul>holistic tourism development approach
  15. 15. <ul><li>Cycle tourists generally stay longer than vehicle based tourists and are more dependant on local services as they travel light. </li></ul>cycle tourism Cycle tourism is one of the fastest growing niche markets in the tourism industry worldwide. <ul><li>Cycle tourism is for everyone: </li></ul><ul><li>leisure and day riders </li></ul><ul><li>touring cyclists </li></ul><ul><li>mountain bikers </li></ul><ul><li>event cyclists </li></ul>
  16. 16. <ul><li>Maps </li></ul><ul><li>Guidebooks </li></ul><ul><li>Merchandise </li></ul><ul><li>Events </li></ul><ul><li>Website </li></ul><ul><li>www.mundabiddi.org.au </li></ul>marketing the trail
  17. 17. <ul><li>National Geographic’s Top 10 cycle routes in the world </li></ul><ul><li>Lonely Planet’s Top 10 things to do for your mid-life crisis </li></ul><ul><li>CPF Australian Bicycling Achievement Awards – Bicycle Friendly Business </li></ul><ul><li>Tourism Awards – Adventure Tourism </li></ul><ul><li>Outdoors WA – Best Outdoor Rec Provider </li></ul><ul><li>International Media Famils </li></ul>public recognition
  18. 18. <ul><li>Community Development & Engagement </li></ul><ul><li>DEC - Trail </li></ul><ul><li>MBTF - Business opportunities for community, promotions, events, volunteers, trail users </li></ul>presentation later today
  19. 19. Kerstin Stender p: 9842 4550 m: 0427 197 950 kerstin.stender@dec.wa.gov.au Crystal Reed p: 9481 2483 m: 0422 112 229 execofficer@mundabiddi.org.au

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