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The role of local leaders in promoting small scale tourism: Comparative Analyses of Homestays on Labuan Island, Malaysia

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The ProSPER.Net Leadership Programme 2016 highlighted local sustainable challenges and solutions in Malaysia.

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The role of local leaders in promoting small scale tourism: Comparative Analyses of Homestays on Labuan Island, Malaysia

  1. 1. THE ROLE OF LOCAL LEADERS IN PROMOTING SMALL SCALE TOURISM: COMPARATIVE ANALYSES OF HOMESTAY PATAU PATAU 2 AND HOMESTAY BUKIT KUDA, WILAYAH PERSEKUTUAN LABUAN, MALAYSIA PREPARED BY: AZMAN MAT ISA, SUN JIE, PHAM VAN KIM NGOC, VIDTHAYANON SALYAVET, FATMAWATI LATADA, ROZITA MOHD HUSAIN & MOHAMED ISHAK ADUL HAMID FACILLITATOR : DR.COLLONIUS ATANG
  2. 2. CONTENT  INTRODUCTION  COMPARATIVE ANALYSIS  HOMESTAY ISSUES  ROLE OF LOCAL LEADERS  SUGGESTIONS  CONCLUSION 2
  3. 3. INTRODUCTION Tourism can be a tool for sustainable economic development, poverty reduction and heritage conservation 3
  4. 4. MAPS Labuan Island Bukit Kuda Homestay Patau Patau 2 Homestay 4
  5. 5. MAPS Bukit Kuda Homestay Homestay Cooperation 5 Surau
  6. 6. MAPS Patau Patau 2 Homestay Community Hall 6 Kindergarten Industries
  7. 7. 7KAMPUNG PATAU PATAU 2
  8. 8. 8
  9. 9. 9KAMPUNG BUKIT KUDA
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  11. 11. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC SEASONAL CALENDAR Public Holiday School Holiday Festive Season University Session – Student Intake International Event Sea Challenge Labuan Art Festival Harvest Festival Borneo Art Festival Federal Public Holiday of Bukit Kuda Ramadan 11
  12. 12. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC SEASONAL CALENDAR Public Event Festive Event Wedding Religious Activity Traditional Water Sport Independence Day Back to School of Patau Patau 2 Ramadan Food Traditional Festival 12
  13. 13. HISTORICAL TIMELINE of Bukit Kuda Started 1938 Introduced 3 houses 2008 Homestay Certification Released 2009 17 Homestay available 2016 13
  14. 14. Started 1800 Moved to Patau I 1881 Road & Wood Bridge 1980 Storm 6 houses damaged 1990 Fire 4 houses damaged 2010 Concrete Bridge 128 houses Avg. 5 household each 2016 HISTORICAL TIMELINE of Patau Patau 2 14
  15. 15. COMPARATIVE ANALYSIS Bukit Kuda VS Patau Patau 2 Location SeashoreHill & Mountain 15
  16. 16. COMPARATIVE ANALYSIS Bukit Kuda VS Patau Patau 2 Number of Homestay 7 HS / 3 active17 HS / almost active 16
  17. 17. COMPARATIVE ANALYSIS Bukit Kuda VS Patau Patau 2 Origin of main tourist International touristsLocal tourists 17
  18. 18. COMPARATIVE ANALYSIS Bukit Kuda VS Patau Patau 2 Income Range : 1.5k – 5k RM/month Public sector 35% Private sector 30% Self employ 35% Range : 3k – 50k RM/month Public sector 5% Private sector 20% Self employ 75% 18
  19. 19. 2 2 Agriculture Training by HS Cooperation COMPARATIVE ANALYSIS Bukit Kuda VS Patau Patau 2 Projects 3 Infrastructure Aquaculture 19
  20. 20. Operational Issues  Lack of feedback and demand from tourists and Homestay operators (PT PT2 & BK)  Lack of “buy-in” from the community (PT PT2)  Lack of engagement in culture and nature (PT PT2)  Insufficient attraction to maintain the tourism (BK) 20
  21. 21. Lack of feedback and demand from tourists and Homestay operators (PT PT2 & BK) Tourist demand Target market  Blank Feedback form  Insufficient statistic data of tourists’ demand 21
  22. 22. Lack of “buy-in” from the community (PT PT2)  Minor income from Homestay  Conflict between marketing and reality Inactive operation No commitment 22
  23. 23. Lack of engagement in culture and nature (PT PT2)  Few of activities: Fish netting, Crab trapping, Boat rowing  Natural resource  Annual event 23
  24. 24. Insufficient attraction to maintain the tourism (BK)  Interesting and diverse activities: fishing, fruit picking, jungle tracking, bird watching, traditional dance, or visiting popular spots  Local visitors only Marketing strategy Networking 24
  25. 25. 25
  26. 26. 26
  27. 27. ROLE OF LOCAL LEADERS  Issues observed in homestay tourism - Three layers of leadership – bureaucracy and unclear jurisdiction - No local champion - Dependency trap - Lack of esteem and confidence 27
  28. 28. ROLE OF LOCAL LEADERS - Mechanism of Management System Ministry of Tourism and Culture Homestay Cooperation Homestay Provider Homestay Provider Homestay Provider Three layers bureaucracy and unclear jurisdiction User Experience 28
  29. 29. ROLE OF LOCAL LEADERS - Lack of Local Champion  Status quo: • Part-time management • No strong commitment • Facilitator as a key role • Lack of systematic leadership • Limited skills and capacity  Expectation: • Commitment to management • Strong passion to challenge the status quo • Leader with influence • Leader with vision, planning, innovation and good communication Gap 29
  30. 30. ROLE OF LOCAL LEADERS - Dependency trap Dependency Trap Local Capacity Fear in reflecting true problems Hand- holding by government / donors 30
  31. 31. ROLE OF LOCAL LEADERS - Lack of esteem and confidence  Lack of capacity and communication skills  Affect the satisfaction of the user experience, making visitors (esp. international visitors) feel not confident in the service  Hinder the recommendation from the visitors to other potential clients 31
  32. 32. ROLE OF LOCAL LEADERS - Local leadership and sustainability Vision Action plan Capacity Building Leadership 32
  33. 33. SUGGESTIONS OPERATIONAL ISSUES 1. LACK OF FEEDBACK & DEMAND FROM TOURISTS AND HS OPERATORS 2. LACK OF ‘BUY-IN’ FROM THE COMMUNITY 3. LACK OF ENGAGEMENT IN CULTURE AND NATURE 4. INSUFFICIENT ATTRACTIONS SUGGESTIONS 1. DEVELOP INFORMATION SYSTEM FOR HS – PROFILING & PERFORMANCE MONITORING 2. PLAN & DESIGN QUALITY PRODUCTS 3. INTEGRATED APPROACH, SYMBIOTIC RELATIONSHIP – HS PROVIDERS, FISHING, BOAT TOUR OPERATOR, CULTURE - VALUE FOR MONEY PACKAGE 4. INCREASING DEPTH & BREADTH OF ATTRACTIONS 33
  34. 34. SUGGESTIONS LEADERSHIP ISSUES 1. TOO MANY LAYERS OF LEADERSHIP 2. NO LOCAL CHAMPION 3. DEPENDENCY TRAP 4. LACK OF SELF ESTEEM & CONFIDENCE SUGGESTIONS 1. DEVELOP A DATABASE TO STORE INFORMATION ABOUT HS – 2. BETTER MANAGEMENT OF HS 3. COMMUNITY DRIVEN & SMART- PARTNERSHIP 4. TRAINING 34
  35. 35. • Unique location • Surrounding resources • Strategic partnerships • Outsider as initiator • Local champion • Community-based organisation • Research and tourism inventory • Concern for welfare of CBT members • Systematic management INTERNAL FACTORS EXTERNAL FACTORS CRITICAL SUCCESS FACTORS 35
  36. 36. 36CRUCIAL ROLE OF LOCAL CHAMPION DURING FORMATIVE YEARS • Natural born leader • Ability to galvanise and transform Good Communicator Sensible Proactive Courageous Innovative Disciplined Resourceful Patient Visionary Trustworthy
  37. 37. The Linkages 37
  38. 38. CONCLUSION COMMUNITY BASED TOURISM Tourism that emphasizes the empowerment of local communities, and their participation in the decision-making process related to the management of tourism. 38
  39. 39. 39 Ancora Imparo (Michaelangelo, 1562) – Yet I am learning
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  41. 41. Xie xie Kob Khun Krub Cam on Terima kasih 41
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