10 Minute Club Presentation for AGM

1. History and Context
• Formed 1995
• Large area
– Caloundra to Noosa and hinterland region, 100km of
coastline
– Fertile Food region – lots of green space!
– Authentic nature based tourism offerings.
• Winner Club of the Year 2008 and 2010
• Currently 30 members
– 27 Active, 2 Associate, 1 Life

2. Nurturing Skal within local
cultural context
• Embracing the core values not caught up with the
symbols – region demands a more casual
approach to “doing business amongst friends”
• Removing the perception of the drinking culture.
• Entrust new members with responsibility and the
story telling.
• Acceptance of new ideas

3. Critical Success Factors
• Relevance to local industry/region – perceived as
adding value to members and their businesses.
• Allowing motivated members to influence the
decision making.
• Willingness to change, eg lunch and dinners, fines
as fund raisers.
• Respect for the past, but not glued to it.
• Persistent, consistent invitation database.
Targetting!

4. Vision for 10 Years
• Growth and Sustainability of Membership, eg Underwater World.
– Any loss of membership is result of transfers or disconnection from industry
not as a result of perceived lack of relevance.
• Recognised as forum for Sharing of knowledge
– Education (eg social media trends)
– Linking of experiences, showcasing regions offerings
• Forum for engaged Tourism Professionals, friendship and partnering.
(Council, Board, RTO)
• Recognised for providing value to the Community
– Charitable support
– Voice of tourism in regional development eg Sekisui House
• Celebrating the 30th Anniversary of Skal International Sunshine Coast.