Social Media Guidelines for Members of the N3 Gateway Tourism Association

1. Getting Social
Pietermaritzburg, Underberg, Mooi River,
Dundee, Clarens, Maseru

2. FACTS:
What is the worlds number 1 export? Tourism!
In the 1950’s there were 25 million tourists in the world, this number
has grown significantly to 1,186 million in 2015.
South Africa received 15,1 million foreign travelers in 2015. (StatsSA)
So how does one tap into this large number of travelers and get your
tourism product seen?

3. TRADITIONAL MARKETING

4. Social – interaction through sharing of information Media – platform we use to accomplish this

5. SOCIAL MEDIA
PRO’S:
No joining fee
Easy to set up
Local and global Audience
Can target your audience
Measurable
Viral
Customer interaction – positive/negative (invaluable)
CON’S
Time consuming
Requires original content
Need to be on top of the
messages/comments

6. Dreaming- Inspiration
Planning - Visible on search
Booking - platforms eg
Nightsbridge, OTA's
Experiencing - Share Images
Reflecting - Reminder of the trip
eg Throw Back Thursday
Fast Fact:
*52% of travellers
change their plans based
on social media
* 83% of holidaymakers
using the internet for
inspiration turn to social
channels

7. • Purpose - what business does
• Values - Emotional side
• Message - what you want to say
Business
• Audience - Who is your
• Influencers & Channels - who will you # @
• Activation - What you want people to do
People
• Topic - What people are interested in
• Concept - Subject
• Conversion - Measure success
Content

8. Provide information – just enough
Keep things positive – inspire and excite users
Provide a link – shorten url with bit.ly
Be available - Post when audience is listening
Engage with users – Conversational dialogue
Include images –tempt followers to RT and share
Get creative - competitions, bloggers, e-newsletters
Be the Panado not the vitamin
BUILD YOUR COMMUNITY

9. 1.8 billion users
1.6 billion users
are mobile users
1.1 billion use
Facebook daily
Twitter has 1.3 billion accounts and
generates 180 million tweets per day
Only 25% of Twitter accounts are active
Instagram has 600 million users
90% are below the age of 35
SOCIAL MEDIA USERS

10. Facebook - I like lemon meringue pie
Twitter - I am eating a #lemonmeringuepie
Blogger - Read about my lemon meringue pie experience
YouTube - Watch me eating a lemon meringue pie
Linkedin - My skills include lemon meringue pie eating
Pinterest - Here is a lemon meringue pie recipe
Instagram - Here is a photo of my lemon meringue pie
WHATS THE DIFFERENCE?

29. Don't be arrogant
Empathy, humility - question what went wrong
Take the discussion offline - email
Once resolved - ask to modify post or send a Thank you
Get them to become your evangelists!
NEGATIVE FEEDBACK