This document outlines a corporate social responsibility (CSR) strategy for a bottled water brand. The strategy aims to enhance previous environmental protection actions by focusing on community well-being and addressing stress in society. Key elements include launching an "Anti-Stress Day" campaign to educate the public on stress management through social media posts, events, and partnerships with experts. A €112,500 budget is proposed to fund activities like journalist launches, social media promotions, traditional media coverage, promotional materials, ambassador payments, and school workshops to inform kids and parents on reducing stress. The goals are to benefit the community, create strong local partnerships, and build affiliations through sustainability initiatives.

1. CSR
by

2. So far
Mostly environmental protection actions.
Recently done:
“Play & learn”
❏ “Urban Oasis”

3. The others

4. Goals
- Giving back to the community and transpire optimism
- Create strong liaisons with the local community
- Create and built affiliations and synergies such as local authorities

5. S & W
Strengths:
- The brand with more actions for environment
- Contributes to the local society needs
- Sustainability, (Global Bottled Water Awards 2015), Business Responsibility, Water
Innovation Award 2012)
- Trust
Weaknesses:
- Value for money
- Reliable place of origin
- Only environmental actions

6. The Strategy
Enhancing urban environmental actions and approach moving a step further and making
people/community the end result user of the strategy
From urban environmental nature values to Anthropocentric approach
Caring for the prosperity of the community
“Keep making our life better”

7. WHAT
Make a contribution on the well being of people
CONSUMER TRUTH
Disruption, disconnection are only some of the causes of increased anxiety in
the society
HOW
Informing, educating people with ways to confront stress
MESSAGE
Enhance your Avra, feed your soul

8. Our Audience
Those Facing stress difficulties

9. THE IDEA

11. “Φτιάξαμε το δάσος. Ήρθε η ώρα
να φτιάξουμε και το δέντρο”
“Enhance your Avra, feed your soul”
Water can make your feel better?
#feedyoursoul #stressfree #avrawater

13. Stress
Nutrition
Sex
Children & Adolescents
Work Stress
Stress Management

14. Anti Stress Day

15. Proposed partners
http://www.epipsi.gr/
https://osha.europa.eu/el

18. Ambassadors

19. =

22. Budget
2.000,00 € - journalists launch
5.000,00 € - Social media sponsored posts
10.000,00 € Traditional media about the events (Papers, Radio)
10.000,00 € - per event (X5)
1.500,00 € - posters for sales points
5.000,00 € - Professionals’ payment if needed
8.000,00 € - Ambassadors’ payment
15.000,00 € - Expenses for country area School attendance
10.000,00 € - Promotional material
6.000,00 € - Video production for SM Total: 112.500,00 €

23. Statistics:
Kids & parents Informed
People Informed by social media
Participants in speeches
Participants in workshops
Posts by participants that were helped by the experts of the events

24. AD&PR Lab σε ευχαριστούμε για αυτά τα 2 χρόνια
Δεν λέμε αντίο, γιατί ξέρουμε πως κάπου, κάποτε θα ξανά συναντηθούμε
ΚΑΛΗ ΤΥΧΗ!

25. Thanks!