Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

N3 Gateway Tourism Association Member Workshop Feb - Mar 2017

154 views

Published on

What is Sustainable Tourism? Why is important for my business?

  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

N3 Gateway Tourism Association Member Workshop Feb - Mar 2017

  1. 1. 1 Members’ Workshop Series 1 Niki Glen & Lori Voss & Matthew Drew Pietermaritzburg / Underberg / Mooi River / Dundee / Clarens / Maseru Funded by
  2. 2. Overview 2 Introductions What is Sustainable Tourism What does it mean for Tourism The Value of a Tourist The Value of Small Business The Value of Data Tourism Marketing & Social Media N3 Gateway Successes & Planning Q&A
  3. 3. 3
  4. 4. 4 UNWTO / UNEP “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” What is (Sustainable) ~Tourism?The most critical issue of all!
  5. 5. 6 What do tourists see? Art Culture History Architecture People Communities Natural Beauty Biodiversity Sports Beautiful airports Friendly people Protected Animals Culture History Protected Plants Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  6. 6. 7 What do NOT tourists see? Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  7. 7. The value of a tourist Is she a tourist or not? Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  8. 8. $ $$ $$$ $$$$ $$$$ $$$$$ Hungry Head Ache Needs Cash Needs Petrol Wants Action Needs Jersey Wants cultural experience The value of a tourist Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  9. 9. For every 12 tourists, 1 full time job is created In first world economies
  10. 10. 11 Tourism contributes 10 % of GDP world wide What is the issue?
  11. 11. For every 22 tourists, 1 full time job is created In emerging economies
  12. 12. 14 Tourism contributes 10 % of GDP but receives 0,01% of development funding world wide :- Taleb Rifai UNWTO 2015 What is the issue?
  13. 13. $ $ $ $ Select few people benefit from tourism Impoverished communities / lack of transformation Sport /Recreation Nature Sea Business People, Culture, History ....all local communities participate in tourism and benefit from tourism $pend.... Sun What is the issue? Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  14. 14. What do tourists see? 16 Littered landscapes Poverty Crime & Violence Unfair labour practices Water pollution Homeless Copyright STPP 2014- All rights reserved Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  15. 15. 1717 Businesses need to ensure that they are compliant and ethical Ethical practices Trained guides Is their house in order? Compliance Tourists are becoming aware of their impacts Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  16. 16. 19 UNWTO / UNEP “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” What is (Sustainable) ~Tourism?The most critical issue of all!
  17. 17. Visitor needs • Safety • Security • Information • Communication • Quality • Service • Healthy environment • Infrastructure Industry needs • Economy • Regulation • Market access • Investment • Public / Private collaboration • Infrastructure Environment needs • Conservation • Resources efficiency • Low carbon footprint • Waste management Community Needs • Healthy environment • Education • Jobs • Communication • Infrastructure What is (Sustainable) ~ Tourism? 4 PILLARS Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  18. 18. Environment Society and Culture Economy Operational excellence Market Access Grading (Quality Assurance) Universal Access Service Excellence Responsible Tourism Quality & Service Definition of Sustainable Tourism Copyright STPP 2014- All rights reserved Business Associations Community Destination Region Province National Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  19. 19. 22 “Tourism is an excellent vehicle for poverty alleviation…” “HOW” is what the N3 Gateway is starting to apply
  20. 20. Decor Soaps Linen Decor Coffee Tomato Sauce Olive Oil Mangoes Oranges Establishment in the Midlands Ensure that the right people benefit from tourism We have to look at the value chain Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  21. 21. 24 Decor Soaps Linen Decor Coffee Tomato Sauce Olive Oil Mangoes Oranges Guesthouse in the Midlands We have to look at the value chain
  22. 22. Some Examples Copyright STPP 2014- All rights reserved
  23. 23. Copyright STPP 2014- All rights reserved Some Examples
  24. 24. Copyright STPP 2014- All rights reserved Some Examples
  25. 25. Some examples 28
  26. 26. Three typical tourist needs
  27. 27. 3030 Chef’s Uniforms Table cloths Food preparation Food gardens How many jobs does a plate of food affect? Staff crafter
  28. 28. 3131 Gowns and slippers Amenities Carpenters Plumbers Electricians Guest has to sleep Lamps How many jobs does a room night affect?
  29. 29. Compliance 32
  30. 30. Optimise the Multiplier Effect Impact of tourism spend on local products, services and informal economies Minimise Leakage Minimise the spend on goods and services bought outside local community Local Regional National International Local Regional National Int’l Transformation Tourist Dollar local buying power created Outcomes of Sustainable Tourism Implementation Copyright STPP 2014- All rights reserved
  31. 31. Conservation and tourism
  32. 32. How are we addressing tourism impacts? Average 10 bedroom guesthouse can consume 400,000 litres (400 kl) a month Source GTA Training 2015 1 kWh electricity purchased from = 1.0kg of CO2e emmitted Eskom website 2013 Oxfam has calculated that 13 million South Africans go to bed hungry every night in South Africa. ….the country….manages to dump food valued at R60 billion Daily Maverick 3 September 2015
  33. 33. 37 Basic Economics  Reduce Cost  Increase Income  Lower Compliance Barriers  Be a good employer  Protect your assets  Contribute to local prosperity ST SELF COMMUNITY OTHER Water & Energy Saving _____ Indigenous Gardens _____ Guest Communication _____ Waste Separation ______ Marketing your business Local Purchases _____ Vegetable Gardens _____ Guest Communication _____ Waste Removal & Management _____ Marketing your Town / Region By-Laws _____ Rates& Taxes _____ Historical _____ Infrastructure _____ Sercvices _____ Conservation Facilitated collaboration Mobilisation Simplify The journey starts here FEEDER FOR CERTIFICATION BODIESHow do we create a sustainable tourism industry? Look at all the complex concepts MobilisationMobilisation Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  34. 34. Step 1: Take ownership Well, if no one is willing to take responsibility for it, we’ll blame it on government
  35. 35. Step 2: Join an association, be the champion Compliance, marketing, funding – all of us is better than one of us
  36. 36. Profit Income Bed nights Food & beverage Activities Retail Cost Profit depleting Rates & taxes Water & electricity Consumables Fees, charges Profit enhancing Marketing Staff training Quality assurance Step 3: Look inside your own business Choose one thing! Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  37. 37. Income Step 3: Look inside your own business o Pricing o Uniqueness o Multiple sources o Number of competitors o Value of the tourism destination Look at your strategy for driving more income
  38. 38. Profit depleting Step 3: Look inside your own business o Reduced energy consumption o Reduced water consumption o Less waste in, less waste out o Bulk discounts / bargaining power o Reduced compliance costs o Reduced transactional costs Save costs and implement environmental best practice
  39. 39. Profit enhancing Step 3: Look inside your own business o Social Media / website o Marketing o Association o Quality assurance o Service excellence training Redirect costs from cost depleting to cost enhancing
  40. 40. Step 4: Start measuring Select what is relevant to your business 1 Energy usage kWh per month per unit* 2 Water usage kilo-litres per month per unit* 3 Waste Kg (or bags) of plastic, tins, glass, paper and wet waste 4 Food Plates / percentage waste 5 Cleaning Litres of cleaning products 6 Towels / sheets / table cloths washed Number of towels / sheets / table washed daily
  41. 41. The Value of Data
  42. 42. How is my business doing?
  43. 43. 54.4% 29.5% 16.1% 45.2% 35.7% 19.1% 0% 10% 20% 30% 40% 50% 60% Profitable Break even Loss making Smaller Accommodation 47 How is my business doing? Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  44. 44. 48 4 Star 70 rooms 4 stories 50 staff members Swimming pools Conference rooms Inhouse laundry Water Energy Waste Occupancy Profitability Hotel 1 Hotel 2 How is my business doing? Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  45. 45. 49 0.0 50.0 100.0 150.0 200.0 250.0 300.0 1 2 3 4 5 6 7 8 9 10 11 12 Kwhperbednight Months Energy Consumption per Bednight How is my business doing? Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  46. 46. 50 How many jobs are created by tourism stakeholders? What is the GDP contribution of tourism local economies? WHAT OTHER OPPORTUNITIES EXIST TO DEVELOP TOURISM PRODUCTS? Where does leakage from local economies occur? How much bargaining power do we have? What is our collective energy consumption? What is the collective quality of our offering? What do tourists want? How is my business doing?
  47. 47. Step 4: Make your staff the champions Case study – reduce waste to landfill and incentivise your staff • Staff are given the recyclables & space • They sort and then sell to buy-back centre • Proceeds are invested into education fund for staff children and for additional bonusses • Staff identified the opportunity to engage other establishments in the area Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  48. 48. Step 4: Make your staff the champions Case study – better quality, happier staff, successful business • Staff bonuses linked to point system • Additional points for complements from guests • Additional points for successful grading • Additional points for helping out at events and community events
  49. 49. Step 5 : Pick the low hanging fruit
  50. 50. Step 6 : Don’t be a lone ranger
  51. 51. Step 6 : Don’t be a lone ranger Most businesses have similar needs Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  52. 52. Step 6 : Don’t be a lone ranger Get access to finance • Share data • Create a plan • Negotiate better bulk discounts • Get access to finance • Brag about successes
  53. 53. Step 6 : Don’t be a lone ranger Log in Subscribe collectively to a comprehensive programme EXAMPLE ONLY
  54. 54. Step 6 : Don’t be a lone ranger Betty’s Bistro has diverted 1,4 tonnes of wet waste from landfill in 2017 Underberg T&H industry has diverted 53 tonnes of wet waste from landfill in 2017 or Images – Bokashi South Africa http://www.treehugger.com/
  55. 55. Step 6 : Don’t be a lone ranger Sam’s cycles has recycled 25,000 water bottles + 20,000 tins R3500 Kokstad T&H industry has recycled 500,00 water bottles + 400,000 tins R70,000 or
  56. 56. Step 6 : Don’t be a lone ranger Find green products that are: • Available • Works • Affordable • Has good distribution • As local as possible *Images only for example, not recommendation *
  57. 57. Step 7 : Use, support promote local Enhance the uniqueness of your offering while engaging local cultures • Tourists want to know about local • Make space available for local merchandise to be sold Images – WowZulu Images – SANPARKS
  58. 58. Step 7 : Use, support promote local Enhance the uniqueness of your offering while engaging local cultures • Tourists want to know about local customs, arts, crafts and culture • Introduce these through e.g. staff uniforms and décor • Support local industry training Copyright Sustainable Tourism Partnership Programme 2014 All Right Reserved
  59. 59. Be a champion for tourism on the N3 corridor Thank you!
  60. 60. 64 Members’ Workshop Series 1 Niki Glen & Lori Voss & Matthew Drew Pietermaritzburg / Underberg / Mooi River / Dundee / Clarens / Maseru Funded by
  61. 61. 65 Business Planning & Special Projects Revised N3 Gateway Strategy
  62. 62. 66Breakdown of tourism businesses along the N3 Gateway N3 Gateway – current stakeholder base
  63. 63. 67 N3 Gateway Portfolio of Projects Capacity Building & Transformation Project Name 1. Sustainable Tourism Implementation for Tourism Businesses 2. Crafters for Tourism Association 3. Adventure Tourism Incubator 4. Howick Tourism Clean-up Programme 5. Ladysmith Trails Feasibility Study and Business Plan 6. Mooi River Young Chef Development Programme 7. Tour Guide Training 8. Van Reenen Siyathuthuka Centre 9. Sustainability Base Line Study
  64. 64. 68Prioritisation Matrix – Soft Areas  Active for a number of years / growth of existing  Has an existing champion  A detailed business plan  Owner is N3 Gateway Association / Member  Project addresses strategic areas in N3 Gateway scope  Project impacts are mainly realised How do we prioritise?
  65. 65. 69Prioritisation Matrix – Objective Areas  Cost Implication  Securing other/ matching sources of funding is already in progress  Ease of Implementation  Will lead to creation of permanent jobs for PDI's  Will lead to creation of temporary jobs for PDIs  Aids in the geographic spread of tourism and development of rural tourism How do we prioritise?
  66. 66. 70Pillars of tourism planning
  67. 67. 71Key issues to be addressed 1. Spatial definition of the area that is to be the subject to the tourism strategic planning process. 2. Understanding that all tourism is a ‘market driven’ as opposed to a ‘product driven’ industry. 3. A case study analysis will be the third key issue to be addressed. 4. Fourth key issue is to review the technical and accessibility requirements 5. Fifth key issue relates to environmental legislation and planning within the context of the business opportunity
  68. 68. 72SWOT, Vision and Gap & Options Analysis • Having investigated and assimilated the data and research from the above components, a SWOT analysis is conducted, a shared vision is crafted and a gap and option analysis carried out.  This will enable the project stakeholders to make an informed decision as to whether to proceed or not.
  69. 69. 73Adventure Tourism Incubator Project Example – Karkloof ATI
  70. 70.  The trails in the Karkloof now attract on average 400 recreational riders per month; and  The annual Sappi Karkloof MTB Classic attracts on average 3000 riders and 2000 spectators. Tourism KwaZulu-Natal estimated the direct economic impact of the event to be R12 million.  TKZN and NSC have recently completed an economic impact assessment of recreational trail use in the Karkloof – Direct ecomic impact of R72 million and indirect of R153 million.
  71. 71. N3 GATEWAY ADVENTURE TOURISM INCUBATOR ACTIVITY Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Phase 1 Stakeholder Meetings & Inception Report; Month 1 Phase 2 Basic Trail Maintenance & Building Training; Months 2 - 8 Phase 3 Advanced Training; Months 9 - 18 ACTIVITY Month 10 Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Phase 3 Advanced Training; Months 9 - 18 Phase 4 Close Out Report; Month 19
  72. 72. 78 “Revenue generated by the adventure tourism industry in SA = R4.6 billion ”: - Dirty Boots “HOW” is the tourism industry’s main challenge
  73. 73. 79“HOW” is the tourism industry’s main challenge

×