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Nadja’s
SOCIAL
MEDIA
LAB: G+
Building a Brand, Generating Sales
and Growing Your Business
Social Media Lab: G+ www.nadjabester.com
LETS SOCIALISE
Social Media Lab: G+ www.nadjabester.com
MAJOR SOCIAL MEDIA
ADOPTERS
There are many countries around the globe that
are proactively adopting social media.
The reach is wider than ever!
Social Media Lab: G+ www.nadjabester.com
SOCIAL MEDIA USAGE
Facebook is still the
most widely used
social media
platform…but
Google+ has been
steadily trying to
compete and cash in
on the market share!
Social Media Lab: G+ www.nadjabester.com
SOCIAL BANDWIDTH
FACEBOOK
TWITTER
YOUTUBE
GOOGLE+
Facebook is still ahead of the pack in dominating the social
media landscape…but services like YouTube and Twitter
have not been far behind…with Google+ catching up!
Social Media Lab: G+ www.nadjabester.com
ABOUT ME
Independent online digital
marketing services specialist
Specialised in providing
professional, intelligent and
powerful campaigns that
delivers results!
I keep track on the latest
trends so that my clients can
stay ahead of the game
MY SOLUTIONS
Finding
prospects
and
customers
Brand
Awareness
X
Problem:
Connecting with
Customers
Solution:
Here it is
“PULL” (CUSTOMER) MARKETING!
Social Media Lab: G+ www.nadjabester.com
POWERFUL
COMMUNITIES
0
5
10
15
20
25
30
Starbucks Pizza Hut McDonalds Dominos
WWW
Social Media sites
have MORE
interactivity than
web pages
Social Media Lab: G+ www.nadjabester.com
0
1
2
3
4
5
6
7
8
Visit Everyday Friend
Network
Links Clicked
FOLLOWERS ARE
HARDCORE USERS
Fans
Non- Fans
GET GOOGLE
PLUS+ED!
Social Media Lab: G+ www.nadjabester.com
WHO IS USING GOOGLE+
2009
Google+ has 500 million members, Who are they ?
Billy
Wilson
1.1 M Followers
18-24
Top Age Group
45.6%
January 10, 2013
Amanda
Blain
2.4 M Followers
Single
Relationship
42.9%
Larry
Page
4.8 M Followers
Male
Gender
62.5%
Rafinha
Bastos
1.1 M Followers
Sao Paolo
City
4.2%
Britney
Spears
5.5 M Followers
English
Lenguage
52.8%
Thomas
Hawk
5.3 M Followers
California
State
15.4%
Britney
Spears
5.5 M Followers
U.S.
Country
33.4%
Rahul
Roy
276,964 M
Followers
Student
Occupation
36.1%
Sen. Bernie
Sanders
1.1 M Followers
U. of
Chicago
Top School
4.3%
Social Media Lab: G+ www.nadjabester.com
WHY SHOULD YOU CARE?
Indexed by Google
60% of Google users log in everyday to
check one of their multiple Google
offerings.
Google+ is like a magazine…so you can use
it to curate content and draw people
back1
+1 is very powerful  Higher search
rankings!
Social Media Lab: G+ www.nadjabester.com
GOOGLE+ SEGMENTATION
Google+ Circles allow you to SEGMENT your
followers and target them with different
Content and promotions
Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #1
Don’t sign up on Google+ as a
business…instead, sign up as yourself
(or someone who represents your
company online).
People are more
interested in other
people… so it would
make sense to talk
like YOU than like a
business.
Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #2
Share other people’s links
and tips!
Two articles every week!
Educate people on what
you do…and what they
could do better
Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #3
Be Global
Position
yourself to
your target
market –
around the
world!
Social Media Lab: G+ www.nadjabester.com
DOMINATING GOOGLE+
STEP #4
Follow and be
followed!
When connected,
Google searches
show preference
toward content that
has been created or
curated by someone
you follow
Social Media Lab: G+ www.nadjabester.com
CADBURY’S SWEET
GOOGLE+ SUCCESS
Cadbury wanted to engage
with 20,000 followers
aged 18-25
They used exclusive content,
and connected with fans on
Hangouts!
Result: 10,000 new
Google+ followers every
day! MASSIVE Increase in
traffic!
Social Media Lab: G+ www.nadjabester.com
YOUR CASE STUDY
Work with me so we can
write your story here
Social Media Lab: G+ www.nadjabester.com
GOOGLE+ SUMMARY
Google+ is the second most used social media
– especially for businesses!
Over 60% of people use one of Google’s
services everyday!
Google is actively trying to consolidate its
portfolio – and an active profile on G+ can
give you an edge over your competitors.
Social Media Lab: G+ www.nadjabester.com
SOCIAL MEDIA STRATEGY
Focus on building a thriving community that not only
buys what you sell, but also acts as an evangelist on
social media!
Best way to do this is offer education, free
goodies, get feedback and encourage interaction!
Social media can easily enhance your brand presence,
so concentrate on using the right platform for
you…in the right manner, of course!
Social Media Lab: G+ www.nadjabester.com
* NEXT STEPS *
#1 Create a Google+ User Profile and share
content that would help followers of your
business.
#2 Create unique content and share that to gain
prospects.
#3 Once you have enough followers, conduct
monthly and impromptu hangout sessions to
improve interaction.
#4 Use circles to separate your
followers into different
umbrellas and deliver them
content accordingly!
Social Media Lab: G+ www.nadjabester.com
GOOGLE+ BRANDING
STRATEGY
As part of this package, I will:
Consult with you for a
personalised Google+ strategy
Develop a branded Google+
page and make sure it
interlinks with your business
location
Teach you the best way to
conduct hangouts so that you
can connect with your
customers
Setup Cost
Then..
Monthly fee
LET’S GET RESULTS
Social Media Lab: G+ www.nadjabester.com
CONTACT ME
facebook.com/nadja.bester
twitter.com/@nadjabester
www.nadjabester.com
THANK YOU

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Social Media Marketing Lab: Google+

  • 1. Nadja’s SOCIAL MEDIA LAB: G+ Building a Brand, Generating Sales and Growing Your Business
  • 2. Social Media Lab: G+ www.nadjabester.com LETS SOCIALISE
  • 3. Social Media Lab: G+ www.nadjabester.com MAJOR SOCIAL MEDIA ADOPTERS There are many countries around the globe that are proactively adopting social media. The reach is wider than ever!
  • 4. Social Media Lab: G+ www.nadjabester.com SOCIAL MEDIA USAGE Facebook is still the most widely used social media platform…but Google+ has been steadily trying to compete and cash in on the market share!
  • 5. Social Media Lab: G+ www.nadjabester.com SOCIAL BANDWIDTH FACEBOOK TWITTER YOUTUBE GOOGLE+ Facebook is still ahead of the pack in dominating the social media landscape…but services like YouTube and Twitter have not been far behind…with Google+ catching up!
  • 6. Social Media Lab: G+ www.nadjabester.com ABOUT ME Independent online digital marketing services specialist Specialised in providing professional, intelligent and powerful campaigns that delivers results! I keep track on the latest trends so that my clients can stay ahead of the game
  • 8. Social Media Lab: G+ www.nadjabester.com POWERFUL COMMUNITIES 0 5 10 15 20 25 30 Starbucks Pizza Hut McDonalds Dominos WWW Social Media sites have MORE interactivity than web pages
  • 9. Social Media Lab: G+ www.nadjabester.com 0 1 2 3 4 5 6 7 8 Visit Everyday Friend Network Links Clicked FOLLOWERS ARE HARDCORE USERS Fans Non- Fans
  • 11. Social Media Lab: G+ www.nadjabester.com WHO IS USING GOOGLE+ 2009 Google+ has 500 million members, Who are they ? Billy Wilson 1.1 M Followers 18-24 Top Age Group 45.6% January 10, 2013 Amanda Blain 2.4 M Followers Single Relationship 42.9% Larry Page 4.8 M Followers Male Gender 62.5% Rafinha Bastos 1.1 M Followers Sao Paolo City 4.2% Britney Spears 5.5 M Followers English Lenguage 52.8% Thomas Hawk 5.3 M Followers California State 15.4% Britney Spears 5.5 M Followers U.S. Country 33.4% Rahul Roy 276,964 M Followers Student Occupation 36.1% Sen. Bernie Sanders 1.1 M Followers U. of Chicago Top School 4.3%
  • 12. Social Media Lab: G+ www.nadjabester.com WHY SHOULD YOU CARE? Indexed by Google 60% of Google users log in everyday to check one of their multiple Google offerings. Google+ is like a magazine…so you can use it to curate content and draw people back1 +1 is very powerful  Higher search rankings!
  • 13. Social Media Lab: G+ www.nadjabester.com GOOGLE+ SEGMENTATION Google+ Circles allow you to SEGMENT your followers and target them with different Content and promotions
  • 14. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #1 Don’t sign up on Google+ as a business…instead, sign up as yourself (or someone who represents your company online). People are more interested in other people… so it would make sense to talk like YOU than like a business.
  • 15. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #2 Share other people’s links and tips! Two articles every week! Educate people on what you do…and what they could do better
  • 16. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #3 Be Global Position yourself to your target market – around the world!
  • 17. Social Media Lab: G+ www.nadjabester.com DOMINATING GOOGLE+ STEP #4 Follow and be followed! When connected, Google searches show preference toward content that has been created or curated by someone you follow
  • 18. Social Media Lab: G+ www.nadjabester.com CADBURY’S SWEET GOOGLE+ SUCCESS Cadbury wanted to engage with 20,000 followers aged 18-25 They used exclusive content, and connected with fans on Hangouts! Result: 10,000 new Google+ followers every day! MASSIVE Increase in traffic!
  • 19. Social Media Lab: G+ www.nadjabester.com YOUR CASE STUDY Work with me so we can write your story here
  • 20. Social Media Lab: G+ www.nadjabester.com GOOGLE+ SUMMARY Google+ is the second most used social media – especially for businesses! Over 60% of people use one of Google’s services everyday! Google is actively trying to consolidate its portfolio – and an active profile on G+ can give you an edge over your competitors.
  • 21. Social Media Lab: G+ www.nadjabester.com SOCIAL MEDIA STRATEGY Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media! Best way to do this is offer education, free goodies, get feedback and encourage interaction! Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!
  • 22. Social Media Lab: G+ www.nadjabester.com * NEXT STEPS * #1 Create a Google+ User Profile and share content that would help followers of your business. #2 Create unique content and share that to gain prospects. #3 Once you have enough followers, conduct monthly and impromptu hangout sessions to improve interaction. #4 Use circles to separate your followers into different umbrellas and deliver them content accordingly!
  • 23. Social Media Lab: G+ www.nadjabester.com GOOGLE+ BRANDING STRATEGY As part of this package, I will: Consult with you for a personalised Google+ strategy Develop a branded Google+ page and make sure it interlinks with your business location Teach you the best way to conduct hangouts so that you can connect with your customers Setup Cost Then.. Monthly fee
  • 25. Social Media Lab: G+ www.nadjabester.com CONTACT ME facebook.com/nadja.bester twitter.com/@nadjabester www.nadjabester.com