The document outlines key types of internet marketing for small businesses, focusing on search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, and social media marketing. It explains the significance of these strategies in improving online visibility, engaging with customers, and driving traffic. The document emphasizes the need for thoughtful implementation based on business objectives and community engagement.

1. Different Types of Internet
Marketing
For the Small & Modern Businessman
By – SEARCH RESULTS MEDIA

2.  Search Engine Optimization (SEO)
 Content Marketing
 Pay Per Click
 Social Media Optimization
Following are the Important types of
Internet Marketing

3. Search Engine Optimization
An introduction

4. • 40,000 search queries every second on Google.
• Over 3.5 billion searches per day, 1.2 trillion searches per year
worldwide.
Google

5.  Google
 Bing
 Yahoo
 Baidu (China)
 Yandex (Russia)
Major Search Engines:

6.  77% - Google
 13% - Baidu
 6% - Yahoo
 3% - Bing
 1% - Other
Search Engine Market Share

7. StatCounter Global Stats reports the top 5 search
engines sending traffic worldwide:
 Google sends 90.62% of traffic.
 Yahoo! sends 3.78% of traffic.
 Bing sends 3.72% of traffic.
 Ask Jeeves sends .36% of traffic.
 Baidu sends .35% of traffic.
The True Power of Inbound Marketing with SEO

8.  Search engine optimisation (SEO) is the process of improving
your website and content so that it is visible to search engines.
 By Using SEO You Can Get Your Website, Product, Business or
Online Service Get First Page On The Search Engine.
What is Search Engine Optimization?

9.  Domain name strategies
 Linking strategies
 Keywords
 Title tags
 Meta tag & description tags
 Alt tags
 Avoid Black Hat Techniques
 Submit Your Sitemap to S.E
 Update Your Site Regularly
 Submit your website to SEs for indexing
SEO Techniques

10. SEO Fundamentals
On-page SEO
• Relevant page content
• Keywords
• Meta tags
• Linking
• Internal linking
• External linking
• anchor text
• Heading tags
• Alt tags for graphics and
images
Off-page SEO
• Site map
• Html
• XML
• Contextual Information
Architecture (site
navigation)
• Breadcrumbs
• SEO friendly page URLs
• Robots.txt
• Canonical tags.

11.  Get More Customers to your Website, Business or any
Product.
 Brand Visibility.
 Site Popularity.
 Quality Sales Leads.
 Active buyers
 Increase your profile against your competitors.
Benefits Of S.E.O

12. Content Marketing
An introduction

13. In the digital world, everything you can add to a webpage is
‘content’
Written words
Images
Video
Graphs and infographics
Links.
What is ‘Content’?

14. Content is King

15. Content brings
• Search engines
• People/ Partners/ Prospects
• Credibility
• A good user experience
• Variety
• Inbound links
• Sharing
• Stickiness (repeat visitation).
Treat your Content like a Queen!

16. Pay Per Click

17.  PPC ads are the results that show up at the top and on the
right-hand side of some Google searches. They’re the ads
that you see on the right-hand side of Facebook. They’re
the ads marketers have paid to be shown to you when you
search for given keyword phrases, rather than organic
search results achieved through SEO.
What is PPC?

20. Does Google AdWords Work? Absolutely!
Does Google AdWords Work?

22. PPC advertising makes a lot of sense for a lot of businesses. Is yours
one of them?
 Small initial investment
 You only pay when an interested person clicks.
 You set your budget to control costs.
 You can reach your target consumer at the right time with the right ad.
 Unlike organic search, PPC can show results very quickly.
 Instant gratification
 Real-time “trackability”
 PPC data can inform your other marketing
Benefits of Pay-Per-Click

23. Social Media Marketing

24. "Social media" is a way for people to
communicate and interact online. While it
has been around since the dawn of the
World Wide Web, in the last 10 years or so
we've seen a surge in both the number and
popularity of social media sites. It's called
social media because users engage with (and
around) it in a social context, which can
include conversations, commentary, and
other user-generated annotations and
engagement interactions.
What Is Social Media Marketing?

25. Over the last several years,
there has been an explosion of
growth in popular social media
platforms like Facebook,
Twitter, Google+, LinkedIn,
YouTube, Pinterest, and many
others. It's safe to say that the
era of social media is just
getting started, and the need
for social media in business will
only become stronger over
time. The whole world has seen
the impact of the expansion and
adoption of social media tactics,
and the rising stats speak for
themselves.
Is social media just a fad?

26.  Perhaps the greatest value of social
media marketing is your ability to
foster and engage with a community
of other people. That engagement is at
the heart of social media, and without
it, you're left with a megaphone and
no one to hear you. You have the
opportunity to interact with customers
from all over the world—including
those who are right down the street—
on a huge scale. If a current or
prospective customer has something
to say to you or about you, you now
have the ability to respond
immediately.
Building and engaging a community

27.  The community engagement that social media affords
is beneficial to nearly every part of your organization,
from the product team to HR and more. As an added
bonus, getting more colleagues involved will lighten
your load.
It's not just about marketing

28. Why would a search marketer — or a site about search engines
— care about social media? The two are very closely related.
 Social media often feeds into the discovery of new content such as
news stories, and “discovery” is a search activity. Social media can
also help build links that in turn support into SEO efforts. Many
people also perform searches at social media sites to find social
media content. Social connections may also impact the relevancy
of some search results, either within a social media network or at a
‘mainstream’ search engine.
How Are Search & Social Media
Marketing Related?

29.  Deciding where to focus your social media energy can be a confusing
process, as time is short and resources are limited. It's easy to get
distracted by the buzz and articles touting the next big thing that
brands "must do." As with any marketing channel, though, the more
thought and strategy you put into your implementation plans, the
greater your chance of success. You can avoid being overwhelmed by
stepping back and starting with your own business objectives,
product offerings, and target consumers.
 Focus on what is most important to your community rather than what
is most popular
Finding the Right Social Network
for You

30.  When Facebook started in 2004, it was a
bare-bones social network focused on
connecting college students. Nine years
and more than 1 billion active users later,
Facebook has become the most widely-
used social network to date and has
shaped online interaction as we know it.
From connecting distant friends and
family members, to bridging the gap
between brands and their communities,
Facebook has taken the way we interact
online to a whole new level.
Facebook

32. Founded in 2006, Twitter's 140-character bite-
size updates have transformed the world's
access to real-time information. Its simple
interface allows for sharing anything from
breaking news to sports, to great content, to
worldwide politics. In a time when we're
oversaturated with media, Twitter also allows us
to access what we need to know. Much of the
reporting from the Arab Spring uprisings was
done directly through Twitter. Through all of
this, brands are joining the network not only to
promote their messages, but also to quickly and
succinctly address the needs of their customers.
Twitter

34. Google's social endeavor, Google+, became the
new kid on the playground in 2011. It initially
adopted many features from Facebook and
Twitter, mixing in its own unique functionality
like Circles and Hangouts. The platform is a little
different from other social networks, in that it
acts as a social layer across many of Google's
own properties—including the display ad
network—thus connecting millions of sites. With
nearly 67% of US search engine volume, Google
is still the biggest player in the search engine
game. And, with Google+ posts passing link
equity to other pages, building a presence here
is a better idea than ever.
Google+

35.  There are about 2.2 billion G+ profiles.
 Of these, about 9% have any publicly-posted content.
 Of those, about 37% have as their most recent activity are comments on YouTube
videos, another 8% are profile photo changes.
 Only 6% of active profiles have any post activity in 2015 (18 days so far).
 Only about half of those, 3% of active profiles, are not YouTube posts.
 That is, 0.2% – 0.3% of all G+ profiles, about 4-6 million users, have made public
post in 2015.
How many people are publicly using
Google Plus?

37.  The world's largest professional social
network connects colleagues with each
other and businesses with current and
potential employees, all while enabling
community development and content
sharing. LinkedIn's potential lies in its
power to build authority, establish
thought leadership, and cultivate a
robust network. Join us for a peek
behind the curtain to see if LinkedIn is a
match for your business.
LinkedIn

39.  Aside from the most popular social networking sites that we know
and love, there are plenty of other places around the web for users to
interact and for companies to build relationships. Here are a few of
our favorites.
 YouTube and Pinterest
 Forums
 Instagram
 Tumblr
 Quora
 Reddit
Social Media Doesn't Stop There

40. • Create Social Channels
• Facebook, Twitter, Pinterest, LinkedIn, YouTube,
Instagram
• Based on industry
• Engage, interact
• Drive traffic to website
Social Media

41. Thank You for Watching
SEARCH RESULTS MEDIA
www.searchresultsmedia.com
Phone - 416 900 0904
Twitter- @sresultsmedia